In 2020, we saw most industries rattled by the COVID-19 pandemic that many were forced to change the way they operate. Even the marketing world had to deal with major changes and disruptions. For one, many marketing events last year were cancelled due to the social restrictions imposed. On top of that, many businesses slashed their marketing budgets while consumers started switching to e-commerce alternatives for their needs.

Needless to say, everyone in the world of online marketing had to adjust to major changes and find ways to adapt their strategies to the current situation. If you are ready to pick up your business again and you need a solid marketing plan this year, check out these tips that can help put you back in the race:

Hold Virtual Events

It’s all about virtual events in 2021––from trade shows to product launches, everything is done virtually. If you want to boost your online presence, one of the best ways to do it is to hold virtual events where you can invite relevant figures in your industry. You can approach it two ways: make it an exclusive event that will spark FOMO in people or make it an open event that anyone can join for free.

Focus on Your Video Content

Now that most people are working and studying from home, they will have more time to watch videos. It has also been proven that video content can significantly increase engagements and return on investment.

If you don’t know where to start, you can use a narrative style of video using text-based content that has already performed well for you. You don’t need a grand production for your video content, as long as it’s engaging and effective!

Work on Building a Community Instead of Solely Growing Your Customer Base

Keep in mind that consumers today respond more to brands that give them a sense of belongingness. Instead of working on just increasing your customer base, why not build a community of people who use your products or services and provide them with perks like loyalty programs, access to helpful information through newsletters and webinars, and more?

Social media gives you an excellent platform to do this without spending too much. Just make sure that you’ll be active in the community you build by responding to comments and interacting with everyone as often as you can!

Take Personalization to the Next Level

By now, you probably already recognize the fact that no two customers are alike. As such, it makes sense to steer clear of those generic advertisements from the past. Make use of your resources and the data you have to come up with better strategies for personalization.

You can try segmenting your targets in your campaigns into much smaller groups and also add more options to your chatbot. You should also consider one-on-one communication through live chat, giving your customers a much more personalized service that they will certainly appreciate.

Focus on Customer Retention 

Did you know that it’s more expensive to get new customers than to retain ones that you already have? That means you should exert more effort towards customer retention. One way to do it during this pandemic is by reaching out to your customers to reassure them and provide them with some perks for being loyal customers. This can be in the form of discount codes or freebies, among others!


You can apply the information you learned in this post to your digital marketing strategy and allow them to help your company thrive during these challenging times. Things are certainly overwhelming right now, and you might be focused on the operations of your business and trying to stay afloat. However, marketing is an important part of any business that you should not neglect. You might also want to consider getting a digital marketing agency to handle the marketing aspect so that you can focus on things that you do best!

Rapid Boost Marketing is a full-service marketing agency that offers services for online marketing in Edmonton and nearby areas. Contact our team today to find out how we can help your business!