Many local businesses are looking for ways to generate leads cheaper using adwords and google ppc campaigns. Adwords campaign can be a great way to generate new leads for local businesses if done right or else you will end up wasting alot of money and will see no ROI.
Google’s new research shows an average click-to-call conversation length of six minutes, suggesting the option can lead to decent level of engagement. 72% of click-to-call conversations lasted longer then 30 seconds.
Usually PPC campaigns are setup to take people to landing pages or website. But problem is landing pages or website convert 3% on average. It takes time and energy to write a good copy, design a good page, make sure its responsive etc.
This technique bypasses your landing page and gets customer to call you on your business directly. They are ready to buy, they need help and you are right there on the phone to help them.
If your customers like to talk to you on the phone than your local business will do really well. Local businesses like lawyers, accountants, plumbers, dentists etc. can all leverage this feature of adwords.
Click to call rate is higher than click to ad rate. More people will call if given the option as they want direct access to you.
In local service providers industries this is a must, I will highly recommend it to you and you will see the results.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.