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The Advantages of Creative Branding for Your Business

The Advantages of Creative Branding for Your Business

by Ali Salman | Jun 8, 2021 | Brand development, Branding

Creative branding is something that can save a business from suffering losses within its first few months of inception. While consumers often isolate it as merely the logo and tagline of a product, the idea isn’t really far off when it comes to understanding the...
Who is your ideal customer?

Who is your ideal customer?

by Ali Salman | Jun 23, 2016 | B2B Marketing, Blogging, Brand development, Branding, ideal client, Law Firm Marketing, New clients

What happens when you target every single person in your target audience pool together? You will land up capturing none of them. The problem is that your message reaches out to everyone and the problem with everyone is that – each person has their own motives...
Incorporation of Company Branding and SEO

Incorporation of Company Branding and SEO

by Ali Salman | Apr 17, 2014 | Advanced SEO Techniques, Brand development, SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
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