Gone are the days of cold calling prospects to increase sales. Drip marketing campaigns are the future of boosting sales by engaging with the target audience. Sending emails as part of drip campaigns is the most effective method to capture the attention of prospects and increases conversion rates for your business. Some powerful drip email tips are listed below, so use them to boost your accounting sales dramatically.
Create a captivating subject line
Subject lines can make or break your email marketing campaign. Despite having excellent content in the email, it will have a negligible impact on sales if it is not opened by the reader. Crafting an interesting subject line is imperative to make your email marketing campaign a success.
Keep it short
Long subject lines are an instant turn-off and will not tempt the reader into opening your emails. Shorter, direct subject lines are essential for effective marketing for accountants.
Avoid repetitive subject lines
This is one of the most important drip email tips as repetitive subject lines can make your drip emails seem like spam to the reader and will not get opened. To draw reader’s attention, create distinct and interesting subject lines for drip emails which are focused on the target audience.
Lists in emails have the highest opening rates and your subject line should be designed to include lists. Lists capture the attention of your readers and break away from the usual, generic subject lines. lines. Use your creativity to craft subject lines relevant to your service that your target audience will be interested in reading about.
Using these three tips, here are two examples on how your subject lines should look:
5 little-known tax tips that may surprise you
4 reasons your bookkeeping service is not right for you
Write engaging content
The content is the essence of the email and needs to be carefully crafted to appeal to your target audience. The key drip email tips to keep in mind while writing the email content are as follows,
Add value to the reader
The content of your emails must add value to the reader or provide a solution to a problem. Write an email asking if your services would benefit them and it will definitely generate an interest in your services. Here is an example of how to write content for drip emails.
Image Source: blog.hubspot.com
This email is direct, concise and gets straight to the point. It also gives clear information regarding the sender of the email. Marketing for accountants using drip emails should be along the same lines.
Have a clear Call To Action (CTA)
A call to action is crucial in order to boost sales through an email marketing campaign. The above example has a clear call to action which urges the reader to consider the proposal put forth in the email. Another example is having a simple CTA such as “Are you making these 6 cash flow mistakes?” linked to a landing page or article, can drive readers to your website. This can convert an email marketing campaign into a value-added marketing strategy which allows readers to engage with your website and content.
Follow up with consecutive emails
The aim of a drip email marketing campaign is to provide exposure to the sender’s business in the minds of the readers. For a reader to associate with you and retain the memory of your brand name, ensure you follow up with successive emails. Here is a good example of a follow-up email that takes less than 15 seconds to type.
Image Source: Blog.hubspot.com
Notice the subject line and the length of the email above. It is direct and concise and points the reader’s attention to the previous email chain.
Optimize the timing and frequency
Drip emails, like drip irrigation, need to be supplied in an optimally timed sequence and frequency to achieve the maximum conversions. Refrain from overdoing the email marketing by sending too many emails in too little time. This can seem like spam and bother the reader. Do not send drip emails after long latent periods as this can fail to achieve the desired conversion rate. Time is a critical factor with regard to sending emails as your emails need to coincide with the season such as holiday season, current global events that can impact your target audience.
Use automation tools
Sending regular drip emails can turn out to be a tedious task. There is an easier way to achieve a successful email marketing campaign. Automate your drip emails to send at a predetermined time and save your time and manual efforts. The important thing to consider while using automated email marketing tools is to humanize the email so it doesn’t seem automated. Ensure you tweak the email based on current financial situations and upcoming events so it is relevant to the reader at the time of sending. Utilize automation tools such as MailChimp and ConstantContact to fit your budget and marketing requirements.
Drip email is a powerful email medium. Once you have the email of a potential customer, a drip email campaign can open the potential customer to a wide services and information; from discount to offering specialized services. If your first email does not lure the potential customer, there is a chance that your third, fourth, fifth and others can do so. This is why you should craft a drip email campaign for your accountant marketing.
Here are some other articles on Accounting Firm Marketing:
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.