It’s safe to say the global pandemic didn’t just change a lot of things; it changed almost everything. This moment in history revealed just how essential pharmacies are when so many other businesses are forced to grind to a halt. While millions of Canadians continue to require medications from safe and trustworthy sources, they’re also […]

This month, Google announced a range of updates to search in their Search On live stream and blog. The updates covered during the event are focused on improving the AI that controls search, intending to provide the searcher with the most relevant search result. Key areas of focus included improvements to search algorithms, updates to […]

Business as usual. It’s a term frequently used as organizations across all industries attempt to navigate the current global health crisis. In comparison, some sectors have visions of returning to relative normalcy soon after experts discern how to curb the spread of COVID-19, other sectors like healthcare marketing stand to be permanently transformed by this […]

Mobile SEO is a process of implementing search engine optimization techniques to make it function properly and look great on mobile devices.  It wasn’t too long ago that Google’s indexing technology favoured desktop websites. Even if you were using your smartphone, you would have gotten search results based on Google’s desktop index. But things have changed. Google is also […]

The coronavirus has impacted nearly all businesses, and the Pay Per Click (PPC)  or better know as the Paid Search world, is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your paid search account has likely not been positive. As the […]

Machine learning is a subfield of artificial intelligence (AI) concerned with algorithms that allow computers to learn.  It wouldn’t be an overstatement if we said that SEO technology is taking a new shape with machine learning. When you think about it, few things in the digital landscape have remained unchanged over the last couple of […]

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play) Contextual advertising is essential because it does not […]

Demand generation aims to identify potential prospects based on their initial behaviour and guides them through a nurturing process so that the sales team receives high-quality, highly- qualified leads.  While demand generation has a lot in common with lead generation, it takes time and spans multiple touchpoints, campings, and content pieces. It includes just about […]

MarTech is the short name of Marketing Technology.  Martech is a necessity for the company today. However, implementing martech is a delicate process that requires continuous oversight and evaluation.  In today’s digital world, technology has become fundamental to marketing. All bands utilize marketing technology, whether or not they refer to their tools and technologies as […]

Welcome to 2020. It’s a strange land of pandemics, and everyone is trying to figure out what our new normal looks like. Amid all this upheaval, the digital marketing community itself is also poised for dramatic changes in the not too distant future. In January, Google announced its plan to discontinue third-party cookies in Chrome […]

It’s safe to say the global pandemic didn’t just change a lot of things; it changed almost everything. This moment in history revealed just how essential pharmacies are when so many other businesses are forced to grind to a halt. While millions of Canadians continue to require medications from safe and trustworthy sources, they’re also […]

This month, Google announced a range of updates to search in their Search On live stream and blog. The updates covered during the event are focused on improving the AI that controls search, intending to provide the searcher with the most relevant search result. Key areas of focus included improvements to search algorithms, updates to […]

Business as usual. It’s a term frequently used as organizations across all industries attempt to navigate the current global health crisis. In comparison, some sectors have visions of returning to relative normalcy soon after experts discern how to curb the spread of COVID-19, other sectors like healthcare marketing stand to be permanently transformed by this […]

Mobile SEO is a process of implementing search engine optimization techniques to make it function properly and look great on mobile devices.  It wasn’t too long ago that Google’s indexing technology favoured desktop websites. Even if you were using your smartphone, you would have gotten search results based on Google’s desktop index. But things have changed. Google is also […]

The coronavirus has impacted nearly all businesses, and the Pay Per Click (PPC)  or better know as the Paid Search world, is no exception. Unless your business is lucky enough to be selling hand sanitizer, face masks, toilet paper, or even vodka…the impact on your paid search account has likely not been positive. As the […]

Machine learning is a subfield of artificial intelligence (AI) concerned with algorithms that allow computers to learn.  It wouldn’t be an overstatement if we said that SEO technology is taking a new shape with machine learning. When you think about it, few things in the digital landscape have remained unchanged over the last couple of […]

Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play) Contextual advertising is essential because it does not […]

Demand generation aims to identify potential prospects based on their initial behaviour and guides them through a nurturing process so that the sales team receives high-quality, highly- qualified leads.  While demand generation has a lot in common with lead generation, it takes time and spans multiple touchpoints, campings, and content pieces. It includes just about […]

MarTech is the short name of Marketing Technology.  Martech is a necessity for the company today. However, implementing martech is a delicate process that requires continuous oversight and evaluation.  In today’s digital world, technology has become fundamental to marketing. All bands utilize marketing technology, whether or not they refer to their tools and technologies as […]

Welcome to 2020. It’s a strange land of pandemics, and everyone is trying to figure out what our new normal looks like. Amid all this upheaval, the digital marketing community itself is also poised for dramatic changes in the not too distant future. In January, Google announced its plan to discontinue third-party cookies in Chrome […]

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