Content is # 1 organic traffic driver and it is becoming more important as over 90% of North Americans search online before they buy a product or a service. Good quality content can be a great lead generation tool for small and medium sized businesses. in 2014/15 businesses are looking to spend more on content marketing as search volumes are going higher and higher.
Yellowpages and other traditional marketing is fading away. Prospects and qualified customers are actively looking for more information on Google and Bing so they can make a informed decision. In 2014/15 online marketing is about informing your customer and this is how you will earn their trust and business.