Last Episode # 189 📊 7 Steps Proven Framework For Service Providers Online Marketing Part 1

7 Steps Proven Framework For Online Marketing

We apply these 7 steps everyday for 100+ local service based businesses in order to help them differentiate, grow and scale. Each step is very important!! We know that location no longer bring you customers. 8,600 brick-and-mortar stores will close their doors in 2017, which is a staggering figure. Follow this 7 step proven framework to avoid getting crushed by your competition.

Step # 4: Social Media

Secret is to use the proper medium.

The first step is to identify who your audience is and where they spend their time. You want to be as specific as possible, since it will make your decision easier. Write down the answers to the following questions:

Who is your typical customer?
How old are they?
Are they male or female?
What is their income and education level?
What are they interested in outside of your product and service?

Few important points to remember:

Facebook

Twitter

Instagram

Source: Accion

Step # 5: Podcasting, Video Blogging & Other Organic Traffic Sources

Podcast, video and other original content is in high demand. They are growing year over year in consumption and it’s a great way for local service providers to build the brand

Important points to remember:

Video Marketing

Podcasting

PR (Public Relations)

Growth Hacks (Quora, Reddit etc.)

Source: WebpageFX

Step # 6: Paid Media

Paid media if used effectively can get you very solid results. Industries like Real Estate, or Physio or Chiro you can generate good leads for $10-$25 media spend.

Important points to remember:

Facebook Ads

PPC

Retargeting

Other Paid media (Twitter, in-app, third party, paid blogs, influencers etc.)

Step # 7: Tracking (Heat maps, analytics, conversion data, call tracking etc.), Conversion Rate Optimization & Marketing Automation

Paid media if used effectively can get you very solid results. Industries like Real Estate, or Physio or Chiro you can generate good leads for $10-$25 media spend.

Important points to remember:

Analytics tool (Google analytics, Clicky etc.)

On-going conversion rate optimization

Email marketing and drip campaigns