As a realtor, you face challenges ranging from getting new customers to closing a sale to meeting the many requirements of your customers.

Social media is a big aspect of running real estate business, whether you run an individual realtor business or you are part of a realtor firm. And when it comes to real estate marketing, one avenue you cannot escape is Facebook. Everyone is on it and you can’t avoid it. In fact, if you are avoiding it, then a powerful marketing medium is not being used. This is a medium that can assist with branding, buzz generation, and get you prospective sales.

Here are 4 ways you can leverage Facebook to grow your local brand organically:

  1. Have great Photos and Captions

Human beings like pictures over text. The human mind is better able to process visuals 60,000 times better than text. While your followers may skim over text, visuals will catch their eyes.

You can efficiently communicate messages with photos, and captions add context to your readers.

What kind of pictures can you share? There are simply no limits to it.

  • Don’t just have pictures of houses that are on sale. Be creative and have various aspects of them up.
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  • Pictures of you and your client. The picture has to be interesting and tell a story.

  • Unique aspects of the home you’re selling.

Bonus Tip: You can set up an Instagram profile and click pictures. This way, you maintain a presence across Instagram and Facebook at the same time.

  1. Fill your Profile

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From category to topics to short description to address, ensure that every detail of your Facebook page is filled out. You want your audience to know as much about your business as possible.

  1. Share Information

The audience following your page are either customers who want to sell or buy a house. Your audience is interested in real estate and you, being a realtor, are quite in-sync with the real estate market. Whether it is a news piece or a post by an expert, share real estate tidbits for your audience.

Furthermore, if you blog on the real estate market, you can share links to the blog on Facebook.

Your audience wants to know whether the real estate market is going up or down and which neighborhoods are hot real estate pieces.

By giving this information, you also establish your expertise and tell them that you can be trusted because you know the ins and outs of the market.

  1. Get People to Convert

The above three points will greatly assist you in building an identifiable brand for your realtor business. But, how can you really take your audience from just being an audience to converting and becoming your customers?

  • Sell yourself:
    Occasionally have a post that centers around your business and what you do. It does not hurt to sell yourself a little.

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  • It’s quite simple, if you are not selling yourself, your audience will have no reason to convert.
  • Call to Action:
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    “Check ‘em out while they’re fresh” – at times, a call to action is all it takes to convert. When you share pictures of new listings, have a simple call to action for your audience.

  • Open House Events:
    An open house event is great for garnering a crowd. Ensure that you set up an event on Facebook and invite all of your followers. It’s a simple, yet effective way to attract interested customers to a potential sale.

Real estate marketing is a must if you want to grow your business. There are many, many things you can do on Facebook. These four points will get you started. And don’t forget to constantly mix your posts up so that your audience does not get bored.