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Contextual Advertising: The King-Maker!

Contextual Advertising: The King-Maker!

by Bhavya Jha | Nov 2, 2020 | Accountants marketing, Adwords, Banner advertising, clinic website design, college digital, college marketing, Uncategorized

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into...
Yes! Paid Search Can Survive This Pandemic

Yes! Paid Search Can Survive This Pandemic

by Bhavya Jha | Oct 13, 2020 | Adwords, Dental SEO, Edmonton SEO, Local SEO, Search Engine Marketing, Search Engine Optimization, Uncategorized

The coronavirus has impacted nearly all businesses, and the Pay Per Click (PPC)  or better know as the Paid Search world, is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your...
Pay Per Click 101: PPC terms and definitions you should know

Pay Per Click 101: PPC terms and definitions you should know

by Ali Salman | Jun 28, 2018 | Adwords, ppc, PPC Adwords

  PPC terms and definitions   There are different types of online advertising options available to choose from. PPC is one among these options that are known to provide the best return on investment. Pay-per-click (PPC) advertising, also known as...
6 Ways to Improve Conversion Rate For PPC & Google Adwords

6 Ways to Improve Conversion Rate For PPC & Google Adwords

by Ali Salman | Aug 25, 2017 | Adwords, Podcast, Podcast New, ppc, PPC Adwords

Ep # 73 Have you invested in pay per click (PPC) campaigns and had a poor experience? If the PPC ad campaigns didn’t fetch you the desired results, then you shouldn’t be discouraged to try them again. All you need to do is a bit more research before you start with...
Recorded Webinar: How to get local customers, leads and sales

Recorded Webinar: How to get local customers, leads and sales

by Ali Salman | Sep 8, 2016 | Adwords, Pay Per Click, ppc, PPC Adwords

Exclusive Partners Event With Google and Rapid Boost     Many local businesses have found that Pay Per Click (PPC) advertising on the major search engines (Google, Bing & Yahoo) is a very effective way of generating leads. Getting your PPC campaign to be...

Don’t forget about Mobile PPC

by Ali Salman | Apr 4, 2015 | Adwords, Google analytics, Mobile Marketing, Paid Media, Pay Per Click, PPC Adwords, Retargeting vs Adwords, Search Marketing, Search Retargeting

Desktop PPC is the most common form of online advertising on a search engine. A lot of businesses do it, and a lot of businesses ignore mobile PPC ads. In fact, ask the marketers around you and you’ll find many who ignore mobile PPC ads. Why does this happen?...
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