Optimizing your law firm website as per the search engine algorithm is a continuous process. Search engines regularly updates their algorithm to improve its search experience and hence, it is critical that you are aware of them in order to optimize your website accordingly. In case you are not keeping up with the latest changes in SEO, then there are multiple SEO tools that enable you to enhance your website’s SEO process. With these tools, you can create the best SEO for law firms. So if you want to increase traffic to your website and get a good rank on SERPs, then check these 7 SEO tools mentioned below:
1. Google Tools
Being the most dominating search engine globally, Google offers some very useful tools. Some of the most effective tools include Google Analytics, Google Page Speed Insights, and Google Search Console. Let’s take a look at them separately.
If you have not enabled Google Analytics for your legal website, then do not delay any further. This tool gives very valuable SEO data which helps you understand your traffic and how visitors engage with your site. It provides you with accurate and real-time data as well. The data is segmented into multiple classifications such as the audience’s demographics, the acquisition of visitors through AdWords or Social Media, and the flow of traffic from one page to another to name a few. The data obtained through Google Analytics helps you to gain some useful insights and accordingly you can make changes to your legal website.
For example, if you notice high traffic to your law blog pages, which suddenly disappears, then this could be due to poor blog content, broken links or navigation problems. So if it is because of poor blog content, then you need to make changes to your blog posts. Similarly, you need to fix the other errors so that your website traffic is not affected. With Google Analytics, it helps you to identify what is wrong on your website and hence, you can make corrections accordingly.
This tool analyzes webpages and generates tailored suggestions to makes your pages load quickly. There are multiple ways to make your website super fast such as evaluating your plugins, understanding HTTP requests, cutting on external scripts and others. Moreover, Google Page Speed Insights will give a report on how your legal website looks on different user interfaces such as desktop and mobile devices. Thus, it allows you to get a perfect starting point for on-page optimizations.
Google Search Console is a part of Google Webmaster Tools and is available for free. It provides information about how your legal website will appear on search results. Also, it assists you to influence different appearance elements. If there are crawling errors, HTML improvements or security issues, it will give you a report for the same. Therefore, it a must-use tool if you want to enhance your website’s SEO performance.
Like Google, Bing too has its webmaster tool that looks into your website and provides instant information about what it appears to Bing’s search spiders. When you sign-up with Bing Webmaster Tool, it will provide notifications about any problems on your website. The problems include security issues such as bugs in your website’s code, indexing errors, and others. About 30% of internet’s search traffic is powered by Bing and so you cannot afford to neglect this traffic. Therefore, apart from using Google Webmaster Tools, it is recommended that you follow Bing’s Webmaster Tool to enhance your website’s performance on multiple search engines.
Keyword Tool.io is available for free and it helps you to get multiple keyword ideas. One critical feature of this tool is it takes Google, Bing, YouTube, Amazon and the App Store keywords into consideration and gives you the results. As a result, you can make use of most frequently used keywords across multiple search engine platforms and include them in your law content. Moreover, this tool is beneficial especially for long-tail keywords that are less likely to feature in Google Keyword Planner due to low search volume. Accordingly, you can make use of such keywords to target more clients that use these specific keywords in their search queries. In order to get keyword ideas, enter a base keyword and it will offer more than 500 suggestions for your related search phrase.
The Screaming Frog SEO Spider is designed for SEO experts. This program crawls the website and examines all the URLs for common SEO problems. It is useful for large websites as it spots any problem in less time which otherwise would take hours or days to evaluate manually. This tool provides critical data for every URL on your legal website. However, you can only scan 500 URLs per website and it does not give you full access to configuration options and source code features with the free version. Thus, it makes sense to use this tool if you have a large legal site in order to detect SEO issues quickly.
It is difficult to determine on which search queries you legal website will appear for. For this purpose, all you need to do it use this SERPs Rank Checker. It will not only locate your exact site ranking for different keywords but also customize a search for more specific details. You may also consider conducting searches from multiple locations. Lastly, this tool also allows you track results based on desktop or mobile searches.
For your legal business, it is important that you target local clients as well. If clients need legal help that concern the local rules of the land, then they are more likely to consult a local legal consultant. Hence, it is important that you use this local listing analysis tool where you need to enter your firm’s name and the zip code. The tool will search for a variety of common local listing and review websites before providing the information of where you stand.
Moz has multiple other SEO tools that you can choose from. They are user-friendly marketing tools that include Open Site Explorer (backlink analysis tool), SERP Overlay, and others. These tools are available for free and you can use them to enhance SEO efforts for your website. You can consider the Moz Pro subscription that serves as all in one tool for getting your legal website ranked higher.
This is an easy-to-use tool that helps identify SEO errors on your legal site. You need to just enter your URL and you will get instant automated SEO audit of your website. Basically, there are three main parts of Found’s SEO Audit Tool that include the following:
Technical issues: Considers factors like domain canonicalization and XML sitemaps
Content issues: Focuses on influential factors such as keyword phrases and meta data.
External link analysis: Evaluates the quantity and the quality of external links.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.