Clinics whether big or small, everyone has a presence on social media. Indeed, marketing on social media has numerous benefits when it’s done right. You enhance your brand image, reach out to more people and increase profits through a rise in the number of customers. However, creating your firm’s profile on social media and posting about the firm isn’t sufficient to get any of these benefits. If you are a dentist, then this article will help you to manage social media in the best possible manner. Here’s how you can manage your social media marketing.
1. Keep it Short
One of the most important things is to keep your content short. You cannot expect your followers to read long content unless it is highly valuable to them. In fact, even valuable content can be kept short by posting or tweeting it into different parts. For example, if your topic is about root canals, then you can talk about the root canal treatment, how to take care of your tooth after the treatment, and when should you undergo the treatment in multiple posts instead of a single long post. This also helps you to keep enough content readily available to you for future and you do not run out of content.
2. Use Hashtags Wisely
When it comes to using hashtags, Twitter is the ideal platform for you. In order to enhance your online presence, use hashtags wisely. Identify hashtag opportunities that are relevant to you and use them in your social media posts. For example, World Oral Health Day is celebrated on 20th March and you can use #WorldOralHealthDay in your posts for that day. Likewise, if there’s a local oral checkup taking place, then you can use a hashtag here as well. Avoid using random hashtags as this can have some negative impact. This is because when a person looks for content through hashtags and if he finds an irrelevant post, then he may never read it and moreover, your followers may unfollow you as well.
There are certain do’s and don’ts that need to be followed for hashtags. Make sure your hashtag is easy to spell and remember so that it becomes easier for your audience to use it. Also, do not overuse multiple hashtags. There should be not more than 4-5 hashtags per posts. This way you can target your posts by making use of specific hashtags instead of generally used or common hashtags.
Other platforms like Facebook and Instagram also encourage the use of hashtags.
3. Add Visual Content
In today’s modern world, consumers are loaded with too much of information and also, the attention span has come down in recent years. People are more likely to scroll through their newsfeed unless they find something appealing to their eyes. For this purpose, visual content is critical. When it comes to visual content, there are multiple things that you can do from using images, videos, and GIFs. Instead of sharing information through written texts, you can use infographics. Infographics are useful especially when you want to show statistical data in your content and engage with your audience. Hence, you should know how to use infographics if you want to get more people to know about your dental clinic.
Videos are equally useful to provide information quickly and in an appealing manner. It is not necessary that you need to have a separate YouTube channel as there are multiple ways you can use videos to communicate your message. You can create animated video content by showing different aspects of oral health such as how certain foodstuffs affect your teeth, what happens when you do not take care of your oral health, oral treatments and procedures such as fillings, applying dental veneers and others. Apart from videos, you can use GIFs. Nowadays, GIFs have become quite popular on social media and therefore, you should start using them to engage with your followers. Take a look at some of these funny GIFs ideas for dentists and create something similar for your social media posts.
4. Be Human
This is what distinguishes a good brand on social media from the ordinary ones. You cannot expect to act like an entity on social media and thus, your content should be more personal for your audience. On social media, if you act too serious about your dental clinic, it will be least effective. People are more likely to connect with your dental clinic on social media if they are able to engage with your content. That is why, in the previous point, we mentioned funny GIFs for dentists. So being a little casual is something that can benefit you in getting more people to talk about you.
Social media marketing is successful only when you have people talking about you and interacting with your social media pages. For this purpose, you need to follow the 80/20 rule, that is you should have 20% of your dental content and 80% of the content should be something that interests your audience and makes them share your content. You do not have to worry about marketing your dental pages because your followers will do it on your behalf. However, you need to ensure that you keep developing personalized content and keep them involved in your posts.
5. Deliver Consistently
Once you start your dental social media marketing, there is no way you can stop. You need to keep on developing content on a regular basis on all your social media platforms. It is not necessary that you share your original content always. You can share content from dental associations or other dentists as well. However, make sure you give them credit or mention them in your posts. Sharing content not only allows you keep your pages updated but also get more people to follow you. How? When you share other’s content, their followers would also come to know about it and if they find your social media page relevant to them, they may even like or follow your pages. Moreover, if you share other’s content, then they too are more likely to share your content as well. This way you build new networks on social media.
If it’s not possible to post content every day, then plan it a month in advance. There are multiple platforms such as Hootsuite and Twuffer which allows you to post content in advance. In fact, you even schedule your content on social media platform itself.
Every social media platform provides advertising options. The pricing for advertising on each social media platforms varies.
Instagram is known to have a high engagement rate than Facebook and Twitter and moreover, it is mobile first. So advertising on Instagram for dentists can be highly beneficial for you. Through social media advertising, you can target individuals based on multiple segmentation available on social media. This includes geographical, demographics, and behavioral segmentation of target audience. So unlike traditional forms of advertisement, you do not have to waste your efforts on the unwanted audience and you can focus on specific target category. For example, if you are running multiple campaigns such as one for applying dental braces and the other for dental checkups. Now for the latter campaign, your target audience will include general population but for the other campaign, the target audience may include teens and parents who have children. In such scenarios, you need to target different segments and this is possible with the help of social media advertising.
However, advertising on social media makes sense once you have used social media and you know how to interact with your target audience. Also, once you begin with social media ads, you need to develop a copy, add a landing page and create sponsored content for the same. It is recommended that you take help from a social media marketing firm to run your campaign effectively.
Now that you are aware of social media marketing for dentists, make sure you follow these tips to create a successful dentist brand online. Also, it is important that you keep up with the latest trends and constantly improve your content and engagement with your followers. Moreover, ensure you keep a track of your performance on social media through social media analytics that is available for businesses. It will help you figure out where you are going wrong and how to improve your reach and get more people to talk about you. If you’ve not started with social media marketing yet, then do not delay any further. Let people know about your dental clinic in the online world and take advantage of the ever increasing number of people on social media to grow your dental business. For more information on how to develop a social media strategy for your business, get in touch with a digital marketing company to assist you.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.