➡️ Bing, a low hanging fruit! 3 Major Reasons You Cannot Ignore Bing Anymore…
- March 9, 2018
- Podcast, Podcast New
Today’s Episode: Bing, a low hanging fruit!
Season # 2
Ep 156 of Business Growth School for service providers
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Bing was once inferior to Google and Yahoo, the platform is experiencing significant growth in last 2 years. Avenues for advertising your business on the site are only increasing, and offering vastly different opportunities than the Great Google.
This year, Microsoft celebrated a 23% year over year growth in search advertising. With 1.27 billion unique monthly global visitors, Bing attracts 23% of combined mobile search click share in the Canada and USA. On Windows 10 devices, Bing search queries increased by a whopping 30% compared to previous versions of Windows.
1: Bing users are very different from Google users:
They’re older than Google users (with a majority age of 35+),
They’re more likely to have children,
They tend to come from blue collar backgrounds,
⅓ are college graduates, and
⅓ have a household income of over $100K.
Taking this average Bing user in mind, it’s clear that it appeals to a certain niche that might benefit particular industries. One of these industries is Financial Services, where Bing quarterly ad impressions beat Google by 1.2 million impressions. Here’s that in pictorial form:
2: Cheaper and less competitive
Bing Ads is cheaper than AdWords for almost every vertical, giving you a lot more bang for your buck if your target audience sits amongst the average Bing user.
3: Bing Ads have more options (real estate) on the search results
Here few more reasons you should be using Bing:
Is Bing the king? Umm….not yet but a very important channel for leads
Is growing year-on-year,
Offers a niche target audience,
Competes with AdWords for several verticals,
Is cheaper than AdWords,
Is less competitive than AdWords,
Has potential for more visibility,
Imports AdWords campaigns, and
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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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