3 Major Facebook Ad Mistakes You Are Making
Let’s start with the facts. 80% of all Internet users use Facebook. Even 65% of adults over the age of 65 use Facebook. It has over 1.85 billion users. Most users check their Facebook page multiple times per day. Regardless of who your customers are, they are using Facebook. And, they use it daily. Therefore, one of the most important benefits of Facebook advertising is that your customers use it daily.
SME business owners now have the opportunity to reach huge audiences based on psychographics and demographics that would have been unheard of just a mere decade ago.
There are amazing targeting options. Here is one:
Lookalike Audiences uses machine learning to help find you valuable potential customers who are similar to those who visit your site or are already in your CRM. So you can upload a list of your most valued customers from your CRM and have Facebook hunt down similar users based on their rich data.
In-depth blog on Facebook Ads: https://rapidboostmarketing.com/facebook-ads-101-for-service-providers/