When you are optimizing your website for search engines, you must use every tactic in the book to get to the top. Off page SEO is everything that you don’t see on your website. If anything, off page SEO is more potent than on-page SEO. It’s quite a bit like an ice-berg.

Your users won’t be able to see it on the front of your website, but it’s there. More importantly, off page SEO does not affect the content quality or website design. Hence, you can pursue it more aggressively without compromising on quality.

1. Blogging…content! content! content!
Blogging is a simple, yet powerful and effective way to improve your website’s optimization. Blogging gives your brand a separate platform to keep coming up with quality content for your users. Search engines love fresh content. It is a sign that a website is live and still growing.
More importantly, it is an effective way of offering valuable information that your audience wants and is Googling for.

2. Search Engine Submission
Just to make sure search engines have indexed your website, submit your URL to them.

3. Directory Submission/Citation Building
Get your website and business on the various directories on the web. It doesn’t matter whether you think directory sites are alive or not (BTW, they’re alive), but by adding your website link to these sites, you improve your link building.
Also, if it just so happens that users click on the link and come across your website, then kudos.

4. Link Baiting
Link baiting is a great way to promote your site, gain traffic and increase your SEO rank. Link baiting is a difficult thing to do, but not impossible. You have to produce some really good content that is unique and publish it on your website.
The next step is to get other websites to copy the content and link it to your site.
You’ve probably seen this happening with Reddit where other websites pick up interesting questions and answers and post them on their website.

5. Get on Google+ (Google my business)
There is no denying that Google gives special attention to the content on Google+. Ensure that you have a profile that links to your website and you share your blog posts on it.

6. Be on Social Media
Just because you’re on Google+, does not mean you should ignore other social media platforms. Get on the other platforms that are relevant to you – Facebook, Twitter, and LinkedIn. Create profiles, be active and share posts. Social media signals play a vital role in a search engine assigning your brand a SEO rank.

7. Social Bookmarking
There is a wide range of social bookmarking sites like StumbleUpon, Medium, Digg and Delicious. You can submit your content to them. These sites have a good SEO rank, and for your content and source link to appear on them would bode well for your own SEO rank. You should be extremely careful when selecting tags during submission. The right tags will grant you access to the right audience and increase your search engine traffic.

8. Be on Review Sites
If your business is a B2C, then you have to have a presence on review sites like Yelp and UrbanSpoon. Ensure you curate the ratings on the site. Get in touch with customers who have given you a bad rating and try to solve the problem. Thank the ones who write a positive review.
Positive reviews and ratings will have a positive impact on your website’s SEO.

9. Interact with Users
Whether it is social media or your blogging platform, ensure that you are interacting with your users online. Don’t ignore comments or messages. It’s a great way to make a personal connection with users and it increases your brand’s online presence.

10. Get on the Local Directories
If your business is focused in a particular city or province, it would be advantageous to get listed on local directories. Local directories are utilized more because they give users information directly related to the location they live in.
If you’re in Edmonton, ensure that your website is listed on:
Edmonton Journal
Edmonton Business
Downtown Business Directory

B2B Connect Edmonton
These 10 points will help you get started with your off page SEO tactics. Many of them require time and effort, so ensure you give it to them, or else, they’ll surely fail.


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