Email marketing forms an integral part of acquiring and enhancing patient relations. With email marketing, you not only generate leads but also convert them into patients. For this purpose, you need to nurture your prospects by sending emails on a regular basis. However, when you carry out medical email marketing, it is not possible for an individual to send multiple customized emails. The whole campaign can be tedious and time-consuming. This is where you can make use of email marketing tools to help you ease the process of email marketing campaign. Here are some of the best email marketing tools that you can use for your medical business.
MailChimp is one of the easiest tools for email marketing. The analytics dashboard is helpful to monitor the performance of your email campaign. This tool offers paid plans as an email service provider but also has a free service that contains some useful features. The subject line researcher is one, that allows you to choose different words and phrases in order to help you come up with a better subject line. Also, you can plug in keyword phrases that you want for a subject line and check how well they perform for other users. Moreover, the campaign builder feature makes building new campaigns relatively easy for new users. It has a large variety of integrations and you can connect MailChimp to LeadPages, Instapage, WordPress, Hubspot, Facebook, Unbounce and many other platforms. You can also import and export your email list effortlessly.
While MailChimp has many useful features, it is expensive when you need to upgrade it. So if you are just beginning with a few hundreds of clients for your email campaign, then MailChimp is the ideal tool for you.
GetResponse is a low budget email marketing tool. Their plans are priced depending on the number of clients your emails are sent to with no limit on how many emails you send each month. So if you have a fixed number of clients for your medical business, then this is a useful tool for you. You can constantly keep your clients updated by sending multiple emails without any extra cost. Moreover, it has an ample number of mobile-optimized templates for you to choose from along with the analytics dashboard and a huge image library as well. This enables medical professionals to create professional looking newsletters. Even if you want to increase your contact list, the prices are still affordable without compromising on any features.
A notable feature of GetResponse is the A/B testing for advanced users. With this feature, you can split test your medical content, subject line, the time of day and even the sender name. GetResponse’s Application Program Interface (API) is almost error free and you can carry out a lot of custom integration with this API. Some additional features of GetResponse include TimeTravel, single opt-ins, mobile inbox preview, and excellent deliverability rates to name a few.
Constant Contact has simple templates and easy contact importing features. It provides a free trial, so you can check whether this email tool is beneficial for your medical business. The free trial gives a feeling of Constant Contact’s interface and features. Constant Contact has some unique features such as if you are a first time user they offer every customer a marketing coach to help in answering questions or solving any problems. It also provides feedback forms, event registration tools, and surveys assistance to its customers. So, if you want to avail these benefits, then Constant Contact is recommended for you. You can use feedbacks forms or surveys to know more about what health problems are prevalent among your customers and thus, you can send them content that is more relevant to their problems.
ActiveCampaign is easy to use and has almost all the essential features necessary to carry out email marketing campaigns. Additionally, it is available at affordable rates for users starting at $9 per month. ActiveCampaign has its own CRM system for managing leads and nurturing your leads into customers. It’s like your entire email marketing campaign is taken care by ActiveCampaign’s CRM system. With ActiveCampaign, you can create marketing automation sequences with ease. That is, your emails are automatically generated when your client performs the desired action. For example, you are a nutrition clinic and you send out emails that talk about foods that reduce weight. At the end of the email, you provide a link to fix an appointment for consultancy. Now as soon as the client clicks on the link, he may be directed to your medical website to register for the same. Simultaneously, through marketing automation sequence, the client will receive an email that will confirm his appointment or it made provide more information on reducing weight.
You can create automation sequences on your own as shown in the figure below. This includes specifying how many days later you want emails to be sent and also mention the conditions for the same.
Moreover, this feature allows you to identify which client has opened your email, replied to you and which pages he has visited on your medical website. It enables you to customize your emails based on the behavior of your potential client. For example, if a client is more likely to open your email late in the night, then you can schedule emails to be sent at that time. This way your email will be available on top of your client’s inbox, thus preventing it from sinking at the bottom on account of other emails.
Infusionsoft is more than just an email marketing tool. It is a full marketing animation tool where email marketing is just one of the many tools offered. It is an expensive tool starting from $199 per month along with other additional costs for a kick-starter package. However, it is useful to generate quality leads for your medical business. This tool is a full-fledged CRM system that includes marketing automation and ecommerce tools as well. So you can automate your marketing efforts by customizing emails based on client’s behavior. For example, if you sell medical products online and your customer adds a product to the shopping cart but leaves without checking out – then an automated email is sent to client compelling him to complete the checkout procedure. Similarly, you can create a long-lasting relationship with your clients by sending them emails on their birthdays or providing them loyalty points or discounts for repetitive purchases. Therefore, if you want to prevent your clients from switching to other medical professionals, then you should not ignore Infusionsoft. However, it is relatively expensive and makes sense to use if you are running your medical business successfully for quite a few years.
AWeber is another cost effective email marketing tools that includes all the essential features. The reporting system helps you gain some insights on what will work for you and what won’t. Thus, this enables to create emails that are more effective in getting you potential leads. Another useful feature is split testing. With split testing, you can send multiple variations of your campaign based on your customer segmentation. This way you can compare and improve your engagement rates. Furthermore, auto response, RSS to email and third party integration are other features that you get.
With AWeber, you can integrate your website’s shopping cart tools and thus, it allows you to add new customers each time they make a purchase on your medical website. In fact, you can even visit AWeber Labs to build your own apps that make your marketing efforts more effective and save time. As a result, you can optimize your email marketing strategies better with such flexibility and customer information available to you.
iContact comes with HTML coding options and marketing templates. It is a great tool if you want to use social media to leverage your email marketing campaign. This is because you can integrate your social media platforms with iContact and thus, use it to grow your practice quickly on different social media platforms. If you have a list of contacts, then iContact helps you by adding a sign-up form to your website so that you convert visitors to subscribers. In case you already have a list of subscribers, then you can import them into your iContact subscriber list. Furthermore, you can create aliases and send emails as per specific filters to define your target.
These are some of the email marketing tools to help you get more clients. There are multiple other email marketing tools such as Benchmark, Campaigner, VerticalResponse, SendinBlue, Convert Kit and others. If you are not sure which tool you should use, you can try the free version or find out what tools your competitors use. You can also check newsletters or emails that you receive and study it to get a better understanding on which email marketing tools would work for you. However, if you want to run an email campaign immediately, then it is recommended that you take the help of a professional firm that provides email marketing services.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.