Welcome to 2020. It’s a strange land of pandemics, and everyone is trying to figure out what our new normal looks like. Amid all this upheaval, the digital marketing community itself is also poised for dramatic changes in the not too distant future. In January, Google announced its plan to discontinue third-party cookies in Chrome […]
User Experience (UX) is nothing new, but in 2021 it is becoming more critical than ever with the upcoming Google Page Experience Update. When it comes to web browsing, it’s no secret that users prefer sites with a fast, intuitive page experience. Recognizing the growing value of user experience, Google announced an upcoming search ranking […]
Google Webmasters 101 When you optimize a website as per the search engine algorithms, its visibility and the search rankings improve. As a result, you will see an increase in the number of visitors, out of which some of them may be converted into customers as well. In order to boost your SEO efforts, it’s […]
Crawler bots are like the viruses of the world, they grow and spread of their own accord, and they index whichever website links they want. Crawler bots, the digital spider slaves of search engines, spread their threads through the web and index every link they can find. However, if you’re in the process of building […]
For a beginner, Google Analytics can be quite confusing to get through. There is so much of data and statistics available, it can feel overwhelming and hard to make sense. However, this data is vital if you want to make your website successful. It shows you which keywords are driving forth traffic, which pages are […]
A sitemap details out all the pages on your website. It is not there for your customers, but for search engines. If your website is well designed, your customers will never have to refer to the site map, rather the navigation bar should be more than enough. With a sitemap, a search engine can refer […]