by Ali Salman | Dec 9, 2021 | Google analytics
While starting your business website or blog, you may not get the results that you are expecting. You begin to wonder if your website lacks something. Is your business not that great? Or is your blog not informative enough? These questions might hinder the actual...
by Ali Salman | Oct 25, 2017 | Google analytics
Have you set up your website? Are you running an advertising campaign? Does your email campaign link to a landing page on your website? There is one question that I always ask myself when I set up a website or when I run a digital campaign – Is it working? This...
by Ali Salman | Apr 4, 2015 | Adwords, Google analytics, Mobile Marketing, Paid Media, Pay Per Click, PPC Adwords, Retargeting vs Adwords, Search Marketing, Search Retargeting
Desktop PPC is the most common form of online advertising on a search engine. A lot of businesses do it, and a lot of businesses ignore mobile PPC ads. In fact, ask the marketers around you and you’ll find many who ignore mobile PPC ads. Why does this happen?...
by Ali Salman | Mar 25, 2015 | Adwords, Google analytics, Paid Media, Pay Per Click, Rankings, Reporting and analytics, Search Engine Marketing, Search Marketing, Search Retargeting, ZMOT
PPC and ice hockey have more in common if you sit down for a moment and think about it. Oh, and I have thought about it a lot…. like really a lot… you’ll see what I mean soon. So, coming back to the point – if you’ve been having a tough...
by Ali Salman | Jan 5, 2015 | Google analytics, Google webmasters, Search Engine Optimization, Search Marketing, SEO
For a beginner, Google Analytics can be quite confusing to get through. There is so much of data and statistics available, it can feel overwhelming and hard to make sense. However, this data is vital if you want to make your website successful. It shows you which...
