10 Surefire ways you can increase your website conversion rate

  • January 24, 2014
  • SEO
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Getting an internet user on your site is one thing that can be done through SEO and social media marketing. However, once they’re on your website, how do you make them a valuable visitor, how do you convert them?

1.      Optimizing Your Landing Page

The landing page is where your customer is going to land up first on your website. Optimise it so that it will show what he was searching for. Have a list of your most popular products and most popular content in the front. A user does not have the patience to hunt through your site.

2.      Direct Your Visitors

Your landing page will be brief and comprehensive. Direct your user to open links that they may be interested in. Have a menu that can be easily navigated with a drop down, so your user can check out all the sections in your website. If you’re having a sale or putting up a new article, highlight it for the visitor to check out.

3.      Prove your Expertise

Give the user a reason to trust you and one way to do this is by proving your expertise. Produce content that shows you understand the industry and grasp the needs of your customers. Content can range from information on the industries’ latest development to articles beneficial to a user.

4.      Keep Form Filling to a Minimum

In an attempt to push your visitor to convert, your site may be overzealously popping up a form. Don’t let this happen. Imagine a form popping on every new page. This would push a visitor away from your page, instead of letting him navigate it.

5.      Offer Value

Visitors will not be willing to part with their details unless you’re offering something in return. So have a blog or newsletter which they can register for. Let them know the advantages of parting with their email id or their name or answering a survey.

6.      Don’t Force Registration

It would just annoy users if you ask them to register or create a login in to access your content. In fact, this would chase away your user. Rather, it would be better if you suggest that they register to get better access to all relevant content to them.

7.      Multiple Payment Options

Have as many payment options as you can manage, from credit cards, debit cards, cash on delivery to PayPal. Often, users don’t make the final purchase because the payment option is not convenient to them.

8.      Strong Security

Your visitor may refrain from parting with details because of poor security show on your website. Having an SSL Certificate Authentication proves that your site has the basic security encryption. Also, try to get you a security badge from a well known third party.

9.       Big Noticeable Buttons

Whichever buttons you’re putting on the site like ‘Add to Cart’, ‘Buy here’, ‘Click for more details’ and ‘Register here’, you want your visitors to notice them as soon as their on the page. You can make a button noticeable by having a separate colour code from the site and different font, preferably a bold one.

10.  User Experience

This is the most important one. All the elements you add into your website should cumulate to a better user experience for your users. Improve the ease of use, present the information well and a light load should get you started.

 These are simple 10 ways, so get them integrated in your site.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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