Step 1. In-depth Technical analysis

Cross-browser testing

Cross-device testing

Conversion rate per device / browser

Speed analysis

Step 2. Web analytics analysis

Analytics health check: is everything being measured, is everything accurate

Set up measurement for KPIs

Identify leaks

Step 3. Mouse tracking analysis

Heat maps & click maps

Scroll maps

User session video replays

Step 4. Qualitative research / surveys 

Customer surveys

Web traffic surveys

Chat logs

Interviews

 

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