Last Episode # 👩💻 Renowned Marketer & Creative Genius Eric Cheng from 12 Creative chops it up with us on The Business Growth School 📊 📊 There has never been a better time to sell value-added products and services at value-added prices than today! However, there has never been a time at which there was a greater propensity to push products and services down to the commodity level.📲 What’s a typical sale like for your company? Do your sales people struggle to peddle your product or service in a saturated market? Do you sell customers on the benefits you can deliver, only to have them make a decision based on price? Or, are your company’s products actively sought out by consumers who are willing to pay a premium price just to do business with you?✅ The ability to achieve premium, or value-added, prices hinges on a company’s ability to develop its brand identity. To create a successful brand, you must first understand where your company is in the market
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.