Thinking about harnessing the power of Pull Up Banners for your business? Great! You are one step closer to really getting your brand out there. However, to really get the most of pull up banners, you need to make sure that you design them the right way.
It can be hard to stand out and be different in a crowded marketplace, but being unique is something that everyone should try and do as much as they can. You need to think carefully about what kind of design aesthetic is going to make sure that your business stands and then stick with it. In doing this you are going to create a strong brand that people (in particular those that matter to you) are going to notice.
Quality is key
Although it is great to save yourself money when it comes to business, you should never, ever, underestimate the importance of quality. There are some printers out there that will offer a low DPI image on a banner which will lead to a blurry and grainy image. Sure, you are going to want to try and get your pull up banners for a good price, but you really should ensure that they are made to the highest quality, that way you can make a good impression!
Obey by the rule of three
When you design a banner, chances are that you might not know how to split down all the information that you need to have on there. To make things easier you are going to want to set up by the rule of three. Split the banner down into thirds. On one third you need to put your brand or your product name, another should contain the main content and the third should be images and text (or both if you can).
Have the logo at the top
Branding is something that you always need to think about, your potential customers are going to be looking for your logo, your name, whatever they can find to identify you. So, you definitely need to make sure that this is one of the first things that they see. Put the logo of your business at the top of the banner, that way they can know who created the banner and then keep on looking to find more information.
Think about widths
One final thing to think about when it comes to creating a banner is what width it is going to be. Some companies prefer a narrower banner, whilst some would rather opt for something that is wider and has a more panoramic view. It really depends on the message that you are trying to share and the imagery that you are going to use.
As you can see, designing pull up banners is important, but it doesn’t need to be difficult or time-consuming. Just think about how best to design it and we can promise you that you will have pull up banners which are going to be everything that you need for your business.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.