9 SEO tools your service based business will require
SEO has become a necessity for every business that has a website and wants to promote it. The recent increase in the number of searches per user has increased the demand for SEO. The demand has consequently given rise to a number of companies that provide SEO services. According to a survey conducted by Moz, 15 percent companies spend between $5000-10,000 on SEO services and 20 percent spend between $2500-5000.
While budget might not be an issue for bigger companies, it is a problem for startups that are still trying to move towards sustainability. SEO is often not a priority for such startups because they tend to focus on more pressing issues at hand. However, if prioritized, SEO will only help them generate more leads and hence increase their revenues. Such startups can take advantage of the DIY SEO tools.
Here are some tools that you can use if you have a small business:
Yoast is an ideal WordPress plugin for a blogger or a beginner who does not know a lot about coding. Through this tool, you can easily install all SEO metadata and optimizations without any technical skills. Moreover, it helps you craft better content that is also keyword focused. It also provides you with online SEO courses and ebooks, which allow you to learn from SEO experts.
Growth robotics is an easy-to-use SEO audit tool for beginners. The tool audits your website for various aspects such as content, speed, and links. The best part about this tool is that you cannot only audit your site, but also your competitor’s so you can compare performance. Growth robotics gives you a detailed SEO report, which does not only show the issues in your website, but also ways to fix them.
Scoop.it is basically a content curation tool meant for businesses that do not have the time to create their own content. The tool creates keyword based, SEO-rich content. It also allows you publish your content on social media and embed on your website. Not just that, through the tool, you can also audit it and measure the return on it. It pricing plan starts at $79, which is ideal for small businesses as it supports five team members.
4. Moz Pro
Moz Pro is an ideal inbound software for small businesses. You can leverage its basic and advanced research tools to optimize your site. It allows you to search keywords and conduct link analysis and asses the quality of your links. Moz Pro has around a dozen tools that improve SEO.
For example, Moz Analytics, compares your website’s performance over time and against competitors. The software also comes along with a lot of training material and videos that are really helpful for beginners.
Screaming frog is basically a website crawler that checks SEO-friendliness of your website. It also identifies an issues that might be hindering your SEO such as broken links, duplicate content or any URLs that might be blocked. It also checks the length of your meta title and descriptions. It can be integrated with Google Analytics API and look for bounce rate, conversions and revenue for landing pages. The tool is free for upto 500 URLs. However, you need to get a paid license in order to access additional features.
Want to keep a close eye on your competitors? SEMRush is the right tool for you. The tool shows you how your domain stands against your competition. Also, you can search for appropriate keywords for your campaigns and conduct a deep link analysis. You can also find out the authority of a referring domain along with its location. You can also compare your inbound links with that your competitors.
Ranksense saves a considerable amount of time by comparing thousands of pages per day. It monitors your website 24/7 and automatically detects issues and gives recommendations in real time. With Ranksense, you have the option of either putting your SEO on autopilot or taking full control in your hands. Ranksense will also give you insights about how optimization is working. You can sign up for a free demo before investing in it.
Google keyword planner can suffice your basic SEO needs. It is sort of a workshop that lets you build new campaigns. You can search for relevant keywords and see how it might perform by looking at its historical statistics. This free tool also allows you to choose competitive bids as per your budget. You can use Keyword Planner as the first step towards a successful campaign.
Want some new ideas for SEO-friendly keywords? Ubersuggest instantly provides you with a number of ideas. You can just put in your search term and it will automatically come up with related keywords and phrases that will improve your SEO.
First, you start with a broader search term such as credit card, which will result in a number of suggestions. You can then narrow it down by adding a filter word. The software also allows you to check Google Trends for each word. Google Trends basically shows the seasonality of words. Once you have found your keywords, you can easily export them as .CSV file or copy them as text.
The proliferation of SEO tools have made it easier for small businesses and startups to afford SEO. These useful tools have made lives easier for entrepreneurs as they automate most of the tasks. Plus, they save cost as startups don’t need to hire lot of technical staff and the cost of software is low. When used smartly, these tools can easily fulfil the needs of a small business.