7 Steps Proven Framework For Service Providers Online Marketing Part 2
- April 20, 2018
- Podcast, Podcast New
Last Episode # 189 📊 7 Steps Proven Framework For Service Providers Online Marketing Part 1
     
7 Steps Proven Framework For Online Marketing
We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.
Step # 4:Â Social Media
Secret is to use the proper medium.
The first step is to identify who your audience is and where they spend their time. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:
- Who is your typical customer?
- How old are they?
- Are they male or female?
- What is their income and education level?
- What are they interested in outside of your product and service?
Few important points to remember:
Source: Accion
Step # 5: Podcasting, Video Blogging & Other Organic Traffic Sources
Podcast, video and other original content is in high demand. They are growing year over year in consumption and it’s a great way for local service providers to build the brand
Important points to remember:Â
Video Marketing
Podcasting
PR (Public Relations)
Growth Hacks (Quora, Reddit etc.)
Source: WebpageFX
Step # 6: Paid Media
Paid media if used effectively can get you very solid results. Industries like Real Estate, or Physio or Chiro you can generate good leads for $10-$25 media spend.
Important points to remember:Â
Facebook Ads
PPC
Retargeting
Other Paid media (Twitter, in-app, third party, paid blogs, influencers etc.)
Step # 7: Tracking (Heat maps, analytics, conversion data, call tracking etc.), Conversion Rate Optimization & Marketing Automation
Paid media if used effectively can get you very solid results. Industries like Real Estate, or Physio or Chiro you can generate good leads for $10-$25 media spend.
Important points to remember:Â
Analytics tool (Google analytics, Clicky etc.)
On-going conversion rate optimization
Email marketing and drip campaigns
Connect with us:
Twitter: Rapid Boost
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Ali’s Twitter: Ali Salman
Facebook Group: Business Growth School
Leave a Review on iTunes: Business Growth School
Need help growing your service based business? Click here to get started Â
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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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