Email marketing is one of the most powerful tools at your disposal. Studies have shown that the public often considers offers and deals on the email platform and have a high chance of converting. If you wish to conduct an email campaign that attracts new customers, you need to first be able to have a large repository of email addresses. While one way would be to buy these email addresses, a better and more effective way would be to get email addresses from users who are actually interested in your medical services.
Growing your email list for your medical business is tricky, but it can be done. The key here is to employ several methods to grow the email list for your medical business.
Have a Weekly Newsletter
A newsletter is essentially an email that has a set of interesting information. This information can be written by you, or you can refer your subscribers to information written by others. You must craft your newsletter such that it interests your readers. The newsletter can contain information on usual home remedies or offer updates on the latest news in the medical industry. The aim is to make people interested in what you have to offer.
Offer Blog Updates
If you run a blog, then you have the advantage of offering users to subscribe for weekly updates. By blogging regularly, you build your website into a resource center for users to come and find interesting information. Similar to the newsletter, you offer information on common medical ailments and latest updates in the medical industry that would interest your readers.
As your blog grows, make sure you ask users to subscribe to it, so they can keep up with your latest post.
Run an Advertisement
If you have money to spare, you can run an advertising campaign. For your advertising campaign to be successful, you must have a landing page. At the core of it, a landing page is a page which users land on. However, unlike a service page or any other page on your medical website, a landing page is designed in a manner to ensure maximum conversion.
In this case, your landing page’s sole purpose is to get users to share their email addresses with you.
The above is an example of a landing page. The page has two call to actions. “Meet your Physicians” and “Book Your Appointment Today”.
On your landing page, you offer the necessary reward in return for their email addresses. The reward can be access to your newsletter, blog updates or the various other elements mentioned in this post.
Social Media Platforms
Social media is a very powerful tool for you to get users to share their email addresses. However, social media has a longer conversion funnel than most platforms.
On social media platforms, your brand should become synonymous with a medical brand that offers helpful information to others.
Ask People to Subscribe to your Email Address:
As your followers grow, you can occasionally ask your followers to subscribe to your email to learn more.
Use the Social Media Call to Action Button:
Facebook allows you to have a call to action button on your medical profile page. You can modify this button to encourage your followers to share their email addresses with you.
Give out a Freebie
Take a leaf out of James Altucher’s strategy. In 2015, he offered to give away 30 books written by his favorite authors. He would do this for free; all a person had to do was share their email address with him.
People love freebies. You just have to pick the right offering and ensure that people are made aware of it.
What can you give away? From free consultations to children’s books on healthy eating to immunizations, there is a lot you can offer. The second step is to make people aware of the offer. Social media is a really effective way to do so. If you don’t have a sufficient number of people following your medical pages, consider sponsoring a post to make people aware.
Get a Little Aggressive on your Site
A tactic commonly underutilized is making your medical site aggressively pursue users to sign up and share their email addresses. On all of your web pages, except your contact page, you set up a pop-up form that strongly encourages users to register for your newsletter.
Most often users need a push to convert and give their email addresses. Of course, you run the risk of annoying them, however, you can off-set them with a humorous message along with your subscription form. For example:
Sign up for your blog and live better and healthier
Still haven’t signed up for our blog? Well, you better if you want to live longer.
Not signing up? Well then, sorry to trouble you, we got your coffin ready.
If you want an example of aggressively pursuing conversion done right – look no further than Neil Patel’s website.
Every webpage of his site has several call to actions that strongly encourages users to convert.
Finally, the only path to success, the only way to grow the email list for your medical business is to have constant tests. A/B testing is the best way to conduct tests. It allows you to conduct two call to actions and assess which one is better. Testing is the only way for you to discover which method works best for your audience.
Running your own medical business is a tough endeavor, however, if you don’t expand time and effort on marketing, it will fail to grow. Building your repository of emails can open your business to converting and building a strong relation with customers that sees them coming back for your medical services.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.
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