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6 Simple Changes that improve your SEO and Boost your Dealership Sales
There are a massive number of elements that play a role in ranking websites in a search. This simply means that there are a wide number of things you can do to improve your SEO rank. Search engines take keywords, traffic rate, bounce rate, image tags, URL names and a whole host of other things into consideration when evaluating the best and most relevant links.
You need to tap into these ranking factors to boost your SEO rank. Here are 6 simple changes that can improve your SEO, bring in more traffic and boost sales.
1. Have a Good Quality Hosting Provider
How quick your website loads matters. Your dealership customer won’t wait for more than 3 second for your site to load. One of the deciding factors in your website loading speed is how well your hosting provider can manage the traffic.
If your dealership website is going offline, crashing and loading at a crawl pace, you probably have a low quality hosting provider. A good quality hosting provider can handle large traffic and transfer data quickly for a quick website load.
2. Mention your Address on all Pages
Geo-optimizing is the best way to beat the national competition and make sure your dealership appears to only those users who can access it. Ensure your website has your address on all pages. Preferably, have the address on the bottom of the page so it does not disrupt the user’s experience. This is a good a way to make search engines aware of your dealership’s location.
3. Optimize your Visuals
As a dealership website, you will have plenty of visuals. If you add high resolution images to your site, it is going to slow down the site’s loading speed. Optimize your images so that they are small in size, but don’t completely compromise on quality.
Additionally, add tags to every visual because search engines don’t read visuals, they read tags.
4. Unique and Good Quality Content
Aim to come up with unique and quality content. Both search engines and customers love unique and quality content. Seek to create content that is helpful and interesting for your audience, and avoid grammatical mistakes.
5. Have Call-to-action
Customers like to be directed, so whether it is at the end of a blog post or the inventory page, direct them to some kind of call-to-action. Call-to-action is very essential if you want to convert your visitor.
Whenever you are placing a call-to-action link, try it subtly. Offer something in return like a test drive or a free vehicle check up.
6. Hire a SEO Agency
Simple changes will improve your SEO rank, but will they be enough to get your dealership rank on top? The answer is no.
Your dealership website is competing with a dozen others. To appear at the top of the search result, you have to use all the tactics at your disposal from the simple to the complex SEO tricks. If you don’t have the knowledge and experience, it would be best to hire a SEO agency. Rapid Boost Dealer has the experience and training to help your dealership rise up to the top ranks of search engine results.
Domains Names for your Multi-Location Dealership
Your domain name plays a vital role when you try to reach the top rank in a search result. A domain name can use your business’ name to help improve your dealership’s online presence. Having your dealership’s name as part of your domain helps search engines find your site.
Selecting a domain name is challenging when your dealership is a multi-location one across the city, or across cities. Do you have a domain name for every dealership store? Along with that comes the question of whether content should be duplicated for each site or new content should be created? Or, do you put your multi-location sites all under the same domain roof?
The Three Options
As a multi-location dealership, you have three options when it comes to domain names.
Have unique URLs for each location: dealershipbrand-cityname.com
Sub-domain for each location under one main domain: cityname.dealershipbrand.com
Location based landing pages for one main domain name: dealershipname.com/locationname
There are three things you should check up on before you decide on one of these options.
– Physical Address for each dealership
– Local, unique phone number for each dealership
– Optimized and unique content for geo-targeted keyword.
Which should you chose?
If you’re a multi-location dealership in a single city, then it would be best to choose the third option, that is – dealership.com/locationname. It is a good way to help search engines understand that you’re based in a single city, but present at multiple locations.
If your dealership is present in more than one city, you can have a unique domain name for each city. For example:
By creating a separate domain name for each city location, you greatly improve your chance to geo-optimize the site and be found by a potential customer in that particular city.
The second option (cityname.dealershipbrand.com) is perfect if your dealership is on a tight budget. You don’t have to buy a new domain name or create a new website from scratch. Rather, you have all locations appear under one domain roof.
Each of your websites needs to have unique content. Any site or web page that has duplicate content has a chance of being marked as spam. Furthermore, even a little bit of duplication can have a negative effect on your dealership websites.
Unique content should also include geo-optimization in the form of location and city addresses.
Have a Sitemap
You should have a sitemap especially if you go for the second or third domain option. A sitemap not only makes your dealership website more crawlable, but helps a search engine understand that your dealership has several locations in the city. This will boost your specific location landing pages.
Once you have set up your dealership website, use Google Analytics to collect vital data. It will inform you whether your domain names are working or not. If they’re not working, you can alter your strategy, tweak and make improvements.
Domain name is one of the ranking factors that can improve your SEO rank, so give careful thought to it.
Your dealership’s site load time costs customers and SEO Rank
The internet is not a place where your audience will be patient. They expect websites to load within 3 seconds, your dealership site included. If your dealership site fails to load within 3 seconds, the user will close the page . This matters a lot for your SEO rank.
Correlation between Customer Traffic and SEO
Search engines rely on a strong link between traffic and SEO. The higher amount of traffic your website receives, the better its SEO rank will be. For the search engine, the number of people visiting your website gives it an indication of how relevant your website is.
However, a high bounce rate indicates that your website is not providing the right answer and hence, is not relevant. And, any website that has a slow loading time, has a high bounce rate.
Ultimately, you won’t have a good SEO rank and you won’t have enough customers coming onto your website because of a poor loading time.
Why does your Dealership Website have a slow loading time?
There are several reasons why your website has a slow loading time.
– Heavy Visuals
Most dealership websites have many visuals on their website ranging from the vehicles they offer to various discount banners.
– Your website is not mobile optimized
Mobile optimized sites have smaller data packets and hence load quicker.
– Your Hosting Provider has a Slow Server
If your website is hosted on a poor quality server, it won’t be able to manage the traffic load.
– Badly Written Code
A website that has not been coded properly can create more load when it is appears on a user’s screen. This can prolong the time taken for it to load.
Fix these Issues
Here are some ways you can fix these issues.
– Optimize your Visuals
Ensure you add only the optimal image needed for your website. The resolution and size needs to be correct so the visual’s size is compressed.
– Hire a Reliable Hosting Provider
A good quality hosting provider may not be cheap, but they are definitely worth it to improve the quality of your dealership site. They ensure the site is always online and can handle any load.
– Get the site Mobile Optimized
By coding a mobile optimized site, you get it to load swiftly and fit on all screen sizes.
– Clean your Code
Fine tuning your code can remove any unnecessary lines that slow down the loading process significantly.
– Reduce Clutter on the Page
Don’t have anything unnecessary on you webpage. Things like advertisements, pop ups and flash elements will eat into your loading time.
If you thought loading time and SEO rank are not connected, think again. Many dealership websites opt to go in for heavy weight and puffed website. Instead, you need to aim for a light weight website that loads within 3 seconds and allows customers to navigate easily.
SEO tactics for Low Budget dealerships
The biggest marketing advantage that the online world offers is that no matter your marketing budget, it can fit in the online world. If right now your dealership does not have a big budget for online marketing, that’s okay; you can still do amazingly well on the web.
All you need are good, affordable and effective SEO tactics. SEO gives your dealership a unique advantage over competitors. It does not matter on how much money you are investing in your online marketing, but how well you are applying that money.
Here are SEO tactics you should be doing to have an effective online marketing for your dealership.
1. Create Content, Often
Want to stay relevant to search engines? Create content regularly. Your website should have a blog and you need to put up a post at least once a week. Search engines always try to give the latest information to a user.
2. Give the Audience what they are searching for
Don’t write every fleeting thought that comes to your mind for your dealership site, write content your audience wants. Your content needs to be interesting, well written, offering some value and answering a question asked by your audience.
Find out the questions your audience is asking regarding cars. Some interesting topics you can write on:
– Reviews on the latest cars on sale
– How-to articles on tackling various vehicle issues
– Interesting experiences at the dealership
3. Utilize Keywords
Search engine are highly dependent on keywords to find content that answers a user’s query. Ensure you pepper you content with keywords, whether it is your blog post or web page content.
Have keywords in your:
– Main text body
– Meta tags and description
However, don’t have too many keywords on a single page or post, otherwise your dealership website could be tagged as spam and loose its SEO rank.
4. Leverage yourself on Social Media
Increase your dealership’s online presence by getting onto social media. Ensure your followers are made aware of any new vehicle or offers on sale. Put up posts and share your new blog posts on it. Theses posts should start conversations with your followers.
5. Engage with your Online Audience
Use social media to engage with your audience on your website and social media platforms. Don’t shy away from conversations on your follower’s posts. This is a good way to insert your own views and discuss about vehicle issues. Additionally, you can offer your expertise and become an authority figure.
6. Marketing Promotions
Ensure that you are doing your best to make users aware of your promotions. Inform them of various discount offers, test drives and servicing offers through your social media profiles and website. Your customers actually want to know when your next offer is out, so make sure the information reaches them.
You don’t need a big budget to execute any of these. These are simple things points that will help boost your SEO rank.
Best way to get competitive keywords for PPC
Bidding is a very important part of launching a PPC campaign and you need to get it right. It plays a deciding factor in the success and cost of your PPC campaign. A large part of bidding depends on your competition. PPC is a good way to get your website link on top without aggressively pursuing an SEO strategy. However, pick the wrong keywords and you could:
– Target the wrong audience
– Spend more than you can afford on keywords
– Not get any clicks on your PPC ad
Here are some of the tried and tested bidding practices.
Choose your Competitor’s Wisely
Using your competitor’s name as a PPC keyword is a good way to jump onto his successful SEO strategy. However, don’t go and choose every competitor keyword, pick the ones that will benefit you.
– Chose competitors who you have an advantage over
When your link appears above your competitor’s link, you have to offer something better than them like better pricing or service. Don’t contend against a competitor you can’t beat.
– Don’t Compete Against Everyone
Do not target all your competitors in the market. Firstly, selecting every single competitor as a keyword maybe too expensive, and secondly, your PPC campaign will be too stretched instead of narrowing down on selected audience.
Create a Target Keyword List
The best and most effective keyword bidding practice is to create a target keyword list with terms that are relevant to your audience. There are several ways to make this list.
– Look at the keywords used by your competitors
– Find out which keywords are drawing you the most traffic
– Discover the keywords most used by your audience
Every keyword you bid on needs to be relevant to your business so your ads get clicks and you get the right traffic.
Don’t Dominating the Bidding Field
If you have enough money and clearly know which keywords you want, you can dominate the bidding field. While it does allow you to crush competition in PPC campaigns, it is not a good strategy.
You open yourself to retaliation from a competitor who can come back later to make it tough for you to bid on keywords. They can also complain to search engines. Rather, staying below your competitor gains you traffic without risk from the competitor.
If you want to beat your competitors, focus on creating a compelling PPC ad.
Protect your Brand Name
Just as your competitor’s brand names are up for grabs, even your brand name can be bid for. Ensure you are bidding for your brand name, so that no competitor can eat into your customer base.
Also, keep an eye on your Auction Insights to make sure that you aren’t getting beaten by your competitors in the bidding phase.
Keywords can make or break your PPC campaign, keep these points in mind and you will be able to handle the bidding process better.[/vc_column_text][/vc_column][/vc_row]