When you are trying to increase the returns from your internet marketing strategy, using keywords throughout your content and links could be a useful way to boost your search engine rankings. Searching algorithms are programmed along several parameters to run through the various websites available on the internet to pick the most relevant results to the user’s search words and to rank them in order of, what it deems as most useful. Here are some ways to bring in more traffic to your site without compromising on quality or spamming the users.
1. Optimize your Meta Tag
During the organic SEO searching process, the most obvious keywords that the search engine looks for is most often located in the Meta Tag section located at the head of every page’s html code. You can add the relevant keywords in the Meta Keywords tag (<meta name = “keywords” content = “”>) in the order of the largest phrase to the smallest, with the initial letter of each keyword put in capitals. These same keywords should also be put in the Title and Meta Description (<meta name = “description” content = “”>) of the page sparsely but strategically as this summarizes what the page is about, and will add to the relevance of your theme.
2. Keyword density
Search engines will generally sift through the first 200 or so words of your article or page to understand if what you have on offer is relevant to the search. Therefore it is probably a good move to ensure that the keywords are placed appropriately near the top of the page and proportionally throughout the text. You can use the Keyword Density Analyzer within your SEO Toolset to check for an even distribution of keywords throughout the page.
3. Headings and Links
Another way to improve search engine ranking is by using the keywords in headings and anchor text (links). Include a number of headings in your content and use them to describe the subject matter that follows. Not only does it emphasize the importance of those particular words to the theme of your page, but they also give priority to these keywords in terms of their relevance. Using keywords in the link text allows the user to link to relevant information on or outside your site, thus improving the backlink traffic you receive. You can also include the keywords in the image alt attributes in appropriate lengths to reinforce their relevance to theme.
4. Long tail Keywords
Google is looking to give better answers to a users’ query and they are relying more and more on long-tail keywords to get a better idea of what the content is about. So slowly, start using long tail keywords.
However, in an attempt to incorporate keywords into your page, be careful not to overuse them as this might prove detrimental to your search engine ranking. Keyword stuffing is usually an indicator of spamming and is usually frowned upon by those programming search engine algorithms. This might lead to your website or page receiving low rankings or even being penalized.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.