by Ali Salman | Jun 8, 2021 | Brand development, Branding
Creative branding is something that can save a business from suffering losses within its first few months of inception. While consumers often isolate it as merely the logo and tagline of a product, the idea isn’t really far off when it comes to understanding the...
by Ali Salman | Jun 23, 2016 | B2B Marketing, Blogging, Brand development, Branding, ideal client, Law Firm Marketing, New clients
What happens when you target every single person in your target audience pool together? You will land up capturing none of them. The problem is that your message reaches out to everyone and the problem with everyone is that – each person has their own motives...
by Ali Salman | Apr 17, 2014 | Advanced SEO Techniques, Brand development, SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
