A checklist is great for checking that you got the right steps done and haven’t missed out on anything. Search Engine Optimization is quite complex and you need to avoid major blunders in pushing your website up the SEO rank.
A SEO checklist is a perfect way to ensure you haven’t missed out anything. Instead of spending time with extensive SEO analytical tools, a checklist helps save a lot of time and points out what’s going wrong quicker. Here are 10 points you can’t miss out in your SEO checklist.
1. Write Meta-titles
The page title is quite important for SEO. It should include the proper keyword on what the page is about. Plus, the length shouldn’t be more than 55 characters – this is the maximum length search engines show.
2. Write Meta-Description
Every page on your site should have a meta-description. This is a summary of what the page is about and should contain relevant keywords. Do not have a meta-description of more than 150 characters.
3. Utilize Redirects 301 and Canonical URLs
By using redirects 301 and canonical URLs, you prevent duplicate pages and URLs from emerging on your site.
4. Have Clean URLs
Whenever you create a page on your website, the URLs are automatically generated; you will find this more so for your blog. A clean URL is a well-structured with important keywords. It usually contains the page title. Ensure your URL avoids computer generated numbers and alphabets.
5. Add Relevant and Few Meta-Keywords
When you add in your meta-keywords, ensure that they are relevant to the page and there aren’t too many. Keywords stuffing leads to the page being marked as spam, something you have to avoid.
6. Use Authors
Ever though Google Authorship is no more, your website will have its own way of publishing content under various author names, use them. This way search engines recognize the writers and takes note of any other content under their name.
7. Have an Updated Sitemap
A sitemap is a quick way for a search engine to navigate through your site. As more and more pages are added to the site, it needs to be updated.
8. Check for 404 Errors Page
A broken URL or a page that fails to load will take your visitors to a 404 error page. Your website needs to avoid 404 error pages as much as possible as they have a negative effect on your SEO.
9. Use Long Tail Keywords
Start using more and more long tail keywords on your website. The past few updates by Google suggest that they are looking more at long tail keywords to find relevant search results for their users.
10. Mobile Optimization
Every page on your website needs to be mobile optimized. There are a large numbers of users who access the internet and search for queries through their smartphones. Your website won’t appear in the search result unless it is not mobile optimized.
Every month or so, review this checklist and tick mark these points. This way your website has covered all the basic points in staying SEO optimized.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.