Why Your Service Based Business Should Be Podcasting

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Research conducted by renowned and credible research firm: Edison Research in March 2017 by the name of The Infinite Dial.

Why you should be podcasting:

The year-over-year growth rates for podcast listening have been remarkably consistent, with 10 to 20% increases each year.

 

Why you should podcast

 

 

customers

 

Time spent listening to online radio surges to an all-time high of 14:39 per week

85 percent of listeners hear all or most of a podcast episode

 

Podcasts are a really powerful way to connect!

Podcasts can perform so many functions like…

  • They can educate.
  • They can entertain.
  • They can inform.
  • They can inspire.
  • They can garner laughs.
  • They can gather tears.

Most imoprtantly it can help you personally connect with your potential customer. Another amazing thing about podcast is, podcasts don’t need to adhere to radio’s clock, in which content must fit 15 minute increments.  If an episode wants to be 53 minutes, by all means let it!

 

 

Tools for Podcasting:

Script-writing and collaboration: WriterDuet

Call recording: Google Voice

Recording and editing: Audacity and GarageBand

Music and sound effects: Freesound, Free Music Archive

Transcribing: Express Scribe Free

Analytics and stats: Blubrry

Podcast cover art:

  • iTunes Podcast- 1400×1400 at 300 dpi
  • iPhone Display – 160 dpi
  • iPhone App Image requirement – 512×512 pixels at 160 dpi
  • iPad Display – 132 dpi

 

Example: our own podcast which now gets over 15k downloads per month and here is the proof:

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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