If you’ve carried out SEO for your dental clinic website, then your website should has a good rank on Google. If not, then you may wonder how I can improve my SEO efforts. Well, as search experts would say SEO is an on-going process and it takes some time to get the desired results. However, there’s still something more you can do in the mean while and that is sign up for Google Webmaster Tools (GWT). GWT is a free tool-set offered by Google that helps you know what’s going-on on your dental website and accordingly make necessary modifications to it. Thus, it helps to enhance your website’s SEO efforts. To know more about it, here’s how you can use Google Webmaster tools to improve dental website SEO.
In order to begin with this service, you need to sign up with GWT and add your dental website. You need to verify that you own the website for which Google will ask for some details. Once you are through with this procedure, you need to do the following:
Add a DNS record to your domain’s configuration. This can be done by signing in to your hosting provider or domain registrar and then adding a new DNS record.
If you can edit your dental website’s HTML, then you can add a meta tag to the homepage as well.
The next step is to upload an HTML file to your server if you can upload new files to your dental website.
The last step is to link Google Analytics account to GWT by using the tracking code that uses the asynchronous snippet.
Once your website is verified, you will see a dashboard that provides data about your dental website. The data includes keywords, traffic to your website, crawl errors (if any), other websites linking to yours, and pages indexed by Google.
An xml sitemap is a list of URLs that tells Google what pages on your website you want it to crawl and index. If you don’t have an xml sitemap, Google can still identify your website but having an xml sitemap makes Google’s job much easier. In the sitemap test option, you need to provide the URL of your sitemap and it will instantly scan and detect any errors or problems. If you have a large dental website, then it becomes all the more important to test your sitemaps. This is because large website usually makes use of special sitemaps for images, videos, mobile, news, and content. So there are some common sitemap errors that take place. Hence, to ensure there aren’t any errors, it’s recommended that you submit your sitemaps with GWT’s Sitemap feature.
There are multiple tools available to find out the right keywords for your content. However, there’s no better search engine than Google to identify your keywords. Moreover, keywords should be consistent with Google search more than any other search engine. The search query feature on GWT has become very useful especially after Google removed their keyword tool on Google Analytics. For this purpose, go to keywords section where you will find what keywords your website is most related to. In fact, you can also find what variation of each keyword that is relevant to your website. For example, if people misspell your keywords for say “orthodontic” instead of “ortodontic”, you can find out which misspellings your website is most relevant for. This way you can alter your content by avoiding those keywords.
Also, the keyword tool measures your website’s performance for an individual keyword. Click on the individual keyword term in the search query section to analyze your website’s performance. It helps you gain some insights on which pages are ranking those keywords, thereby allowing you to create useful content. For example, if your dental website gets a good rank for individual keywords such as “toothache” or “braces”, then it means that your webpages, which include these two keywords, are influential in ranking your website higher. Hence, you can focus more of your dental services relating to the treatment of toothaches or applying dental braces by developing more content and using those keywords in Google AdWords. To help you with choosing the right keywords, check this ultimate guide to keywords for dentists.
It is important to test if Google crawler can access your website correctly. If it cannot, then it reduces your chances of a good rank on SERPs. When you go to the Crawl Section there are two useful features for you- “Crawl Errors” and “Fetch as Google.”
This feature spots any broken link within your dental website. It also finds out if there are links pointing to webpages on your website that are unavailable. These errors can be fixed by doing 301 redirects for broken links.
Fetch as Google
Any virus or malware can certainly affect your SEO process and hence, it is critical to know if there is any malware and get rid of them. Moreover, you may even lose control of your dental website in case it is hacked. One of the problems with malware is that you may not notice any difference in your website. The problem can be seen when visitors from other places reach your website and they see ad pop-ups and page redirection to unrelated websites. Dental websites cannot take this lightly as you not only lose on your existing clients but Google may also prevent you from ranking in their search results. So if you use GWT, it will notify you through emails if there are any such threats to your website. Thus, you can take precautionary measures at the earliest and keep your dental website malware free.
Links to Your Website
Link building is a great way to increase your ranking on Google and it is essential that you follow the link building guidelines before you start with it. As you work on link building, it is equally important to track your link growth with the help of GWT. At the same time, you need to keep a check on which webpages people are linking to your website. This is because it helps you to know which websites link to you, which terms are used to link to you, which pages attract more links, and also to discover any bad links that need to be removed.
Sometimes Google bots may find some problems with your website when they crawl through your content. The problems can be related to title tags or meta descriptions. These problems should be resolved so that it does not affect traffic to your website. For this purpose, go to HTML Improvements under the Search Appearance. The tools will give you a detailed report on your site’s meta description and title tags and also tell you which content cannot be indexed. The report is very useful to identify meta description and title tag issues and accordingly you can take corrective actions. For example, if your report says that 10 pages have a duplicate title tag, then click on the “Duplicate title tags” link. It will show you all these 10 pages on a single list. Thus, enabling you to make quick changes and update those pages.
The HTML Improvements section will also help you identify opportunities for keyword optimization and also duplicate content. Duplicate content can affect rankings a website’s ranking and so GWT helps to resolve this issue through HTML Improvements.
These are just some of the tools offered by GWT. There are multiple other tools in Google Webmaster tools to improve dental website SEO such as structured data, data highlighter, crawl stats and others. If you’ve not started using these tools, then do not delay. Moreover, they are available for free and you can certainly improve your dental website’s ranking with GWT. If you need more information on improving the SEO of your website, then contact an SEO specialist firm to help you out.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.