Colors effect human behavior. There is a reason Emergency related companies have red color as it is associated with urgency and alertness. Similarly Green promotes growth & stability and similarly Law Firms usually use black which shows power and edge. Men and women both like different colors, women don’t like gray, orange, and brown. They like blue, purple, and green.

Similarly white color is one of my favorites, because white promotes cleanliness, virtue and simplicity. Using proper colors will enhance user experience and conversion.

Let’s talk about what are 3 most important things on your website whose color affects your conversion rate:

Text Links: 

Text links are important. In this example pop-up text is in different color then the rest of the sentence.

SEO for Plumbing


Buttons & Call to Actions: 

Example we have shown here is They have 3 different call to actions in 3 different colors. Every call to action is very creatively placed to do a great job of drawing attention to the intended action the user should take – to download or buy the software.


Headings & List Items:

When people are usually scrolling down they tend to ignore the text and mostly focus on headings or bullet points. Here is an example of Hostgator on how they have used different colors for buttlet points, headings and call to action button.


website conversion


Some tools to help you choose proper colors: