Ad Blockers & Future of Display Advertising



Season # 2 

Ep 149 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

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Last Episode # 148  Is SEO dead in 2018?



People don’t hate all ads, just the annoying ones. Ads with poor targeting and relevance.


There are chrome Ad-block extensions like: uBlock or AdBlock
IBM studies indicate 144 million people worldwide used ad blockers in 2015, up 70 percent from 2014. But here is a huge problem. Google gets 90 percent of its revenue from online ads, while mobile ads make up 75 percent of Facebook’s ad income. That’s big business.
Why people are doing it?


digital ads


Industry have realized it that user experience is very very important. Adobe reported that 38% of US consumers said the online ad experience has improved over the past two years and 68% said the experience was improving or not getting worst. Adobe’s study found that when done correctly, 78% of consumers like personalized ads.


Future is not about banning the ads, it’s about proper curation of paid media content. Google’s ad blocker is…unusual. The goal is not to remove all ads from websites, unlike popular apps like Adblocker Plus. Google is fine with internet ads, and understands that they are an important part of the ecosystem. So what’s the deal? Google is trying to control the types of ads that appear online. And like its updates to content and link requirements, Google’s goal is to make the internet a more friendly, informative place for users. The goal for the industry is, ads will be so carefully disguised that a well-trained eye will be needed to tell the difference between sponsored and original content.


Who is using Adblockers?



Through companies like Eyeo, publishers and users have tools which give them an ability to block unwanted tracking codes and social media integration, letting each person decide for him- or herself which companies they share data with. Also, at the same time Eyeo is whitelisting publishers, who comply with certain standards. Banner and pop-up ads will fade and we will see more of, native ads which look similar to editorial content produced by traditional web publishers, but they usually have varying kinds of design features that distinguish it from non-sponsored content.

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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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