Increasing traffic to your dental clinic website isn’t sufficient to get you business. You need to ensure that you are able to convert this traffic into leads and eventually make them your clients. For this purpose, you need to optimize your conversion rate. Conversion rate optimization is a system for increasing the percentage of visitors to a website that converts them into clients. This system becomes important especially when you run an ad campaign and get a large volume of traffic to your dental website but poor lead generation. Therefore, to make sure your funds are being used effectively, you need to optimize your conversion rate.
It is difficult to know which aspects of your website or landing page has an effect on your conversion rate. Hence, you need to carry out A/B testing on your website. But what is A/B testing? A/B testing is comparing two versions of your dental webpages. Two versions of the same page are show to similar traffic at the same time. This helps marketers to know which elements of your webpage have an influence on your conversion rate and thus, you can accordingly make changes to those elements. The elements can be the background color, images, font styles, shape of the call to action button and others. Here are some of the best A/B testing platforms that will help you to improve your conversion rate for your dental website.
If you want to build, publish and test your landing page response without any knowhow about HTML, then Unbounce is the right tool for you. It is user friendly and has a simple user interface. You can modify any aspect of your dental webpage without requiring any technical knowledge. With the use of a drag and drop tool, you are able to alter the position of content on your webpage. This includes dental images, content, videos and others. Moreover, with Unbounce, you can create several variants of your webpage and split test them for any duration of time. In case, you have an internal team, you can easily collaborate by assigning different tasks to each member. This way you get a hold of leads, embed videos, social feeds, and widgets to optimize your conversion rate.
This is one of the most popular tools for A/B testing. The Stats Engine feature makes A/B testing easy for beginners as well. You do not have to be a pro to launch small tests on your webpage. You can even make changes by accessing the editing feature from the dashboard itself. Moreover, it helps you analyze your performance based on intuitive data display and goal comparison. Also, 3rd party tools are easily integrated with this tool. A unique feature is the saved audience feature where you can choose which audience to include in your testing. Use retroactive filtering where it enables you to ignore traffic from a particular IP address.
For re-engaging your visitors and content personalization, AB Tasty is the apt tool for you. It is a powerful platform that facilitates a wide range of testing features from basic iterative tests to something unique. The webpages are tested without writing any code. So you do not need a technical background to use this tool. You can create any testing scenario as per your preference with multivariate tests and specifically define webpages and visitors to include. These configured tests are measured based on visitor engagement and conversion rate to name a few. It has a high degree of personalization feature. The advance analysis feature allows you to determine the relevant messages of each visitor. Thus, you can enhance the user experience of your dental website to get more clients to avail your dental services or sign up for you depending on what your conversion is.
With Adobe Target, you can create a personalized web experience for your audience by creating A/B tests and targeting your content. As with most A/B testing tools, Adobe Target guides a user to test and target your content without any setups or coding. Users are able to see their visitor’s response in real time and instantly make changes to their websites. Other additional features include one click optimized content delivery, cross-channel testing for multiple webpages, personalized reporting and filtering options. In fact, you can even target based on geo-location for mobile users and thus, increase engagement with your audience. Adobe Target is best suited for websites that already use Adobe Analytics. So if you are paying for Adobe Analytics, then Adobe Target is indeed the best option for you.
When it comes to tools for your website, Google always has something in store. Google Experiments, also known as Google Analytics Experiments, allows you to split test up to 10 versions of a single webpage. Each version is delivered to users with a separate URL. What’s more is the Content Experiments API where you run tests server and implement various suggestions. Moreover, you can use no redirects as the API allows testing changes without redirects. Google Experiments is a powerful A/B testing tool as it available for free. However, other premium versions can cost up to $1,50,000 for a year. If you have a newly started dental website, then Google Experiments is an ideal tool for you to begin with A/B testing due to the low barrier to entry in your testing.
Apart from these 7 mentioned A/B testing tools, there are many other best A/B testing platforms that include Maxymiser by Oracle, Five Second Test, and Qubit to name a few. Most of these tools have similar features with a few variations that are unique from others. Depending on your budget, what features you want on your dental website, tools that you are already using and the size of your website, you need to decide which A/B testing tool suits best for you. If you need any assistance with respect to A/B testing your dental website, then contact a professional firm to help you out. The professional firm will also guide you to get more leads by doing A/B tests for your dental website and grow your business.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.