Plugins are essentially an extension of your WordPress website for your law firm. With the help of plugins, you can change, enhance, add and remove certain functionalities on your firm’s website. However, when you add or remove plugins, you need to ensure that it does not affect your website’s SEO. Therefore, we have come up with these 8 WordPress plugins for your law firm website that will help you make modifications on your website as well as gain you a good rank on SERPs.
WordPress SEO is the most useful search engine optimization plugin you can use to improve the SEO for your law website. Through WordPress SEO, you can easily optimize your WordPress with just one plugin. It helps you to optimize your content for keywords, optimize your URL and other links on your website, and also generate a sitemap in order to assist search engines to navigate your law website. Moreover, it offers real-time content analysis functionality and other features to streamline your website. This plugin is available for free, however, there is an additional cost incurred for consulting and offering SEO audit. For this, they offer a premium Yoast SEO plugin.
Google XML Sitemaps is good to let search engines discover your legal website so that they can easily index your legal content. The content can be anything on service pages such as divorce, child support, and property division to name a few. Similarly, content can include your blog posts you’ve written for legal services that you provide. It is important that the content is indexed by search engines as it helps your legal website to get a high rank on SERPs. Google XML Sitemaps, generates a properly formatted sitemaps.xml file that will be published on your legal website as a reference. It also allows you to use this link when you submit your sitemap to Google search engine through its webmasters tools. Therefore, whenever there’s an update on your website, the XML sitemap will also get updated thus, keeping the website indexed accordingly. Moreover, it is a free SEO plugin through which you can optimize your website for a high rank without you to require updating your sitemap regularly.
With LinkPatrol WordPress plugin you can control all links on your legal website. It also helps you to monitor external links. Moreover, you can identify which links are giving away link juice as well. That is, the power or equity passed to a website through internal and external links. The power is interpreted as a vote of recommendation towards your legal website. This means that it is a key factor in determining your website’s search ranking.
LinkPatrol is a premium WordPress plugin and less resource intensive than other free plugins that have similar functions. As a result, it provides a quicker and a more efficient way to clean up any spammed links, anchor text and link juice problems with a super fast user interface.
If your legal website has broken links, it can affect your website’s SEO. Hence, it is important that you check if there are any broken links on your website and fix them. Broken links are those links that are like a dead end for search engine spiders. As a result, it becomes critical to fix this problem. For this purpose, you can use Broken Link Checker which is a free WordPress plugin. Broken Link Checker identifies any broken links on your website. However, it is possible that the plugin can slow down your server or even freeze your hosting for some time. Hence, it is recommended that you run Broken Link Checker plugin when there’s low traffic on the website.
When you add an external link, you give away some of your legal website’s authority to that particular link. To avoid this situation, you need to add a NoFollow attribute to that external link. Rel NoFollow Checkbox allows you to make all external links NoFollow in WordPress. In fact, this plugin adds a checkbox in the insert link popup of WordPress post editor. This way you can open links in a new tab when the popup pops up. So when you add an external link, you can easily make it NoFollow by checking a box.
The ALT attribute has a significant impact in on-page SEO. So if you are using images on your legal website, then you need to add this WordPress SEO plugin. The ALT attribute describes the images to search engines and hence, it is important to add it in your images. For example, if your law blog talks about “Property Dispute” and you add an image to the blog featuring a land with multiple fragments. Now, it is easy for humans to understand what the image is about but not for search engines. Hence, you need to provide some description to your image. In this case, you can add a description that says “land dispute” which makes it easier for search engines to know what the image is about.
This plugin automatically adds ALT and title attributes to all your blog images as per your option. So it is a useful tool if your image does not have ALT or title attributes.
With WP Social Pro SEO plugin, you can boost your legal website’s rank on SERPs. This plugin can create a Facebook open graph, Google rich snippets, and Twitter card to your legal website. As a result, it will boost your content to search engines. Furthermore, it has all the type of Google supported micro-data, so it is one of the best WordPress SEO plugins that you can use. It adds proper meta tags to the existing content without you requiring to manually setting it. Moreover, you can work with multiple other SEO plugins simultaneously. This means that you can have different SEO plugins without affecting the functionality of WP Social Pro SEO plugin. Therefore, if you want to avail these benefits of this plugin, then get the plugin installed in your law firm website as soon as possible.
Squirrly SEO is the only plugin that allows you to optimize your content and also measure its success. This means it is useful not just for search engines but also for you to measure the effectiveness of this plugin on your legal website. Squirrly SEO gives SEO advice when you start with your content. This way you can make changes or modification to your law content while developing the content itself. Moreover, it also provides suggestions regarding keywords that your clients are searching for. So this plugins helps you customize your content as per your target audience. Lastly, it gives keywords analysis algorithms that help you to fix any content so that it can be optimized as per the search engine requisites.
These are some of the best WordPress plugins for your legal website that will boost your ranking on search engines. If you want to take your legal website to the next level, then ensure you make use of these powerful WordPress plugins for your legal website. Apart from acquiring more clients and improving your ranking, it will also help you to enhance your legal firm’s image. This is because websites that are ranked higher and with increased traffic are perceived to provide good quality and credible services. And credibility indeed plays a critical role for any law firm as people cannot risk legal issues. If you are unsure where to begin, carry out an SEO audit for your legal website or contact a professional SEO firm who will take care of your SEO efforts and ensure you get your desired results.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.