Best Time To Be a Small Business ūüď≤

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Last Episode # 201 ūüď≤ One Size Does Not Fit All: Which Social Media Platforms Should Your Business Focus On?



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Today’s video and blog is not about tactics and new technique/strategy. It’s about mindset. Are you playing defensively or offensively….are you being proactive or reactive!!


Why It’s the Best Time To Be a Small Business

Social media and online marketing is one of the biggest opportunity for small businesses. Previously it use be that big companies can buy radio, TV or magazine ads. Online marketing made it affordable and reachable for small businesses. It also enabled small players to play alongside big brands. Before you cannot post a big ad next to national brand, but you can have a better optimized campaign and beat them to it. Now you can achieve great things with a small budget to compete against big brands in your industry.


“Businesses Who Are Looking At Social Media and Online Media as Gateway Drug, are reaping full benefits. Business Owners Who Are Hating The Fact They Need To Change Their Marketing & Try New Things Like Video etc. Are Laggards and Getting Crushed”


Which side of the fence you are on? Are you a business owner who will jump on this opportunity and take full advantage of it or you will hate the fact you need to change your customer acquisition strategy again. Also, doing it in half assed way also doesn’t help. Means you don’t get a six pack by going to gym every once in a while. It requires consistency, dedication and sacrifice. Social media and new digital/online media is similar you have to be….

  • Proactive…Be offensive!!
  • Committed…Results don’t just come in 1 day!!
  • Consistent…Being consistent builds momentum = results!!
  • Persistent…Start is always tough, so stay firm!!


In order to achieve great results, if you are defensive, reactive and just catching on with everyone….you will be not just be able to take advantage this amazing opportunity.




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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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