When you own a business, you may mistakenly assume that you only have to focus on digital marketing and don’t need an app to sell what you offer, especially to your local customers. That may have been the case in the past, but it’s different now. 

More and more phone users take advantage of the convenience apps offer when they need certain products or services. To keep up with the competition and prepare for the future, you have to invest in a mobile app. Once you develop an app for your business, here are some ways to attract your customers to use it and generate leads successfully:

  • Advertise to more prospects

Generate more leads with your app using different advertising methods. For example, you can produce engaging video ads and post them on your website or craft social media campaigns. You can also explore various strategies to promote your app. This way, you can discover what works best for you and determine the right format that makes your target audience interested in what you offer. When advertising, don’t forget to incorporate a clear call-to-action (CTA) to increase the chances of converting your leads into customers.

  • Make your app user-friendly

Not all mobile apps are designed for entertainment. For example, yours is created to provide better service to your customers, promote your products and services, and reach a wider audience. Therefore, you have to ensure that your app is easy to use. 

Various features in your app must be used with a simple tap. It should also have fast loading times. As for dealing with new customers, refrain from requiring them to complete their profile and asking for too much information because it can cause inconvenience on their part. You can eventually remind them to fill out a form and provide important details when you are already sure that they will use your app for a longer time.

  • Be easily reachable

In some instances, apps can have problems that can lead to a negative customer experience. To address this issue, make sure that your support team can be easily reached anytime to listen to and resolve any concerns. Otherwise, your users will feel lost and abandoned, and they will end up uninstalling your app as soon as possible.

  • Scale your business

Entering the mobile market is a powerful business move, but you may have difficulty standing out because of the tough competition. Keep in mind that many countries can be considered for lead generation apps, which is why you should consider scaling your business and expanding to emerging markets. 

To get started, research to find out the most suitable areas where you can expand your business. You can then make the necessary adjustments to ensure it fits your new audience after deciding on a specific place. Afterward, start translating your app and continue to make updates based on your users’ interests.


Generating leads is essential to raise your brand awareness, boost your sales, and turn curious prospects into paying customers. Aside from using different online marketing strategies, you can achieve this by developing a mobile app and following the tips listed above. Make sure to partner with a reputable company that can help you make your app an effective lead generation tool.

If you need the best experts in digital marketing in Edmonton, then you’ve come to the right place. Rapid Boost Marketing is a full-service advertising and marketing company that offers mobile app development, web design, and more. Schedule a consultation today!