Last Episode # 167 👩💻 👨💼 ➡️ Using existing content and gaining likes, engagement, clinks, traffic
Season # 2
Ep 168 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
STP is the definition of online marketing broken down into three steps:
Segmentation – Identifying customers and their needs and wantsTargeting – Focusing on a particular group or groups among those customers (this is the niching down).
Positioning – How you position your service in the potential customer’s mind. How you make yourself different to your competitors. Or even better, how you make your competitors irrelevant.
An example for a Psychologist:
- Teenagers whose grades have suddenly dropped
- Teenagers whose grades have suddenly dropped because they have developed test anxiety
- Teenagers whose grades have suddenly dropped and who have developed test anxiety because they are worried about getting into a good college
- Teenagers whose grades have suddenly dropped, who have developed test anxiety, and who are worried about getting into a good college because their older sibling graduated Suma Cum Laude from an Ivy League school
Your niche can be based on a variety of things that narrow down the interests of your potential customers. It could be:
The area you operate in or sell to (local, national, specific countries…)
The audience or customers you’re targeting (specific ages, interests…)
The price point of your services (designer, affordable, budget-friendly…)
The way you go about selling or offering your services (via subscription, with a membership option…)
Easier to become an expert and well known in your niche
It will be easier for others to understand ‘what you do’ and ‘for whom’, which will make you an expert in a certain field. As this group is more targeted and smaller you will be quicker well known within this group of people. Your visibility and profile will increase within this group, and it turns out we live in ‘a small world’!
More unique = Less competition
There will be less competition, as you provide specific services or create specific products for specific people, in a specific way. The BIG advantage of that is that it can’t be easily replicated!
Marketing become easier
Niche marketing will really help with your marketing, positioning and branding as you will attract the ‘right people’ easier. People with similar interests behave and are attracted to similar things. And also a lot of your clients will do the hard work for you as they will refer you, and your profile and credibility is easier known within your tribe.
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