Step 1. In-depth Technical analysis
Cross-browser testing
Cross-device testing
Conversion rate per device / browser
Speed analysis
Step 2. Web analytics analysis
Analytics health check: is everything being measured, is everything accurate
Set up measurement for KPIs
Identify leaks
Step 3. Mouse tracking analysis
Heat maps & click maps
Scroll maps
User session video replays
Step 4. Qualitative research / surveys
Customer surveys
Web traffic surveys
Chat logs
Interviews
Last Few Episodes:
5 Business Apps that Really Work for Service Based Businesses