Why content marketing is important for online marketing success

When over 90% of Canadians search on Google and Bing they look for credible and reliable information. Also, Google and Bing rank original content higher which provides good value to it’s searchers. Canadians want to read and probe before they want to make a...

1 position on search results get over 1/3 of total keyword traffic

Ranking on Google and Bing only matters when it is bringing you qualified traffic and you are converting those prospects into customers. Click through rates, conversions etc. are all important KPI’s you need to be aware of. Here is an infographic to help you...

2014 Content Marketing Statistics

Content is # 1 organic traffic driver and it is becoming more important as over 90% of North Americans search online before they buy a product or a service. Good quality content can be a great lead generation tool for small and medium sized businesses. in 2014/15...