Season # 2 

Ep 149 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.


 


 

 

Last Episode # 148  Is SEO dead in 2018?

 

 

People don’t hate all ads, just the annoying ones. Ads with poor targeting and relevance.

 

There are chrome Ad-block extensions like: uBlock or AdBlock
IBM studies indicate 144 million people worldwide used ad blockers in 2015, up 70 percent from 2014. But here is a huge problem. Google gets 90 percent of its revenue from online ads, while mobile ads make up 75 percent of Facebook’s ad income. That’s big business.
Why people are doing it?

 

digital ads

 

Industry have realized it that user experience is very very important. Adobe reported that 38% of US consumers said the online ad experience has improved over the past two years and 68% said the experience was improving or not getting worst. Adobe’s study found that when done correctly, 78% of consumers like personalized ads.

 

Future is not about banning the ads, it’s about proper curation of paid media content. Google’s ad blocker is…unusual. The goal is not to remove all ads from websites, unlike popular apps like Adblocker Plus. Google is fine with internet ads, and understands that they are an important part of the ecosystem. So what’s the deal? Google is trying to control the types of ads that appear online. And like its updates to content and link requirements, Google’s goal is to make the internet a more friendly, informative place for users. The goal for the industry is, ads will be so carefully disguised that a well-trained eye will be needed to tell the difference between sponsored and original content.

 

Who is using Adblockers?

 

 

Through companies like Eyeo, publishers and users have tools which give them an ability to block unwanted tracking codes and social media integration, letting each person decide for him- or herself which companies they share data with. Also, at the same time Eyeo is whitelisting publishers, who comply with certain standards. Banner and pop-up ads will fade and we will see more of, native ads which look similar to editorial content produced by traditional web publishers, but they usually have varying kinds of design features that distinguish it from non-sponsored content.

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