➡️ Using existing content how can you get likes, engagement, clicks & traffic

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Today’s Episode: ➡️  Using existing content and gaining likes, engagement, clinks, traffic

 

Season # 2 

Ep 167 of  Business Growth School for service providers

Welcome to daily 5-minute Business Growth lessons for service providers. Are you a Dentist, Realtor, Lawyer, Accountant, Plumber, Consultant or Contractor….If you provide services locally than this podcast is for you. Here we share strategies, tricks, techniques on how to generate leads, grow your revenue and sales.

Join us every day for 5 minutes and take away strategies which you can apply in your business.


 


 

 

 

Last Episode # 166 👩‍💻 👨‍💼 How can you get anyone’s email address?

 

Re-purposing content or using same content and gaining likes, engagement, clicks, traffic etc….what does it mean?

Here is an example

Create content for email list > Repurpose resonant talking point from email into unique, shorter blog post (or vice versa) > Buffer different talking points for Twitter > Repurpose again for Medium.com (if applicable) > Repurpose once again for Instagram update (where I visually convey the idea).

 

And similarly, what we do for Business Growth School Podcast:

Publish podcast > Repurpose resonant talking point and create email for list > Repurpose into shorter, unique post for Medium.com and embed/link back to original podcast episode > Buffer for Twitter > Instagram.

 

 

Examples of successful content repurpose campaigns:

Eugene Cheng earned over 100,000 subscribers on Slideshare by repurposing his blogs into slideshows

Benjamin Hardy was able to earn over 20,000 subscribers from Medium in less then 6 months.

This is the foundation of an effective content workflow and it is very important. It is the glue to help you leverage the content you create and amplify reach and value without reinventing the wheel each time you hit publish.

Here is a process to follow: 
1: Create a blog post
2: From that post create a PDF (downloadable)
3: Create a slide deck and share it on Slideshare
4: Create that slideshow into an infographic
5: Turn that infographic into a video graphic
6: Turn your post into a video
7: Turn your post into a podcast
8: Turn your post into bite size social media updates
9: Turn your post into Facebook Live
10: Turn your post into a webinar or a live event
11: Publish that post on medium and other blogging platforms

Repurposing content is a powerful marketing technique you can use to:

Multiply the reach of successful content
Give a second chance to content that didn’t perform great
Engage readers with the content formats they enjoy the most

 


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Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing – Canada’s fastest growing search marketing agency. RBM clients include Fortune 500’s and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company’s customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they’re most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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