by Ali Salman | Jun 8, 2021 | Brand development, Branding
Creative branding is something that can save a business from suffering losses within its first few months of inception. While consumers often isolate it as merely the logo and tagline of a product, the idea isn’t really far off when it comes to understanding the...
by Ali Salman | Jun 23, 2016 | B2B Marketing, Blogging, Brand development, Branding, ideal client, Law Firm Marketing, New clients
What happens when you target every single person in your target audience pool together? You will land up capturing none of them. The problem is that your message reaches out to everyone and the problem with everyone is that – each person has their own motives...
by Ali Salman | Jun 15, 2015 | Accessibility, Bounce Rate, Branding, Conversion, Conversion Rate Optimization, CTR Stats, User experience
It’s not enough to have a great product, you need to have superb customer support along with it. For the customers, this all comes in after sales or while they are making that crucial decision to buy or not. Forget about the phone calls, many want customer...
by Ali Salman | May 29, 2014 | Blogging, Branding, Content Marketing, Mobile Marketing
The world we live in is consumed with mobile technology and 8.2 billion hand held mobile devices are expected to be active by 2018. So how do you begin to build businesses success upon this? First you need to become familiar with the mobile consumer and Vouchercloud...
by Ali Salman | May 11, 2014 | B2B Marketing, Blogging, Branding, Content Marketing, Email marketing
Some would say that email marketing is pointless, but as long people log onto their emails, it still holds relevance. Yet, a lot has changed from how you would send out a marketing email from a decade ago. Email marketing of 2014 has to be more personalized,...
by Ali Salman | Feb 3, 2014 | Blogging, Branding, Design
Guest blogging has the capacity to furnish you with high quality links, if you take the time to select your guest blogging partners. In fact compared to social networks, guest blogging may offer higher quality links. Here are some best practices for guest blog...
