When you finally create your website for your business, it’s important to establish yourself on the internet. You can do this through social media, emails and SEO optimisation. All these ways will direct traffic to your website, help in creating awareness and increasing sales. Listing your website on online directories go a long way in helping improve your presence on the web.
It is not that internet users will conduct searches on these directories (though they may), but it will be counted by search engines. You can boost your SEO rank by improving your presence on the internet. Many search engines consider the presence of your brand name across the web. Think of these directories as getting online citations which help support your website.
In addition, web directories are fantastic places to come across backlinks to help with your link building activities. Registering in such web directories is more of an off-page SEO tactic, but very effective.
Other than free online directories, you can also opt to pay for putting your up your website on paying online directories. However, though it may seem that you are making a worthwhile spending, in the long run it’s not really worth it. The only advantage of paying for a directory submission is that those online directories may be regarded higher than the free ones by the search engine. But by registering on enough free online directories, you will get the same advantage.
Many of these directories will not get updated right away and some of them may even take as long as 6 months. However, with a bit of patience, you can see the effects.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.