PPC terms and definitions   There are different types of online advertising options available to choose from. PPC is one among these options that are known to provide the best return on investment. Pay-per-click (PPC) advertising, also known as cost-per-click advertising is a form of advertising that directs the traffic to your website’s landing page. The […]

Ep # 73 Have you invested in pay per click (PPC) campaigns and had a poor experience? If the PPC ad campaigns didn’t fetch you the desired results, then you shouldn’t be discouraged to try them again. All you need to do is a bit more research before you start with your next campaign and […]

Exclusive Partners Event With Google and Rapid Boost     Many local businesses have found that Pay Per Click (PPC) advertising on the major search engines (Google, Bing & Yahoo) is a very effective way of generating leads. Getting your PPC campaign to be highly optimized, relevant, focused and results oriented will give you a […]

Desktop PPC is the most common form of online advertising on a search engine. A lot of businesses do it, and a lot of businesses ignore mobile PPC ads. In fact, ask the marketers around you and you’ll find many who ignore mobile PPC ads. Why does this happen? Simply, because this is not something […]

PPC and ice hockey have more in common if you sit down for a moment and think about it. Oh, and I have thought about it a lot…. like really a lot… you’ll see what I mean soon. So, coming back to the point – if you’ve been having a tough time figuring out PPC […]

While you are trying to rise up the SEO rank and get your links onto the first page of search results, you can start with paid marketing search. Paid search marketing allows you to appear as an ad using various keyword combinations. If your ads are not getting featured enough, users aren’t clicking on it, […]

A PPC, or a Pay per Click campaign is a popular way for attracting targeted visitors to a website with the intention of converting them into buyers. You don’t have to be an online marketing genius to know the basics of PPC, as its name sums up the concept fairly effectively. Here, an advertiser needs […]

Content is # 1 organic traffic driver and it is becoming more important as over 90% of North Americans search online before they buy a product or a service. Good quality content can be a great lead generation tool for small and medium sized businesses. in 2014/15 businesses are looking to spend more on content […]

Have you ever thought of getting metrics on the phone calls you get? Most businesses don’t think about it or even know it is possible. Call tacking gives you big insights into your audience and tell you if your SEO and online ads are converting.   What does Call Tracking Do? You are plastering ads […]

Are you giving too much focus to your search volume for your keyword optimization? Depending on how much is too much, you may be doing the wrong thing and hurting your SEO rank. Even some marketing professionals still use it as their go-to metrics to find keywords that work. But, the fact is that Google […]

  PPC terms and definitions   There are different types of online advertising options available to choose from. PPC is one among these options that are known to provide the best return on investment. Pay-per-click (PPC) advertising, also known as cost-per-click advertising is a form of advertising that directs the traffic to your website’s landing page. The […]

Ep # 73 Have you invested in pay per click (PPC) campaigns and had a poor experience? If the PPC ad campaigns didn’t fetch you the desired results, then you shouldn’t be discouraged to try them again. All you need to do is a bit more research before you start with your next campaign and […]

Exclusive Partners Event With Google and Rapid Boost     Many local businesses have found that Pay Per Click (PPC) advertising on the major search engines (Google, Bing & Yahoo) is a very effective way of generating leads. Getting your PPC campaign to be highly optimized, relevant, focused and results oriented will give you a […]

Desktop PPC is the most common form of online advertising on a search engine. A lot of businesses do it, and a lot of businesses ignore mobile PPC ads. In fact, ask the marketers around you and you’ll find many who ignore mobile PPC ads. Why does this happen? Simply, because this is not something […]

PPC and ice hockey have more in common if you sit down for a moment and think about it. Oh, and I have thought about it a lot…. like really a lot… you’ll see what I mean soon. So, coming back to the point – if you’ve been having a tough time figuring out PPC […]

While you are trying to rise up the SEO rank and get your links onto the first page of search results, you can start with paid marketing search. Paid search marketing allows you to appear as an ad using various keyword combinations. If your ads are not getting featured enough, users aren’t clicking on it, […]

A PPC, or a Pay per Click campaign is a popular way for attracting targeted visitors to a website with the intention of converting them into buyers. You don’t have to be an online marketing genius to know the basics of PPC, as its name sums up the concept fairly effectively. Here, an advertiser needs […]

Content is # 1 organic traffic driver and it is becoming more important as over 90% of North Americans search online before they buy a product or a service. Good quality content can be a great lead generation tool for small and medium sized businesses. in 2014/15 businesses are looking to spend more on content […]

Have you ever thought of getting metrics on the phone calls you get? Most businesses don’t think about it or even know it is possible. Call tacking gives you big insights into your audience and tell you if your SEO and online ads are converting.   What does Call Tracking Do? You are plastering ads […]

Are you giving too much focus to your search volume for your keyword optimization? Depending on how much is too much, you may be doing the wrong thing and hurting your SEO rank. Even some marketing professionals still use it as their go-to metrics to find keywords that work. But, the fact is that Google […]

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