Your dental website is your real estate on the web. You can make your audience aware of the various services you have to offer and garner new customers. If you are not blogging, then you are losing a vital opportunity to grow your business.
There are three core ways that blogging can help you grow your business.
Offer unique information: Your audience is searching for unique information across the web. From solving toothaches to stopping a bleeding gum, they are looking for solutions to their dental problems.
SEO: The only thing that search engines love better than fresh content is content that answers the search queries of their users.
Become a resource center: You want visitors to come back to your site and a great way is to have a blog that offers new information.
So, how can you leverage blogs to reach out to new dental patients?
Write Relevant Content
Your visitors are not looking for a diary on how you turned from a starry-eyed teenager to a tooth-drilling dentist. What they want is information that will help them in their daily lives. To do that, you need to first understand what your audience is searching for. The Keyword Planner tool will point you in the right direction.
The Keyword Planner will give you in-depth ideas on the search queries of your audience. You not only craft blogs around these search queries, but also ensure that blogs have good keyword optimization.
Get Personal and be Unique
While, your blog posts are focused on answering the queries of your dental audience, it is critical that you pepper your blogs with your personal and unique information. For example, if the blog is about bleeding gums, you can write about your personal experience in dealing with patients who have had bleeding gums. This is the perfect way to make your blogs relatable to your audience.
Additionally, the internet is filled with raw data on various problems; providing instances, stories and examples of patients with similar problems are something that only you can do.
Post With Consistency
If you want to rise up the search engine ranking as quickly as possible, you need to post regularly and we recommend at least once per week, while an ideal number would be 4 posts a week.
The more you post quality content, the more search engines are forced to take note of your content.
The more your blog posts are present on the web, the better link building you do.
Social Media: The first and foremost place to share your blog posts are through your social media profiles.
Email: Ideally, you should be building an email database. When you publish a new post, send across an email to inform those who have registered for it.
Get Cited: If your blog posts are excellent, don’t be surprised if other medical sites or readers cite the content.
When a person shares your content, they are lending credibility to it, whether the medium is social media, email or websites. This credibility lending is noticed by search engines and gives a boost to your SEO rank.
Offering unique and relevant information to your audience is one part, the second is – how do you get them to convert and give your dental business a call?
A key aspect to understand is that the readers of the blog post are probably facing a similar problem, and that’s why they are reading it. For example, readers of a post on bleeding gums are probably troubled with that problem themselves or want to help someone else out.
Call to Action: At the end of your blog post, have a simple call to action such as “book an appointment” button. Your readers are more interested in information, hence, don’t be aggressive in your call to action.
Keep them Coming Back: Ask them to register to get regular updates for your blogs. If you provide interesting and unique information, your audience will want to register. This way, you can run a drip email campaign and convert them.
Direct them to a Service Page: You want them to enter the sales funnel on your site. To do so, you should direct them to a service page on your website.
Blogging is a powerful way to reach out to your audience and get them to convert. Use it to your advantage. Most competitors set up websites, but truly fail to have interesting and helpful content on it. By building a blog, your clinic becomes more than a service, you greatly enhance your online presence and increase your conversions.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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