Beat Your Competition When They Have More Money Using STP Approach
- March 24, 2018
- Podcast, Podcast New
Last Episode # 167 👩💻 👨💼 ➡️ Using existing content and gaining likes, engagement, clinks, traffic
Season # 2
Ep 168 of Business Growth School for service providers
Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.
Join us every day for 5 minutes and take away strategies which you can apply in your business.
STP is the definition of online marketing broken down into three steps:
Segmentation – Identifying customers and their needs and wantsTargeting – Focusing on a particular group or groups among those customers (this is the niching down).
Positioning – How you position your service in the potential customer’s mind. How you make yourself different to your competitors. Or even better, how you make your competitors irrelevant.
An example for a Psychologist:
- Teenagers
- Teenagers whose grades have suddenly dropped
- Teenagers whose grades have suddenly dropped because they have developed test anxiety
- Teenagers whose grades have suddenly dropped and who have developed test anxiety because they are worried about getting into a good college
- Teenagers whose grades have suddenly dropped, who have developed test anxiety, and who are worried about getting into a good college because their older sibling graduated Suma Cum Laude from an Ivy League school
Your niche can be based on a variety of things that narrow down the interests of your potential customers. It could be:
The area you operate in or sell to (local, national, specific countries…)
The audience or customers you’re targeting (specific ages, interests…)
The price point of your services (designer, affordable, budget-friendly…)
The way you go about selling or offering your services (via subscription, with a membership option…)
Easier to become an expert and well known in your niche
It will be easier for others to understand ‘what you do’ and ‘for whom’, which will make you an expert in a certain field. As this group is more targeted and smaller you will be quicker well known within this group of people. Your visibility and profile will increase within this group, and it turns out we live in ‘a small world’!
More unique = Less competition
There will be less competition, as you provide specific services or create specific products for specific people, in a specific way. The BIG advantage of that is that it can’t be easily replicated!
Marketing become easier
Niche marketing will really help with your marketing, positioning and branding as you will attract the ‘right people’ easier. People with similar interests behave and are attracted to similar things. And also a lot of your clients will do the hard work for you as they will refer you, and your profile and credibility is easier known within your tribe.
Connect with us:
Looking To Grow Your Services Business? Access 12 Video Lessons
Twitter: Rapid Boost
Instagram: Business Growth School
Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Need help growing your service based business? Click here to get started
Recent Episodes:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
- business, business growth, business growth lessons, business growth school, client example, developed test, developed test anxiety, getting into a good college, good college, growth, growth lessons, growth school, right people, service, service providers, suddenly dropped, test anxiety, using stp, well known, worried about getting
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Pingback: ADME Contract Research
Pingback: Reputation Monitoring