Mobile marketing is one of the latest trends in the digital world. Today, there are more mobile users over desktop users and 67% of the Canadian population has access to the smartphones. Indeed, the use of smartphone has widened the scope for businesses to reach out directly to their customers through the digital medium. Irrespective of whether you have a small or a large dental clinic, mobile marketing is something that you shouldn’t miss out on. One of the core benefits of doing mobile marketing is you get more clients and thus, increase your profitability. But what should you do for mobile marketing? How do you get clients to your dental clinic? To answer these questions, follow this guide to mobile marketing for dentists.
If you’re talking about mobile marketing, then you should have a mobile-friendly dental website. You cannot have the same desktop version for mobile because it affects the way your page is displayed on mobile. Texts, images, and other website elements may not fit clearly on the mobile screen. Moreover, desktop versions may load your webpage slowly on mobile devices and this may irritate visitors. You will see visitors coming to your website and leaving immediately because of the inconvenience in navigating your dental website. Thus, you lose out on potential customers and so your website design should be responsive to mobile. Different user interfaces have different screens and resolutions, therefore, make sure that your website reads properly on all of them. This includes desktops, laptops, smartphones, tablets, and others.
If you already have a mobile website, it’s important that you optimize it for best user experience. User experience includes quick navigation through different webpages, easy to read content, and standard customer checkout process. It is important to realize that mobile users are less patient than desktop users and so you need to optimize your website so that it does not affect your conversion rate. Contact a web designer company to help you optimize your website.
Another way to enhance user experience is to develop a dental app. Building a mobile app isn’t an expensive task. Moreover, if you get more customers, then there’s no reason why you should not go for it. However, for smaller dental clinics, it may be a bit difficult to manage the backend of the mobile app on account of a smaller team. Nevertheless, if your dental clinic is growing, then you can manage multiple customers easily through apps.
Mobile apps can be used for various purposes such as informing the clients about special offers or weekly discounts, notifying them if your dental clinic is not operating on some particular day, providing educational content, and others. Educational content can be provided through videos, images or blogs. Certain topics such as “precautions to be taken after root canal treatment” or “x habits that may affect your teeth” can be provided through a dental app. If they like your content, then they will share with others and more people come to know about your brand. Thus, create content that educates your clients and also engages them with your dental brand.
When it comes to marketing, text messages/SMSs should be used. According to Ihumanmedia, 58% of smartphone users check their mobile once every hour. Thus, there is every possibility that customers will view your text message. Simple messages to your regular customers reminding them of their appointment can form a part of your text marketing. Likewise, you can send messages to potential clients by accessing a database which provides contact numbers. You can even use text messages to wish your customers on their birthdays and other occasions. This way you give a personal touch to your customer which is important to maintain long-lasting customer relationships. Nevertheless, do not make the mistake of bombarding customers with too many promotional texts. Start by sending texts twice a month and monitor the performance as how many people responded. In fact, with mobile, you can even use email marketing as a medium to advertise your dental brand. Emails tend to have a high conversion rate and you are able to provide detailed information as well. However, when it comes to email marketing, there are certain rules that you need to follow. For any assistance relating to email marketing, take help from a professional email marketing firm.
4. Social Presence
Use social media to engage with your customers. Facebook, Twitter, and Instagram for dentists are some places where you will always find your target audience. Most people use mobile for any social media activity. So having a social presence is a must. Use these platforms to demonstrate your expertise by sharing valuable and educational content with your audience. Answer questions and reply to the comments on your page. Be consistent in delivering your message and schedule it at least a month in advance.
Get your dental clinic listed on Google Maps. Mobile users search for local information and if you want to cater to local customers, then local listing should not be ignored. In order to register, visit Google My Business and register your dental clinic. In order to register, you need to have a Google account and the rest of the procedure is pretty simple. This way your clinic also gets featured on Google Maps and customers in your locality can track you easily. Users generally use mobiles to locate such services and so it will help you get more traffic to your website and also increase footfalls in your clinic.
Apart from Google My Business, you can turn to other mobile directories as well. There are multiple mobile directories where you can register your dental clinic such as Yelp and Yellow Pages which are quite popular.
If you want to widen your scope of mobile marketing, then you should start using QR codes. QR codes stand for Quick Response. With the help of QR codes, you can store a lot of data that is digitally transmitted. Thus, it makes it ideal for mobile users and the data is made available quickly. Having QR codes can speed up your website and make is easily accessible to your mobile customers especially when you have a lot of data to transmit through mobile browsers. To create your QR code, there are multiple free QR code generators that you can choose from. It is recommended that you choose a dynamic QR code instead of static QR code. The reason being – with a dynamic QR code, you can make changes to it from your dashboard which is not possible with a static QR code. In fact, QR codes are just limited to websites. QR codes can be used as a business card, wireless network, to send an SMS or emails, geolocation, plain texts and others.
Follow these tips initially, to begin with your mobile marketing for dentists. Today, mobile marketing is not an option for small businesses but a key factor in acquiring customers and increasing profitability. Moreover, if you follow the above-mentioned tips, it will help in getting a good rank on SERPs especially for mobile users. Thus, the benefits of mobile marketing are many and you certainly don’t want to miss if you want to grow your dental clinic. For a complete guide to mobile marketing for dentists, it’s best to consult an expert mobile marketing firm.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.