As a marketer, email may be taking up all of your time trying to perfect, but it’s vital to the success of your marketing campaign that you place just as much time into your email marketing strategy.
Email marketing has been about for many years now, and although marketers may be used to what they’re doing, the processes, techniques and the requirements from users have changed quite dramatically, more so in recent years.
It’s estimated that over a trillion emails are sent to user’s inboxes every single day. In fact, statistics show that that figure is closer to 2.4 million emails every single second. That’s a tonne of emails, and many of us feel a feeling of despair if we have any chance of trying to make our emails stand out from the crowd.
“There’s a special knack to creating emails that work. You need to get the right balance of written content and visuals while giving users the information that they’re looking for. A well-crafted email is all the bait you need when fishing for leads. This is why you need to spend as much time on your emails as your other marketing techniques,” says email marketing expert at Bestbritishessays.com.
‘Wait, did you just say as much time in emails as social media?’ I hear you say. Well, in theory, yes, you should if you want it to be effective.
But unlike social media, there is a tonne of tools and resources out there that can help you master the art of email marketing, helping you to create the perfect email that will generate leads and create sales.
Today, we’ll explore the top ten that can help you change the way you work, streamline your process and make the biggest impact possible.
Creating the copy for your emails is by far one of the most difficult tasks that marketers face. You could spend hours crafting your sentences, using the right words and making sure everything makes sense, only to read it through the next day to realize you don’t like it and have to start again.
This is both time-consuming and painstaking and, as a marketer, we both know that you have plenty of other tasks you could be getting on with. This is why academic writing services are adapting their services.
Originally designed to help students with their assignment tasks, many writing services are turning their focus towards businesses. They’re starting to use their professional writers to create emails, blog posts, and articles all on behalf of companies, helping them to save time and money while still guaranteeing a high-quality product.
There are plenty of these services to choose from; it’s all about finding the right one for you.
One of the biggest challenges that email marketers face is actually obtaining their subscribers in the first place. You need to find people that are interested in your products or services and could be potential leads. AWeber is a comprehensive tool that works alongside you to make sure that this is as easy as possible.
The tool integrates itself effortlessly with platforms such as Facebook, WordPress, and even PayPal so you can start building your email lists off strong. What set AWeber apart from the rest is the ability to create advanced subscribers.
This means you’ll be able to use up to 25 unique forms and fields so you can place your subscribers into dedicated lists. You could organize these however you want, whether it’s age, gender, location, position in the sales funnel; whatever you want.
There’s also a tonne of included email templates and hundreds of stock photos, making your email campaign easy, effective and manageable. There are even two dedicated apps that can help you monitor your stats or add subscribers to your lists while you’re out and about!
As mentioned in the point above, academic writing services are a great way have your email marketing content created on your behalf while still guaranteeing quality and your business image. However, there are hundreds of academic writing services to choose from, so how do you know which one is best for you?
This is where Best Australian Writers comes in. Using this service, you can easily sort through and find which writing service offers the best service, the best quality, and the best customer support, all for the most affordable price.
You can read through hundreds of reviews from dedicated writers to find exactly which service works for you and your budget. Despite the name, the website reviews writing service websites from all over the world, allowing you to find the exact one to suit your needs.
FreshMail gives you everything you need to monitor, track, analysis and perfects your email marketing strategy. The platform includes all the tools you could ever need to manage any kind of email marketing campaign as well as the tools to make it as effective as possible.
Some of the key features include A/B Testing facilities, scheduled emails, highly optimised email content, autoresponders and more, all from either a URL or API based model. This gives you a fully customizable experience that’s free to sign up to for your first 2,000 emails and up to 500 subscribers.
Included, there’s even a built-in email designer which has been made to be incredibly easy to use using the simple drag and drop functions, all based on some gorgeous templates that will really help your emails to stand out from the rest of the inbox.
Marketing itself as an all-in-one email marketing platform, GetResponse is designed to give you the easiest and most fluid experience when it comes to managing and optimising your email marketing campaign.
Using the platform, you’ll be able to use some of the most beautiful templates to create some truly stunning emails that your subscribers won’t be able to resist.
There’s even a complete stock image database with over 1,000 stock images waiting for you to use. Alternatively, you can start from scratch and create your own!
One of the leading features that make GetResponse so versatile is its unique ability to show you exactly what your emails will look like from a mobile device without having to spend ages sending your emails to multiple devices to see if they work.
However, the features don’t just stop there. Using this tool, you’ll also be able to create and live stream Webinars, create compelling and lead-converting landing pages and automate a tonne of processes in your all your marketing campaigns.
When you’re creating and writing the content for your emails, it’s vital that you spend a serious amount of time in making sure that that content is absolutely perfect before you hit send.
Let’s imagine you were reading through an email from a big company, such as Nike or a huge global brand. If you were reading that email and it was full of spelling mistakes, typos, punctuation errors and grammatical errors, you’d instantly dismiss the email and send it to the trash.
This is exactly what will happen if you don’t proofread your email content over a couple of times. Likewise, you’ll need to read through your emails to ensure that you’re communicating the right message in every email. You don’t want your subscribers to feel this way about your emails.
However, as we all know, this is extremely time-consuming, yet if rushed, the chances are that you’ll miss some of the errors. Instead, you can outsource this task to some of the academic writing services that we mentioned above.
Using this site, you can read through reviews of hundreds of academic writing services to see which proofreading and editing service is right for you, giving you the best service for a price that fits your budget.
Sendloop is one of those tools that strips everything down to its raw core and makes managing your email marketing simple, affordable, giving you everything you need to operate effectively without having to worry about complication interfaces and dashboards.
Using the tool, you’ll be able to carry out all the tasks that you’d expect, including email marketing creation tools, such as templates and drag-and-drop creation tools. There’s also a vast collection of repeating campaign options, a tonne of lead generation tools and all the extras you can think of, including scheduling.
However, the tool doesn’t just stop there. There’s also a full range of testing capabilities and facilities to use to ensure that your emails make the right impact that your company is trying to achieve.
Once you’re happy and you’ve clicked ‘Send’, you’ll also be able to use Sendloop to monitor your conversion rates and track the performance of your emails, allowing you to optimise your campaign, so it gives your business the maximise amount of opportunities.
Just to make things even sweeter, there’s also a tonne of email automation tools and even email gateway options to configure!
As we already know, it’s vital that our emails stand out from the crowd. Whether it’s your name and subject line in the inbox to the actual content inside, every aspect of your emails needs to be perfectly crafted for maximum effectiveness.
This is where Campaign Monitor comes in. However, instead of using templates, Campaign Monitor takes things one step further by giving you the ability actually to code your own emails. You can start from scratch or use an existing template, but you’ll have the ability to log into the backend to tweak your emails to be exactly how you want them.
Once your custom template has been created, you’ll then be able to use the traditional drag and drop methods to personalize your emails, so they’re absolutely perfect for sending. If you happen to be a design company, you can even white-label your templates and re-sell them to your customers!
Campaign Monitor is one of the biggest software packages when it comes to email marketing and is used by some of the leading companies and global businesses, such as the Huffington Post, RipCurl, UNICEF and more.
If you were to combine most of the best features from the software applications mentioned above, what you’d be left with would be Benchmark Email. This program makes this incredibly easy and provides with two simple yet powerful functions.
Firstly, you’ll be able to create incredibly beautiful and engaging emails using the simple yet effective drag-and-drop creator that has a full range of templates for you to explore. You can edit all the text and content settings and tweak your emails to be exactly how you want them.
The second and most important feature is the ability to test your emails to ensure they look amazing on all devices, whether your subscribers are using mobile or desktop devices. You can implement all sorts of multimedia into your emails, including images and videos. You can even store this media with the software so you can use it again if you need to.
This app prides itself on being multi-lingual, which makes it perfect for teams that are working with remote workers who are based in other countries. All in all, this makes it easy to create engaging and captivate emails that can turn your email marketing campaign into a success!
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.