In today’s day and age, you can’t ignore content marketing. However, before you go about formulating your

Content Marketing 2014

content strategy, there are a few things you should think about. Creating a content strategy is not as simple as just writing down a plan on what you want to do with your website, social media or blog content. It encompasses much more than that.

One of the main points of a content strategy is to ensure there is consistency in your content throughout. A good content strategy will bring your brand out, greatly improve your SEO rank and increase traffic on your site.

So, here are four points to rack your brains before you actually pen down a content strategy.

Who is your audience?

This is a basic element any strategy will address and you can’t miss out on it. As a business, there will be a certain type of audience that will like using your product or service. Identify your audience and create a profile on them.

Using online metrics is a great way to do this. Take a look at Google Analytics reports of your website. Look at Facebook Analytics. Talk to people who come into your store and learn about them.

You should be able to answer these points:

–          Age

–          Profession

–          Likes – Dislikes

By knowing your audience, you are in a good position to come up with content that will connect and appeal with them.

What do you want your Brand Voice to Be?

If you are hoping for your business to come up as brand, it needs to be spoken with one voice. You are going to use a variety of mediums to communicate with your audience – social media, blog, website, brochures, advertisements, etc.

If you want your audience to easily identify your business, all these mediums should speak in a singular voice. A brand voice should reflect the style and tone of your business. It’s going to be difficult, so here’s guide to help find your brand voice.

What do you Know about SEO?

Your content is going to affect your SEO Rank so it is important to realize how SEO works. Google has been becoming smarter and any Black Hat SEO Techniques will get your page marked as spam. Good quality content will greatly improve your SEO rank and further boost your website’s traffic. Find out what you need to know about SEO and you will craft an effective content strategy that will grab the attention of search engines.

What is your Competition doing?

You have to keep track of you what your competition is doing. The last thing you want is for your content to sound similar. This is really important if you want to distinguish your brand. Find out points that your competitors has missed on and how you can build on it.


Get the answer to these four questions and you’re well on your way to creating a good content strategy.