Conversion Rate Optimization 101 (CRO)

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CRO

We have all heard the word “window dressing”. In the retail world it refers to the displays located in the store windows. Retailers have known for years the importance of these displays. They are designed to draw customers into the store and, often times, to a particular item.

Conversion Rate Optimization is web window dressing. It is the selection and display of the most important content in a visually stimulating, easy to find format on the site. The process uses standard marketing tools – color selection, enticements (sales, free offering, contests etc.), guarantees and many more – to draw visitors towards strategically placed calls to action. Recent market research, human psychology and testing all play a vital role.

 

 

Lego conducted a study where it found out that only 9% of the primary users of toys were girls. Therefore, the company decided to create a product in order to entice more girls to play with Lego toys. After a four year long market research that involved extensive questioning 3,500 girls along with their mothers, the company studied the girls’ playing habits and understood what would make Lego toys interesting for them. Thus, at the end of the market research, Lego introduced a new line of toys on Jan 1st, 2012. The brick colors for this line had more vibrant colors and it was called “Friends”. The packaging as well as the figurines included in the sets was changed. Figurines were bigger to accommodate accessories like hairbrushes and purses in their grips. Thus, Lego used market research data to make all the necessary changes in their product so that it was more appealing to the girls. The company’s “Girls Building Sets” category saw a significant increase in the growth rate at 28% on year end sales. The company said that Lego Friends was one of the main reasons for the increase in sales. This shows that with the help of market research you can get useful insights on human behaviors that can be used to create a perfect product offering for your customers.

 

Before conversion rate optimization can take place you must know the primary goal of the site from both a user’s perspective as well as the site owners. For visitors the primary purpose is often to research a future purchase, make a purchase, gain insight or find contact information. For owners common goals are to gathering leads (via email sign ups), make sales, drive traffic to other sites or have visitors place a phone call.

 

A recent study by the Pew Research Center showed that 83% of adult internet users search for information about hobbies and 81% research future purchases. They have a purpose and the first site that can fulfill their need wins.

If you understand basic web user methodology you know that the average user will not scroll on your site nor will they spend more than 30 seconds determining if you have what they want. That means you need to drive them to the information quickly and efficiently while also achieving your objectives (lead generation etc.). If you don’t the next site will.

That’s what conversion rate optimization is all about – showing people how your site can fulfill their desires. For that privilege visitors will gladly sign up, check out or check back often.

With CRO being highly accepted and recognized and the ever-evolving consumer behavior on the internet, Conversion Rate Optimization is changing too. Mobile usage as a medium has grown and along with it, CRO technologies have made their presence felt.

 

convert more traffic into visitors

Amazon is known for providing excellent website experience to it users. Firstly, the website has a fast page load time. The company has invested heavily on this element of their website so that pages load quickly. Thus, customers can quickly access the page and go ahead with their shopping. At times, ecommerce sites lose customers due to errors in shopping carts, broken links or transactional problems. Amazon has ensured that customers do not have to put up with such bad experiences while shopping and so you will find its website to be error-free. Moreover, it has the one click ordering option that allows users to sync their credit card details to their account only once and make all future purchases with only one click. Thus, if a user buys from Amazon kindle or any smartphone, it becomes very convenient for him/her since they don’t have to enter their card details again. The recommended products feature is equally important to provide a personalized customer experience. Based on customers past purchases, Amazon recommends product that a user may be interested in. So if a customer wants to buy multiple products then these recommendations add value to him/her. As a result, Amazon provides one of the best website experiences to their customer which is necessary to increase sales.


Visitors take 50 milliseconds to form an opinion about a website’s visual impact so you do not have too much time to make a positive impression. By offering attractive designs and an enhanced user experience, you can do this and much more. Of course, you will have to be aware of the expectations and the latest design trends and you are surely on the right path. 
You will have to view your website from a user’s standpoint and then determine, which design changes can improve your conversion rate. It is also a great idea to hire responsive web developers in Mumbai who can help you make these changes to your website.

 


Remember not to follow design trends blindly or just for the sole reason that they are “in”. Sure, popularity is a criteria but it is important to understand if these trends fit into your web optimization strategy and if yes, where. You could employ the A/B test to check it out, in which two versions of your website are compared to see which performs better. This is done by showing these variants to a set of visitors and the one that elicits a positive response stays on.


Improving website experience for your visitors is definitely the first step towards Conversion Rate Optimizations undeniably rising in popularity because of the results it has provided and 2016 is witnessing a larger following for this highly useful concept.

Once a website invests in conversion rate optimization, it will enjoy a massive competitive advantage over all non-optimized sites in the same niche. And once optimized, all future investments in SEO, social media, content marketing or whatever will be far more profitable than before optimization. Compounded with lower marketing costs, the online profits of a fully optimized website will ultimately create niches filled with Have’s, and Have Not’s as they devour market share and reinvest those higher profits.

Walmart Canada took almost a year to make a website fully responsive but it helped them to increase their conversion ratio. The company realized that there was a significant traffic that came through mobile devices. However, they were unable to convert the traffic into customers mainly due to the web design on mobile and the loading time. Therefore, Walmart Canada began to improve the overall experience by creating a quicker and a responsive website depending on the mobile devices that people used. Also, A/B tests were conducted on different web elements to determine the right mix. The new design helped them achieve an overall conversion boost of 20% on every device. Moreover, there was an increase in orders by 98% on mobile devices. Another reason for the increase in conversion was the removing of “view details” button for products that were not available for online purchase. This example shows that once you optimize your conversion ratio it helps to increase sales and gain a competitive advantage in the market.

 

The war for the future of the Internet is being fought today and conversion rate optimization is the biggest game-changer since mobile, period. Even if you can’t afford to pay a 3rd party CRO company, then you either need to learn how to optimize your website or prepare to become a Have Not. By producing permanent increases in conversion rate, reducing marketing costs, and without recurring fees, conversion rate optimization is the one Internet Marketing trend you can’t afford to miss.

 

Understanding Conversion Rate Optimization (CRO)

What Is Conversion Rate Optimization?

Department stores put thought into their window displays. As the customer walks by they will see attractive window displays of merchandize available for sale in the store. The display as well as a sign advising if they make a purchase from the store today they will receive “30 percent off” of the cost of an item. This entices the customer along with the desirable product in the window to make a purchase. It is no different for online businesses. It is your goal as well to attract customers, draw them in, and then make the sale. This online marketing tool is referred to as conversion rate optimization.

When you have a website made to introduce your product or services, shows that you have opted to advertise your product and services on the internet which does not require huge monetary investment. This option of having a website on the web is a method of marketing your product and services. When you have your website on the web then the next step is to engage in getting more and more traffic to your website. For getting more traffic to your website you need to use the service of the Search engine optimization service provided by many web designing companies.

 

Geting traffic to your website does not mean your business is growing you need make sure the visitor stays on your website for long time and therefore you need to see that you opt for hyperlinks, blogs etc. to increase the engagement time on your website. The next step after you have traffic flowing on your website is to increase the rate of conversion. By this we mean that the visitor should buy your product or services offered. Your sale of product and service depends on your website being able to convert the maximum number of visitor to your website into your customer. There are various conversion enhancement techniques that you need to adopt in order to increase the rate of conversion on your website. The first and foremost thing is the content matter on your website. According to Content Marketing Institute Report, 200 million people use ad blockers which mean it is bad news for marketers who spend heavily on advertisement. Thus, there is a growing importance of creating content. The report further states that content marketing cost 62% less and generates three times more leads than outbound marketing. Furthermore, 88% of B2B marketers use content to develop their marketing strategies. Therefore, there is no way you should avoid content on your website. When you have content on, what you are conveying to the visitor is one of the most important conversion enhancement techniques you can adopt.

Make sure the relevant information is given on the sales page. The content on the website should be visually appealing.

Offer consumer multiple choices in making payment for your product and service, besides online payment also offer offline mode of payment option. The conversion enhancement helps to stop 65% of traffic being lost in your first 2 pages of your website. Conversion enhancement studies the consumer behavior when they are shopping and provide just that. In conversion enhancement the website is enhanced such that the consumer visiting your website gets the relevant information immediately, your website design and content makes you trustworthy in the eyes of the customer, all the customers’ questions are answered and helps them find what they want and most of all does not bore them.

 

Conversion Rate Optimization is Literally Creating Have’s and Have Not’s in Online Marketing

In the first 20 years of the Internet Age, the big corporations essentially looked at websites as “just another marketing channel” by which to sell their wares. Of course we are not talking about the companies like Google or Facebook which are massive corporations that specialize in providing Internet services. Instead, we are talking about companies like Walmart that by some estimates generate around 1% of their total revenues online. In other words, the non-Internet focused companies like Walmart have traditionally viewed websites as emerging revenue streams to be developed but never with very much focus or emphasis outside of branding and using them as just another way of advertising their products or services. 

The point is, the huge corporations didn’t really invest much time or money in developing their websites leaving plenty of room for smaller sites to start-up on shoestring budgets and grow to become major players in their respective niches. In the past two years, all of that has changed because the corporations have dramatically increased their investment into online, mobile, and social media marketing. This has caused two main issues: 

1)Dramatic Rise in Marketing Costs

2) Flat lining or Falling Conversion Rates Across Most Major Niches 

But the final straw and what will ultimately kill more small websites than all the Google algorithm adjustments combined is: Conversion rate optimization. 

You see, these corporations have rushed in and dramatically increased their investments in mobile, online, and social media marketing. In the process, they have dramatically elevated marketing costs causing a massive rise in scam traffic marketing systems that generate bunk traffic. This bunk traffic combined with increased competition is killing conversion rates. 

To respond to the increased marketing costs and falling conversion rates, Fortune 500 companies like GE, Sony, Vodafone, and even Internet giants like Google and Apple, have turned to conversion rate optimization, or CRO. So what exactly is conversion rate optimization and how can it possibly create Have’s and Have Not’s in the online universe? 

Well, the simplest way to sum up conversion rate optimization is to state that it increases online sales by optimizing the primary website components, such as: 

* Direct Response Copywriting

* Web Design

* HTML and Web Programming

* Shopping Cart/CMS Platforms

* Sales Funnel(s)

* Traffic Sources 

So what makes conversion rate optimization such a game-changer? Well, to be perfectly blunt: CRO services generate the highest ROI of any current Internet Marketing services and create a growing competitive advantage over other websites in the same niche for three simple reasons: 

1) CRO Experts Permanently Increase Conversion Rate: 

Corporations like Moz and Google already have teams of high-tech wizards on staff and yet they hire 3rd party CRO companies to optimize their sites because it can boost total online conversions by 100% or more. But be under no illusions: Comprehensive conversion rate optimization projects can take weeks, or even months, to fully complete and verify results. Internal staffs are not ideally suited to optimize websites because not only were they likely the ones that created the very conversion problems an optimization project would fix: But they simply don’t have time on top of their normal duties to fully optimize properly. 

But when it’s done right by true CRO experts, the website becomes a competition killer. Conversions can and often do increase by 100% or more given the company a massive competitive advantage over the competition. If they use that advantage to increase market share, then all but 2 or 3 competitors will be ran out of business in most niches. 

2) Conversion Rate Optimization Reduces Marketing Costs 

CRO experts comb through mountains of traffic data to effectively optimize your PPC, SEO and social media to eliminate non-converting keywords and campaigns. In many cases, this traffic optimization phase can help reduce overall marketing costs by up to 40% without sacrificing any conversions. 

3) Conversion Rate Optimization is a One-Time Investment, Not a Fixed Cost 

Whether talking about SEO, social media, content marketing, or even PPC, these Internet Marketing investments all become “fixed costs” because the minute you stop spending money, the traffic and sales begin to plummet. In some cases, these fixed marketing costs can consume up to 1/3 of total online revenues or more seriously reducing profits. But with conversion rate optimization, you get the increased sales month after month without the monthly retainer or service fees. 

 

What it Does

When businesses uses conversion rate optimization they take into consideration what offer consumers are interested in, what colors, copy, positioning etc. to attract more customers, and include many of the other online tools used for marketing. Consumers use the internet to research or search for products. Studies have shown a business only has a limited amount of seconds to grab the consumer’s’ attention and direct them to the item they are desiring. If not they will move on to another online business with their search.

Conversion rate optimization instructs an online business has to organize their website so it is user friendly and it provides the customer with information pertaining to the product they are desiring quickly so the sale can be completed. If your website is sluggish due to excessive JavaScript or graphics displays you will lose customers. By implementing conversion rate optimization this can be eliminated. Taking time to review your websites’ loading times regularly and fixing the problem immediately if you do notice an increase in the time with the site loading.

 

Reasons For Implementing CRO

Conversion rate optimization is a process used in internet marketing for the purpose of increasing the percentage of visitors who translate into customers. The significance of CRO is evident from the poor performance of unoptimized websites that face average conversion rates of just 3% or lower. An acceptable and noticeable change in this rate with high quality optimization can mean an increase of 50% to even 200%. With increase in advertising costs and falling margins, it is only but imperative for internet marketers to make use of conversion rate optimization for their websites. There are several reasons for implementing CRO on a landing page. Three of the most important reasons include – for witnessing an increase in sales turnover, for generating more leads and for improving engagement of users (new and existing).

 

CRO deploys proven persuasive rules such as irresistible calls to action, unique selling proposition, compelling copy and polished site design for encouraging visitors to act positively.

The very goal of CRO is to make every site visit count. While most internet marketers think of increasing traffic to facilitate healthy conversions, CRO makes use of existing traffic for the same. This saves a lot of money to your company. You get to make more sales from the current website traffic. In order to maximize your success, you have to focus on such conversion quality for as long as your site exists. This helps in ensuring a permanent improvement in website conversion rates, leads to further page views and reduces customer acquisition costs.

Whatever you are doing to achieve your business goal, your virtual presence must be unique and attractive amidst numbers of websites available with informative contents. It has been identified as the most accurate marketing tool for businessmen who look forward to spreading their wings beyond their physical presence. With mounting competition among the business peers, the significance of a website can never be ignored.

 

To have an effective website that can translate visitors into customers/clients, you must think of an operative and dynamic portal that caters your business goal, services, products, and everything that reflects your business. With the help of website optimization, it is now possible to infuse professionalism and good components into your website.

Why website optimization services are required: –

To attract more visitors – A website is used to attract more numbers of visitors. With user-friendly interface and smooth navigation make the visitors come to your website again and again. According to a report by Adobe, 38% of people stop engaging if they find a website to be unattractive. Even though you have excellent content but if your imagery or layout is not good, customers may not be interested in going through your website.

Advanced features – Website optimization is aimed at enhancing downloading speed of your website. Visitors avoid clicking those webpages that take more time to download. So, the optimization services are required to advance your web pages with smooth attributes.

To increase conversion rates – The ultimate goal of your web presence can only be fulfilled when it fastens the rate of conversion. With website optimization services, you can maximize the rate of conversion and create more leads and sales on your website.

To advance search engine ranking – In order to take your website to the top place on search engines, website optimizers apply their advanced mechanisms and tools to your portal.

The role of a website optimizer is all about brining dynamic and lively elements to your website. Owing to the benefits mentioned above, it is moderately impossible to enhance a business without bringing it on the virtual space. But, it can be beneficial only when your virtual presence is optimized by an expert optimizer. You should identify a professional who can do best to your website and make it more visible and appealing.

 

CRO

 

Website conversion rate theory

Conversion happens when visitors coming to your website perform a predefined action. This predefined action is mostly referred to as a goal. Conversion rate is therefore the percentage of visitors who perform the desired action/goal.

Websites have different goals and a single website may have more than one goal. The goal depends on your business objective. An actual purchase, submission of a sales enquiry, signing up for a free resource like newsletter, subscription to future promotional offers, etc. are some common goals.

Based on the goal(s), website conversion can be broadly classified into three types:

  1. Informational Conversion: This type of conversion happens when the visitor finds the information he/she is looking.
  1. Transformational Conversion: When a visitor subscribes to a free service such as a newsletter, transformational conversion is said to have happened.
  1. Transactional Conversion: When an actual sale happens or the business receives money from any other activity (visitor clicking on advertisements) performed by the visitors, transactional conversion happens.

(For a detailed deliberation on website conversion theory, please refer Basic Website Conversion Theory)

Most online businesses are built to achieve transformational and/or transactional conversion of some sort. There are many perceived benefits of conversion rate optimization and all of them will only add to what you are already achieving with your website.

 

The incentives of achieving increased conversion rate

Conversion rate optimization makes perfect business sense, especially in the present financial conditions. Maximizing conversion rate will help you realize increased return on investment (ROI). It will also ensure the worth of every marketing dollar you spend and there are ample reasons to believe so. Mentioned below are some of them:

  • Increasing conversion rate will give your business more customers (read sales revenues and profits) – the most obvious one.
  • It will reduce the customer acquisition cost.
  • You can earn more profits than your competitors even if they get more visitors than your website.
  • Keeping the overheads constant, conversion rate is directly proportional to your profit and feeds directly into your bottom line.
  • The increase in profit, as a direct result of conversion rate optimization, will help you make your online business more robust. The profit can be utilized to expand your offerings and consolidate your online presence.
  • Your direct competitors may not have optimized their website for conversions but will as soon as they realize the benefits. Optimizing your website for conversion now will give you the ‘advantage’.

 

Picture this – for every 100 visitors you get 5 goal conversions which effectively mean that the website conversion rate is 5%. On the other hand it also means that 95 visitors do not perform the desired action. Making changes to your website could very well increase the website’s conversion rate to 10%. Your sales double, and your cost per acquisition is reduced by half.

Conversion optimization is the most certain way of converting your website into a money making machine. Also, conversions are a good measure of return on investment (ROI) and a KPI that you cannot afford to ignore.

Why use Conversion Rate Optimization?

This is a new generation, people want to make their purchases now! The reason they use the internet is to save time and hassles from going out to conventional stores to shop. Doing keyword research and reviews will assist in having your online business displayed high in search engine results display listings. Using specific and relevant keywords will attract new customers when the listing is viewed. This makes it easier for the consumer to click on your website and view the product. Making a quick purchase of the product or service if they desire.

To optimize your use of conversion rate optimization you need to be knowledgeable of the products or services your customer target group desires. Product information and items are updated regularly and so should you website be updated with relevant informative content. Visit message boards or online community for niche customers to see what the interest of the consumers are and follow through this information on your website via a link. The customer can click on your link and have the answer to their question immediately.

Benefits of Conversion Rate Optimization

When a website is arranged using conversion rate optimization it will increase traffic growth and sales revenue. It can also build customer confidence in using your company’s website. Customers will repeat their business with your online company because they have had a quick and enjoyable experience.

Website Needs Traffic To Be Successful

Website traffic is a graph of the number of people visiting your site. It looks like just a series of web pages that we visit with a web browser. Website traffic is one thing, but targeted traffic is everything.

The easiest way that I have found to increase targeted website traffic is to focus each website page or blog post on a specific niche in the market. Website traffic is the most important part of any internet business. Without marketing web traffic your website business will not succeed.

It is the number of visitors to a website and the number of pages they visit. Also, it is the amount of data sent and received. Website traffic is the most important component of profitability for most Web businesses, so people are willing to pay you a premium to redirect some of the traffic in their direction.

Search engine optimization is another way to get free traffic to your site. You will need to know how they work so you might have to study up. Search for free link exchange directories and programs. Research and locate sites that offer similar or complementary products or services and request a link to your site in exchange for one from yours.

Search engines scour the internet for websites with updated, unique content and then they add those sites to their listings. When a person does a search for a specific keyword, the most relevant websites are displayed.

Search engine traffic is wonderful because visitors search you out, rather than the other way around. Find out what key phrases people use to search for the type of products or services that you sell.

Website conversion occurs at the interaction between the right visitor with the right product or service that satisfies their intentions. The first part of the equation, “visitor type,” either increases or decreases the potential of the second part, “actions completed.

Websites are not able to function without it, as it is the amount of data and information received and sent by a website visitor. A website should have increased web traffic in order to survive.

Generating content, through article writing, blogs, video, and podcasting with syndication of the information, can send tons of targeted visitors to your website at no cost. Another powerful way of increasing website traffic is to consistently work on building backlinks, from reputable, related sites, to your site. Generating substantial traffic is a great start, but in order to be successful you must have an adequate conversion rate.

Why You Need to Take Conversion Rate Optimization Seriously

Conversion rates provide the information necessary to determine how well you’re reaching your marketing objective – these goals may include increased orders, sign-ups for newsletters or email, product/service recommendations, or inquiries for additional information. Regardless of these objectives, the main goal remains the same – get people to follow through.

Current Website Conversion Rates

Conversion rates are usually represented by a percentage. For example, when a person visits your website or reads an email message, you should provide a ‘call to action,’ a link or button, that prompts people to act. Your ‘call to action’ may include something free to attract more click-throughs – a free report or free shipping.

Conversion rates let you know how effective your ‘call to action’ is.

Conversion rates can also tell you:

  • How well visitors respond to website or email content
  • Visitor response to color schemes, link colors, headlines, subject lines, and other visual cues

If your current rate is below 2%, then you need to make some changes to improve your Internet marketing strategy. This means taking a really long look at your website, landing pages, and email campaign. Ask other people to perform a review as well – as other people can usually see things you miss.

A good conversion rate typically falls between 2%-10%, depending on traffic and consumer interest in the goods and services you’re selling. You will not be able to increase your rate from 1% to 10% overnight, but it’s something to strive for. Aim for a 1% improvement from your current rate and then take it from there.

Failure to Increase Rate of Conversion

Choosing to do nothing and waiting for people to respond to your current marketing efforts will result in loss of profits, failure to build a brand, and could, ultimately, be the end of your business. If you can’t increase the number of people to buy or sign up to receive additional information from you, then you can’t grow your business.

In many cases, making simple changes to your content, subject lines, or revising your landing page may be all it takes to move people along. It’s worth devoting some time to converting visitors or subscribers to paying customers.

What You Can Do Today

Start by conducting a simple test. Revise or create a new landing page and test it against your current one. Go through your website and change the placement of ‘call to action’ buttons and sign up forms. Test two email messages to see which one drives more traffic to your website or landing page.

The more tests you conduct, the better your chances for increasing your rates will be. Sitting around doing nothing will only result in nothing.

The Most Common Mistake…

Tell me if this sounds familiar? You are getting good enough traffic to your website, but your visitors are not turning into leads or sales.

So it has to be a traffic issue. If you could just get more visitors to your website, then you would obviously make more sales.

So you go out and spend a little more money driving traffic to your site; you may use pay per click, or maybe some banner ads, or whatever.

And while you see a boost in traffic (and sales as well), are you really making any extra profit?

Or is your profit gained from additional advertising getting eaten up by your extra advertising costs?

Rather than continue to throw extra traffic at your site, you should be working on trying to increase the conversion of the existing traffic you already have coming to your site

 

Reasons Why Conversion Rate Optimization Destroys PPC, SEO, And SMM For ROI

As a website owner, you have 5 primary options when it comes to investing in Internet Marketing services to increase your online sales, including:

Search Engine Optimization (SEO)

Pay-Per-Click Advertising (PPC)

Social Media Marketing (SMM)

Content Marketing

Conversion Rate Optimization

 

Of these options, conversion rate optimization is the only one that will even come close to delivering an ROI that is 10X’s or greater than the initial investment. Essentially, conversion rate optimization boils down to optimizing the various components on your website to increase conversions and overall online profits. Of course, since all websites are 100% unique, this means that no two optimization projects will be the same. But, most CRO experts will end up optimizing one or more of the following website components to increase online sales:

Website Copywriting

Website Design and Layout

Website Programming

Primary Website Traffic Sources

Sales Funnel(s)

Primary Landing Pages/Product Descriptions

Value Proposition

 

Now when the conversion rate experts are done optimizing the website components, they typically average a 40-50% increase in site conversions. But in all honesty, even small gains in the conversion rate translate into massive increases in overall sales and profitability. In fact, here are the 3 biggest reasons why conversion rate optimization is a far better investment than SEO, SMM, PPC, or even content marketing when it comes to increasing online profits:

 

  1. Conversion Rate Optimization Increases Online Sales for Years to Come

The single biggest reason why CRO is the superior investment for increasing online sales is because the results last for years after the work has been completed. Conversion rate experts make permanent changes to the copywriting, web design, and web programming that will continue to generate increased conversions for years after the changes are made. In fact, unless the website owner purposely alters the site to undo the work of the CRO Company, the increased conversions could last for the life of the site. And while increased competition and other factors will cause decay in the conversion rate over time, the ROI should continue to grow for months, if not years, after the project is concluded.

So, if CRO experts can increase conversion rate on a site from 2% to 2.5% and that site is generating 1,000 unique visitors per week with an average customer sale of $100, that means:

The Site Will Generate an Additional $500 per Week

The Site Will Generate an Additional $2,000 per Month

The Site Will Generate an Additional $24,000 per Year

 

Compare that to SEO, PPC, or even content marketing where the increased sales will cease soon after your investment stops. But with conversion rate optimization, the increased sales and ROI continue to build for long after the project is complete. And yes, it is very possible to generate an ROI of 1,000% or more from CRO Services!

2: Conversion Rate Optimization Doesn’t Increase Marketing Budget

With SEO, social media, PPC, or content marketing, you have to either buy more clicks or create more content to generate more traffic and hopefully, more sales. But with conversion rate optimization, you get increased sales without any ongoing investment in marketing. And the best part: All of the additional sales generated from conversion rate optimization are far more profitable than SEO, PPC, or SMM because you aren’t paying anything for additional traffic!

3: Conversion Rate Optimization Does Not Require Constant Investment

With PPC, SEO, SMM, or even content marketing, you essentially keep investing or your sales dry up. But with conversion rate optimization, once the project is complete, there is no ongoing investment or monthly service. Instead, you just get continued increased sales and growing ROI for long after the original conversion rate optimization is complete. At most, you might need to have the site optimized once a year or after major alterations to your site or business model.

Conversion rate optimization services can truly deliver an eye-popping 1000% or higher ROI and is far and away the most profitable investment you can make in your online business. With the ROI increasing long after the initial service is complete, no increase in marketing budget and no ongoing costs, conversion rate optimization simply blows SEO, SMM, PPC, and even content marketing out of the water.

Why Should Conversion Rate Optimization Be Part Of Any SEO Campaign?

If you are an online marketer, then any Search Engine Optimization campaign you have should lead to more sales; that is after all your ultimate and probably most important goal. Conversion rate optimization (CRO) is rapidly becoming as big as SEO in terms of online marketing strategies and should certainly be a factor in determining how well your SEO campaign is going.

The best SEO firms will track you conversion rate for you as part of the package you have signed up for, but there’s no harm in you doing a little research into this for yourself. You will be able to discover if your investment in SEO is working if you are reaping greater benefits, but there may be more work involved to optimize your conversion rates.

There are several indicators of how well your SEO campaign is going, and one of these is the increase in traffic to your site. However, if visitors are entering and exiting your site rapidly, and there are no increases in telephone queries, for example, then something is wrong. Perhaps your content needs to be reviewed and keywords need to be changed. It could be that the page layouts in your site need to be altered. What you need is for visitors to engage with the content of your site and stay long enough for your content to sell your products of services.

Your pages may have a higher profile in the Search Engine Rankings Pages (SERPS), but if this isn’t being converted into sales, then something is wrong within your site. Your conversion rate is an indicator of the success of your SEO work. In fact, it is arguably the most important indicator you have of this as positions in SERPS are fluctuating these days.

You and your SEO company will have to analyze which pages have the best conversion rate and which have the worst; then you have to decide why this might be. It could be that your poorly performing pages are overloaded with information which is putting visitors off. What they want is something that is easily accessible so you have to get your message across in a concise way. The pages which are performing poorly might need to have their keywords rethought out and the content tweaked to accommodate new ones.

You might want to think about the page layout and need to remember that Westerners read from left to right, starting with the top left-hand corner of a site, so place ads judiciously. Their eyes then move to the right and down to the left again, while some Eastern script readers will go from the opposite direction. Think about who your customers are and where they come from.

Do you have your “Buy” button embedded in your content as well as next to the price? This may be obvious to some, but not every site optimizes the positions of these buttons. If you have awards and badges for your products and services from industry leaders, then make sure these are featured prominently on your pages, as visitors are more likely to buy from sites which they perceive to have a good reputation. Genuine testimonials from satisfied customers should also be prominently displayed. Make the most of your attributes in this area to ensure a better conversion rate.

If you employ an SEO company ask what guarantees they can give regarding conversion rates, but be realistic. Inform the company of what you expect and ask if it can be delivered, or what exactly can you expect in terms of conversion rates. If they tell you that this is not part of the SEO deal, then find another company which understands the way forward in conversion rate optimization as well as SEO.

Increasing Conversion

Steps To Optimize Your Website’s Conversion Rate

Think again. It doesn’t matter as to how many number people are daily coming to your site. If you want to make profit out of those numbers and traffic counts, you will have to find a way out to convert all those visitors in there into your customers. If they are not taking any action or initiative you should direct them to do so.

This is a classic example of a place where a Web Development Services may be really helpful. These professionals have a clear and precise idea about how to make a link to Particular section attractive. The specialty of the web development services they offer include the incredibly effective use of methods to attract visitors to where you want them to visit and make them purchase what you want them to.

 

FIRST STEP

Here states the most simple and obvious. You can make them do what you want them to, by making that part attractive or by simply asking them to go there, as if giving impartial references with the best interest of the visitor. A web development company can help here. Of course that may lead to suspicious eyes from the visitor, but can be overcome by honest approach towards the link you supply.

 

SECOND STEP

Get rid of all the clutter and untidy parts of your website. It’s not probable for a customer to visit the parts of the sites which look untidy or unreadable. You will have to consider clean up the page from scratch if it were unbearably cluttered to begin with. Clutter is a customer repellant. Make use of Web Development Services here. Make those portions of the sites you want the customers to get attracted to clean and clutter free.

 

THIRD STEP

Play with customer emotions and feelings. Don’t give a huge pile of text in the home page, which makes the visitor really and utterly bored with the sites and eventually keeping him or her out of the important links that you want him or her to visit. Decorate the pages with interactive contents like flash and silver light and say whatever you want to say to the customer in brightly colored pictures that captures every visitor’s eye and imagination.

 

FOURTH STEP

Don’t ask too many things from the customer. Don’t make it a practice to overly truncate your web page with more and more profitable means to be a quick millionaire; that always ends badly. Take it real slow and have confidence that you will reach there, as would be advised by a web development company.

 

FIFTH STEP

Show the sparks of your creativity here and there without being overly expressive and over enthusiastic, subtle nature will always be appreciated by users. This will be a quality you want to be seen in your web development services.

 

Things must be done efficiently on time because to maximize the profit and to gain success in online world optimization of website’s conversion rate is vital.

Questions That Increase Website Conversion Instantly

A fanatical focus on first page Google rankings and traffic generation without a corresponding conversion rate optimization program makes achieving an acceptable return on investment form search marketing a pipe dream. Many companies are wasting money on SEO services and Google AdWords because they fail to optimize their website for maximum conversion rates.

There are three standard questions that every person has in their head when they visit your website. If you answer these three questions better than your competitors, you can increase your website conversion rates instantly and multiply your website leads and sales. Let’s take a look at the three conversion questions and how to answer them.

 

Where did I land?

Whether a person clicks on a paid search ad or manually types your website address into their browser, their first order of business after your site loads is to orient themselves. Visitors want to know where they landed. Besides looking at the URL in their browsers, visitors will often read the main headline. A well written headline goes a long way to answering your visitors’ first question.

Common headlines that do not answer the first question

  • Welcome
  • Thanks for Visiting our Website

Better answers

  • Hanson’s Electrical Services | Atlanta, Georgia
  • Zakhem Law | Estate Planning Attorneys in Denver

 

What can I do here?

Once a person knows which website they landed on they want to know what tasks they can accomplish. This second question is closely related to the first question and may be partially answered in the headline. Additional information should be placed in opening paragraphs and calls to action. Here is an example for a business attorney website.

Free Articles from Zakhem Law | Denver Estate Planning Attorneys

Our attorneys have created the following articles to answer common estate planning questions. If you don’t find the information you are looking for, sign up for a free consultation with one of our attorneys.

 

What makes you the best option?

Once you tell your visitors where they are and what they can do on your website, you have to answer the most important conversion rate optimization question. You must present a unique value statement that explains why you are a better option than your competitors. You should use your unique value statement throughout your website. Also, every element on your website site, including the colors and images, should support your value statement(s). Here are examples of benefit oriented, clear, and credible conversion boosting value statements.

  • Ranked fastest document delivery service in Los Angeles by the LA Times three years running.
  • The only business law firm in Denver to defeat ten Fortune 500 companies.
  • Our proprietary software allows you to develop and deploy enterprise level web applications 50% faster than any other method.

Apply the three question framework outlined above to every page and every element of your website and you will enjoy increased website conversion rates.

 

Best Tips for Conversion Rate Optimization

If you want to get better results with your website (is it to increase your revenues, to get more subscribers or what not) you have basically two courses of action: the first one is to work to increase your traffic, and the second one is to optimize your site to increase your conversion-rate.

Most people focus on the first method, but the second one can be equally, if not more effective. But let’s take one step back and define what conversion-rate is.

Conversion-rate is the percentage of your visitors who are performing whatever action you want them to. In other words, it is the number of visitors who performed the desired action, divided by the total number of visitors you received. Here is a basic formula to calculate it:

Conversion-Rate = Number of Visitors Who Performed Desired Action / Total Number of Visitors

Let’s suppose you want to measure the conversion of your newsletter landing page, where the desired action is the subscription to your email newsletter. First of all you need to open your web analytics program (e.g., Google Analytics) to find how many people visited that page over a given period of time. Let’s say you want to measure the conversion rate of that page yesterday, and that the number of visitors to that page yesterday was 868. Now you need to log into your email marketing software (e.g., Aweber.com) and see how many subscribers you got on that page yesterday. Let’s say the number was 35. In order to find the conversion rate now you would need to divide 35 by 868, which is

equal to 0.04, or 4% (to transform 0.04 in percentage simply multiply it by 100).

Keep in mind that one day is too short an interval of time to get an accurate measure of the conversion, though. Ideally you should track it for at least one week, to make sure daily fluctuations don’t affect the numbers you get.

Now here is why conversion optimization can be quite powerful. Suppose your current conversion rate on your newsletter landing page is 4%, and that the page receives 5,000 visitors per month. This means that every month you are getting 200 new subscribers (5,000 times 0.04). If by tweaking your landing page you managed to increase your conversion rate to 10%, though, at the end of the month you would have 500 new subscribers instead of 200, and that would be with the same amount of traffic you already have.

At this point you might be thinking “Cool, but how do I improve my conversion?” Some basic things you can try are:

– Test with different headlines and track which one performs better

– Try removing elements from your pages that might distract the user

– Consider using images to help the user take the desired action

– Test different calls to action and track which one performs better.

 

Ways to Increase the Traffic to Your Website and Your Conversion Rate

 

Everyone knows that more Traffic Translates into more sales. So we will need to explore on how to increase your traffic to your website and also how to convert the traffic into sales.

Here are 6 basic ways to increase the traffic to your site:

  1. Update your content constantly (Content marketing)
  1. Search Engine Optimization
  1. Email Marketing
  1. Podcasts & Webinars
  1. Paid Media (Facebook ads, adwords etc.)
  1. Social Media Marketing

 

  1. Update your content constantly – You will need to update the content on your website constantly. Even so you might have a great website with excellent content and performing very well today, only means you will be slipping down the rankings lower and lower on all the search engines. Noise ratios, which is measured by the updates to your content on your websites, are very important for the new algorithms used by search engines.

 

  1. Search Engine Optimization – The selection of the right keywords promoting the products and services you are offering will have a dramatic effect on traffic generation and sales conversion for your website. Keywords are what potential customers are typing into the search engine to find the product or service you are offering.

 

  1. Email Marketing – Email marketing is everywhere around us. Every store online and brick and mortar is trying to get to sign up for their email list, so they can send you promotions and coupons. You will be surprised how easily people will give you their email address. Email marketing used to have a bad reputation for spamming. This has changed and it is a great deal to reach your customers and keep in contact. The nice part of email marketing is that it is free, and that you have not to print and mail anything.

 

  1. Squeeze Pages and Pay Per Click Landing Pages – When a potential customer ends up at your landing page, you have the opportunity to pre-sale your product or services, so when your customer moves one, they are more likely to purchase. The Squeeze page is a little bit different but will at least guarantee the email address of your customer. Both pages will help you convert the traffic that you have generated with all the techniques described into sales.

 

  1. eBay classified ads – eBay classified ads have two advantages, they help you increase the traffic of potential customers to your website, but they also help you convert that traffic into sales. The beauty about eBay is that everyone searching eBay is there to buy something. Each and every one is a qualified customer. Considering that each post averages about 100 to 300 hits of people looking to buy, it will not only increase the traffic to your website, but everyone going there is pre-qualified. Nobody is looking for anything for free, everyone is looking to buy. What a great way to qualify your customers.

 

  1. Social Media Marketing –

 

There are many ways to spread the word of your products or services through social media marketing. Anything from Facebook, Myspace, twitter, bookmarking sites, blogs, links, online forums, etc. Offering free quality advice to people will gain their trust and will give you recognition. You can always add a line pointing people in a subtle way to your website or products. People buy from people they trust and respect.

Getting familiar with all those technique will take some time, and there will be some challenges and setbacks, but if you want to strive and be successful online you cannot life without them.

Just go at them and work them. You will find that with the right attitude you will have fun and you will see your business grow.

 

How To Increase Website Conversions

Many Webmasters and e-store owners get so caught up in trying to increase traffic levels that they almost forget to track conversions. However, the number of conversions, and the conversion rate of your site are among the most important figures to monitor. What qualifies as a conversion depends on your site but is essentially a visitor that performs a desired action – whether that’s making a purchase, clicking a link, or submitting their information. The conversion rate is the number of visitors that perform this action compared to the total number of visitors.

You should always know your conversion rate, and be looking for possible methods to improve it. If you have the time or resources, track conversions on a daily basis. You can then use these daily figures to create weekly, monthly, and longer term figures. Whenever you make a change to your website, including a change in design or a change in content, track conversions before and after. The following are some key areas of website content that, when optimized, can yield a greater conversion rate.

Easy To Navigate And Easy To Use

All websites should be simple to use. Complex sites immediately put visitors off and an overly complex site will drive them to the Close button. Navigation should be simple, the buying process should be simple, and any body of content should be well structured and neatly laid out. This all helps to ensure that your website is simple to use and doesn’t provide visitors with a reason to leave.

The Best Policy – Honesty

Don’t lie and don’t stretch the truth. Shoppers or visitors will eventually find out and they will be more than a little displeased. Credit card charge backs cost you money so you won’t make a profit from fabricating the truth. Being honest also stretches to being open and not hiding the truth. If something is out of stock, don’t sell it on the premise that it will be delivered that week. Give an accurate depiction of your shipping costs.

Don’t Use 1,000 Words (Or Pictures) When 100 Will Do

Some pages on certain topics require a lot of content. Complex instructions or descriptions can take a number of pictures, possibly even a video tutorial, and some written content. However, the average surfer’s attention span varies from three or four seconds to twelve seconds. Wherever a user falls in this range, that doesn’t give you long to catch their attention and deliver your message.

USP – Unique Selling Proposition

The Unique Selling Proposition for your website is the thing that sets you apart from your competition. Whether you have free shipping, massive discounts, or impeccable customer service, you need to really push your USP. The Internet offers consumers an easy method to shop around for the best deal so unless you promote your USP, your visitors will be more likely to use another site. Most sites have a USP, but don’t promote it.

For example, Saddleback Leather has a website which is full of tales of Mexican bullfighting, touching stories about owner’s Labrador, and travel in third-world countries. As a result of unique content on their website, they have created a distinct personality for their brand in the online world. So for Saddleback Leather, the content is their USP.

CTA – Call To Action

The Call To Action is the portion of a web page that is supposed to attract visitors to take the next step. Most pages of a website should have a unique CTA depending on the position within the buying process. For affiliate sites, the CTA may be to click a link and make a purchase rather than a direct step within the purchasing process.

When users sign up for something, they are always worried about the pain to cancel their subscriptions in case they dislike the service. As a result, most of them do not sign up. Due to this reason, Netflix has the “Cancel Anytime” copy just above the “Join Free for a Month” CTA. Thus, it compels users to sign up for the service without worrying about cancelling it anytime they want.

The CTA needs to be powerful and strong without being too pushy. It needs to adequately describe what you want your visitors to do and should be related to the rest of the page content and the demographics of your visitors. The CTA needs to be short, although “Click Here” is a poor example of an effective CTA because it expresses very little reason for your visitors to click the link.

Build Trust

Visitors to your website need to trust you before they will make a purchase or perform any other desired action. The more they trust you, the more likely they will be to answer your CTA. Trust can be built in a number of ways. An open and honest tone will help. Adding contact details, especially a physical address that isn’t a P.O Box, and a phone number, ensures that visitors know you have nothing to hide. Adding informative and helpful content, such as buyer’s guides or tutorials also helps to build some trust and will certainly help the reputation of your website.

Answering Your CTA

Persuading visitors to answer your CTA (Call To Action) can be difficult. You need to build a relationship of trust, convey an honest and detailed message, and ensure that your site is properly optimized to convert. The conversion rate is sometimes overlooked by Webmasters, because they become too hung up on driving more and more traffic to a website. However, if conversions are low then increasing traffic should be a secondary step

 

Easy Tips to Improve Your Website’s Navigation

Good navigation does not only engage users but make the overall performance of the website better.

However, when it comes to develop a functional and simple navigation system on a website, it is better and recommended by every web development company Dubai to conduct research amongst competitors in order to know what can work best for your own website. If you really want to make a difference to your business website, follow below tips;

Avoid unnecessary features

It is absolutely not ignorable that users coming from a mobile device or a desktop system have immediate access to internet but useless features make negative impact on user-experience. High resolution images, flash videos or graphics take long to load whereas simple text and graphics are easier to load. However, if your website takes very long to load, it can affect the navigation of the website.

Navigation bars must be logical

It is critical to deploy navigation bar feature but it has to make sure that the buttons are placed in an order and in a logical sequence. Necessary buttons such as ‘About Us’, ‘Services’ and ‘Products’ must be prominently displayed as well as calls-to-action such as ‘Contact Us’ or ‘Buy’ must also be included. Make sure that necessary pages containing important business information should be easily viewed in order to give easy access to users.

Design must be responsive

Responsive design increases the ease of navigating the website. Responsive websites are modern layout approach and Google also penalizes such websites not containing mobile-friendly features. Make sure that your business website is mobile-friendly and helps users to navigate it through their devices.

Broken links must be fixed

Remember, broken links can largely affect the performance of your business website and they force a user to switch to another site. They can also affect off-page/on-page optimization which does not help your website to generate business leads. It is, however, recommended by every web development company Dubai to check all links on regular basis in order to get such links fixed at the right time if found any.

Include social sharing

Including social sharing buttons to your business website can allow attracting more visitors from social media networks. It can be a very cost-effective way as well as convenient for users to share your business information on social networks.

 

Protect Your Website From Over Optimization Penalty

Google has recently announced latest changes in its algorithm, “Over optimization penalty”. The aim of this algorithm is to penalize the over optimized sites such as keyword stuffing and link schemes. It has affected quite a few sites that are gaming search engine in order to achieve high rankings. Thus it becomes important to make some changes in your SEO strategy. Here are some points that will help you to save your website from these changes:

 

Titles

Titles of your webpage should be authentic. Avoid keyword stuffing in your titles. Do not force keywords in the titles, it looks like that you have intentionally targeted them in the title to achieve high ranking for those specific keywords. With keyword stuffed titles you can achieve high rankings, but subsequently your website’s ranking will fall down. Revisit your site to find out keyword stuffed titles and make the necessary changes.

 

Internal links

Providing lots of internal linking in a webpage may also lead your website to spam. Anchor text and other internal links are important from SEO perspective, but overdoing it can be harmful for your site. If you have a blog and want to drive traffic to your website, use one or two anchor text links. This way it will look natural and informative to both users and search engine.

Footers

Providing lots of links in the footer is not a good practice. Provide the information that users are expecting to see in the footer. Provide important links in the main menu of your site and other information in the footer. Don’t overwhelm visitors with lots of anchor text and links in the footer. Let it appear clear and obvious.

Content

If your website fail to provide valuable, informative content or images or call to actions, your website can be marked as spam. Keyword stuffed and duplicate content is not worthy from search engine ranking perspective. Visitors will not spend time on your website and there will be lower conversion rate and traffic to your website. Always provide unique, worthy and useful content to draw both visitors and search engine’s attention.

 

Backlinks

Getting links from unauthorized sources and low quality websites will also affect your website. If you have backlinks from such sources, it is hard to overcome and control this problem. Google always gives authority to a few quality links, rather than a large amount of links from low quality and unauthorized sources. Guest blogging, social media sites, reciprocal links and comments are the natural sources to get backlinks.

 

Webpages

If you have a large website with so many pages that provide similar content (using variants of keywords), is not a good practice. Google will consider this as spam. Every page of your website should provide specific information. Conduct research before you build your webpages. You can target similar keywords in a single webpage, instead of building separate webpages for each keyword. This way you can provide a good user experience.

These changes are going to penalize the websites that are using these tricks to achieve high search engine rankings. Google is continuously updating its algorithms to provide more relevant and accurate results. Avoid excessive keywords and backlinks. Provide helpful and high quality content to draw both users and Google’s attention.

 

Why Your Website Need a Heat Map Tracking

Heat maps are the web analytic tools that are used to track the performance of your currents web elements that are being used on the site. You cannot change your past, and you cannot do anything to prevent the losses that have already occurred due to faulty design of your website, but can avoid the losses yet to come if you work to optimize the performance of your site elements now.

Heat maps are the tools which can help you optimize the performance of your currents site elements and prevent the losses you can suffer from any of the faulty element on your site in future. These heat maps present a graphical representation of the browsing behavior of different visitors on your site in the form of color variations. These color variations are the results of the variations in browsing patterns of various website visitors with the different elements on your site.

By using the tools like Mocking Fish Heat map tool, you can optimize the conversion rates of each and every element on your site( For example CTA buttons, Email templates, Site layout, Landing pages, etc.). Various heat maps present the graphical representation based on different types of browsing behaviors. Heat maps like, Click Heat maps, Scroll Heat maps, Insight Heat map, Envelope Heat maps, and List Heat maps add to the list of types of heat maps that can be generated easily using the Mocking Fish Heat map tool.

Some improvements that you can make using a Heat map tracking on your site-

After you analyze your heat map using any of the tools in the market, you can take some actions for the conversion rate optimization of your site and its elements:

  1. You need to remove the elements that show very few clicks because these areas are not getting enough visitors. These areas can act as a stumbling block on your site as your visitors are not finding any information they seek on the site. Keeping these non-performing elements on your site may distract the visitors from your actually converting elements on the site. You need to remove these elements and replace them with something more useful for you and your visitors.

Please note: You can replace old elements with those new elements which are already A/B tested. Using an A/B testing on your new site elements will confirm the confidence level for the success of this modification on your site. You can use Mocking Fish A/B testing tool for the same.

  1. You need to prevent visitors from making false clicks.You can find the various elements on your site which do not have a clickable link. However, sometimes visitors get confused and make a click to some non-clickable space on your site. Clicking the non-clickable area may irritate the visitors as it leads them to nowhere. You can optimize these spaces to lead the visitors somewhere useful on your site.
  2. Utilize the areas that are getting more attention for presenting something useful.Using these heat maps, you can find various elements on your site which get considerable attentions from the visitors. Now, you need to optimize the elements in these areas to engage the visitors to your fullest extent. It means, the performance level of already performing elements are needed to be kept optimized so that they keep engaging the visitors. You can also utilize these spaces to put something more relevant or informative from your side.

These are some tips that you can use to plan your way after doing a heat map tracking on your site. Heat map tracking can help your way out of the depressing non-performing sites and can lead you to a more optimized site for your business. Utilizing this excellent tool will surely help you gain a better revenue from your business.

 

 

Website Optimization

What is Website Optimization?

Success, Failure, Prosperity all these are inevitable parts of business. You win one day, you taste the failure on the other. It is a continuous process and everyone is in the search of minimizing the rate of failure and enhancing profitability. Well, utilization of modern and advanced technology can help you out regarding this. When we are talking about utilization of modern facilities for business progress, the context of internet marketing will arrive quite obviously. Asking for the helps of internet has become undoubtedly an effectual process to create a buzz and do a solid publicity of your service and in turn invite more and more people to visit your site. Once it is made certain that the website contains all those information that prospective visitors would love to search for, a high rate of conversion can be expected.

But is it really that easy as it sounds?

No, my dear friend, practically it is not that easy. Without competing and winning with your competitors, how would you establish your distinctive presence in the business fields? You must have noticed that there are so many companies dealing with the same service, but only a few get worldwide recognition and others get lost in the crowd. You take the example of Reebok, Nike (in the sporting equipment’s segment) or Samsung, Nokia (in the field of mobiles and gadgets). Why they are distinguished than their regular contenders, because they have been successful to establish their unique presence to the global audience. And this very method starts with having a website.

Is having a website can really fetch global recognition?

Well, the question can be answered in both ways, YES and NO. Yes, because a website works as the global gateway to your business which is accessible by all the people from various corner of the world. As more and more people would come and see what you have to offer, chances of advancing are there. Now comes the second answer, No because; until you OPTIMIZE your website properly and by abiding the webmaster tools, your site will no longer be in the picture. You seem a bit confused and it’s quite natural. Let me explain. The service you are associated with is also the only means of many people to make their both ends meet. So they are also putting their best efforts to make their website come into the notice of the targeted audience and this is where website optimization comes into the picture.

 

What is website optimization?

You type “best wood furniture supplier, UK” in the search box of Google and as soon as you press “enter” a page will be displayed with relevant results of your search. All of them are offering the same service at your desired country or city or even in a particular location, but yet, the sites are ranked in order. How the ranking is organized? It is basically arranged by observing the optimization process. The site which is organized best will remain at the top position and the process goes according to that. So, in a way, website optimization is effective process to make your website unique in terms of appearance, contents, visual approach, quality, design, etc. by all means. Moreover, the search engines will observe the fact that how much importance you are paying for customer queries. You give priority to your visitors the most; search engines will in turn give your site the maximum priority in their search result pages.

 

That’s not all. It is nothing but the fundamental concept actually. The core process is even more complicated and asks for more expertise. Optimizing your website for the search engines is popularly known as “Search Engine Optimization” (SEO) and the prime purpose of the process is as following.

  • Create a great user experience
  • Communicate what your site is all about so that search engines can recommend your site for relevant searches.

What search engines are looking for in websites?

There are few things that are given priority by search engines to make out your service well and provide the most appropriate search results instead to the visitors. The following table will give you an idea of what are preferred and what are not by the search engines.

What search engines are looking for:

Content: Search engines are always in search of quality contents and that is decided by text, title, description

Performance: How fast your website work means the loading time it takes to open pages

Authority: does the site have good enough contents to link to, can it be used as reference for the same subject?

User experience: This is the foremost important criteria. How does the site look? Is it easily navigable? Is it safe to use? All these questions determine impressive user experience.

 

Keyword stuffing: Stuffing the articles and blogs of the web pages with irrelevant keywords is absolute NO.

Purchase links: Buying links is a negative practice, will not work in the long run for SEO.

Avoiding webmaster tools: May whatever strategy you acquire that should be web master tools abiding.

Poor user experience: Inadequate contents, complicated navigation, absence of professional approach lead to a high Bounce Rate.

The above table describes the things that are not liked and that are appreciated by the search engines in a brief manner when it comes to website optimization. Here are some other aspects too that also have influential roles to play to successfully complete the optimization process. The below mentioned aspects are very important as well to make a website entirely informative and as per the guidelines of the webmaster tools.

Keywords: You will probably find this aspect at the top of the priority list. The very beginning of a search takes place with a keyword. This aspect is highly associated with a good optimization. Unless, there is an appropriate “keyword stuffing” in your web-page contents, it would not be findable easily in spite of being enriched with valuable information. Try to enter all the words and phrases related to your service that may draw someone’s attention to your site. Get creative and think over different sides of keywords that may widen the describing factor. So many tools are available to ease the job of finding relevant and appropriate keywords for your site’s contents.

Hypelink keywords in the contents: “Hyperlink” works as an emphasizing factor for your website and is considered especially relevant to the contents of your web-pages. It is the diverting path that works positively for your website to direct someone to your web-page contents. Don’t give a miss to the opportunity of hyper linking keywords. Moreover, if you hyperlink a page that is also containing the same word phrase, it gives extra oxygen to the optimization process. Suppose, you hyperlink a page with a phrase “best hand-crafted furniture” and that page is also containing the same word phrase in its contents then you get that extra mileage to survive in the long run of website optimization.

Relevant incoming links: Make it a point to reach others with the same service by cross-blogging with them. When you post a guest blog to someone else’s site, you not only get their visitors to access your site also, you get that website pointing to your site by making hyperlink to the blog post (in return, you should also take the courage to promote that site through your network). Make it certain to invite other individuals with similar service to post blog at your site and then ask the owner to promote the blog through his network. When the search engines will come to see that a large number of similar service providing sites are pointing to your, it generates credibility and reliability and in turn optimize your website very well.

Domain names: It is very much important for the overall foundation of a website. It is always better to use sub-directory root domains instead of sub domains. The consistency of domain name comes into the role when you write down the name of your site just as xyz.com instead of wwwdotxyzdotcom and the World Wide Web doesn’t redirect you to your website. This clearly indicates that the search engine can see two different sites. It is not at all effective for SEO as the inbound links will get weaken by getting divided into two different sites. Moreover, having the keywords you are targeting to rank in the URL help the overall SEO process.

Focus on Meta Data: The contents of your web pages should have “title tag” and “meta descriptions” in it though, these are considered as “old school practice” by many but if you make use of them, be sure that it speaks to that page only and is formatted in correct order. It must be unique because duplicate Meta descriptions have no use for SEO.

The “title tag” should also be unique and think of it as a 4-6 word add that can easily attract the attention of the readers.

The preface of SMO for website optimization

The optimization of websites is also greatly dependent on the social media these days. While the entire process of “optimization” is greatly focused at making a great publicity, what can be better than trying to create buzz about your website through social networking sites? Keywords are not only important to be implemented on-site but also at off-site platforms as well. This is actually encouraging the emergence of social media platforms like Facebook, Twitter, LinkedIn etc. and Email is also another effective means of optimizing your website.

These off-site mediums have become a real good means of achieving credibility and search engine spiders are always eyeing this aspect quite attentively. You create a professional page on Facebook where your familiars can acquire all the relevant information regarding your service and products. If your page is being liked and shared by your familiars, it depicts that you offer a genuine service and that’s what impresses the search engines to rank your site among the tops. So you are actually optimizing your website with the help of Social Media. This is a brief explanation of the SMO process. You can also print leaflets or publish them online which also work good to promote your website.

 

Here are some advantages of Social Media Optimization:

  • Stronger web presence: It is next to impossible to negate the importance of social media for growth and expansion of your business. This platform provides the opportunity to achieve maximum exposure that is required for a stronger web presence.
  • Generate potential link: These mediums help you reach to the potential customers and build a faith in their minds about your service. You can have a global reach without having to spend an extra penny.
  • Stay connected with Potential consumers: It not only converts the potential visitors into customers, also let you stay in touch with them so that you can keep your customers updated with all the related information at any time.

 

So, these are few massively effective steps of website optimization and all of these are time tested and capable of producing useful results on the SERPs. Following them as instructed in this text will not only make higher the performance of your website, also you will get to see the result on your business profitability. Hence, make use of these optimization strategies and prepare your website for the global exposure.

Conversion Rate Optimization And Landing Page Conversion Rate

Landing page Tips to help you avoid common traps

Landing page is the primary visual introduction to your business and it should strengthen your brand’s outstanding qualities and convey the message quickly. It is the essential part of driving your sales online. As visitors tend to go through these web pages swiftly, they ought to be organized in a manner that may take the expected action without having to gather selective information.

All the web pages can be optimized in various methods. If your landing pages are not converting, you are supposed to tell the visitors why your product is awesome. You have only five to six seconds to tell this.

The below mentioned checklist can help you avoid most of the common traps.

Prepopulate the cursor

If your landing page has a form field you wish visitors to fill out, a better way to increase conversion rates is to prepopulate the cursor into the first field. This difference has a powerful effect on conversion rates.

Keeping short

You can increase the conversion rates by just asking fewer questions on your form. Visitors normally don’t want to answer more questions to get what you are offering. Once you have captured the basic information of visitors, you can build their profiles in future campaigns.

Testimonials

Including customer testimonials on landing pages is another tactic that is very effective. This is the better way of building trust with your prospective customers than relying on existing customers. You can include testimonials anywhere on your landing page (generally in the sidebar).

Trust Icons

By putting the trust icons next to the submit buttons, more visitors are likely to click on them. Visitors will look at these icons and symbols and may feel at ease. In fact, these logos can strengthen trust and improve the conversion rates. An important example of this methodology is what Prevent Therapy did on its landing pages of sleep apnea treatment.

Using Thank you page

A Thank you page helps in up-selling or cross-selling the products and services. If a visitor gets converted through your product free trial, you can then up-sell the product on your thank you page.

With these thank you pages, you can always engage the visitors by providing additional content or giving them an opportunity to contact the sales team.

 

The Importance Of Landing Page Optimization

 

Landing page optimization is one of the most important things that a lot of SEO specialists overlook. You can drive a certain amount of traffic to a website and sometimes it’s just easier to make sure this specific process is done quite well so you can increase your conversion rate.

What is a landing page first of all? A landing page is a page anywhere on your site where a person will land. So they’ve typed in a keyword and they land on your web page. No matter where they land, if it is a deep page or a home page, that is a landing page. You want to make sure that you optimize all the pages on your website, and when I talk about optimize, I mean for usability. When I talk about having landing pages optimized, I’m talking about usability as opposed to on page SEO optimization.

A landing page conversion rate going from 1% to 2%, you just have doubled the value of the traffic that you’re getting. It’s really important to make sure you focus on improving your landing pages to make sure that they convert as that can sometimes be a lot easier than writing a whole host of new articles to go after another keyword.

In our SEO services sites we make sure that you optimize every page because I think the statistics are that 50% of all traffic ends up on your internal pages, on those deep pages. So just optimizing your home page isn’t good enough. You need to make sure that those deep pages are optimized.

Due to lack of landing page optimization, a lot of people will not have a clear outcome about what it is that the page needs to be doing or what it is that your objective is for that page. They’ll offer the user a whole host of different choices. The problem with that is, if you give someone too many choices, they don’t know what choice to take and then they ultimately choose nothing. So for every page, you want to have one outcome in mind: you want them to buy, you want them to enter their email details into the opt in form, whatever the case may be, you just want to make sure you know what that outcome is.

Landing page optimization is also based on the traffic source. This is a little bit to do with where the traffic is coming from. There are other ways to drive traffic than just SEO, there is a whole host of paid sources as well and in addition to that, you need to try to match the idea of what is the user’s intention that they had when they first visited your SEO company website, for example, and meet them at that level and giving them what they want. So if they were looking for a particular thing, it doesn’t necessarily need to be super slick or anything like that, you need to meet them at that level and understand who your searcher is.

Increasing Landing Page Conversion Rate With CRO

First, a little clarification is in order. Conversion rate optimization is more of a process than a quick fix, but it is still a relatively quick and easy way to increase traffic on your website without spending more money to do so.

The general breakdown of visitors to websites has the biggest portion of visitors leaving your site within zero to eight seconds of viewing your landing page. The next largest group leaves because they do not find whatever it is that they happen to be seeking. Only a small percentage will even attempt to convert to buyers or subscribers, and some of those will fail. The very smallest group will actually convert.

Conversion rate optimization is just what it sounds like – a way to increase the conversion rate of your landing page and keep that largest percentage of visitors who cut out early for long enough to hold their interest.

There are six important segments of your landing page that you should focus on:

  1. Headline: This is the first thing that a visitor will read, so you should make it count. This little phrase can make all the difference. Something like this is commonly called “the hook” because it holds the interest of the reader and will not let go. This is your first opportunity, so make the most of it by telling the reader what you have to offer as briefly as possible.

 

  1. Offer: The offer should include the opportunity for the visitor to take action – that action being buying, subscribing, signing up or whatever your business or organization requires to keep going. After the headline, this is the best opportunity for you to get better conversion rates. Unclear offers have destroyed many otherwise promising endeavors.

 

  1. Lead: This is the first paragraph after the headline. If the headline is the hook, the lead is the line that draws the visitor deeper into the page, hopefully toward a sale. Use this space to elaborate on the headline and give incentive for the reader to keep reading.

 

  1. Benefits: These can be quick bullet points of things that your site offers that will be difficult to find anywhere else. Start with the strongest benefit and end with the weakest. Remember your target audience and know what is important to them to make this section of your landing page the most effective that it can be.

 

  1. Images: Pictures can have a bigger affect than you know. Images that convey the benefits of your product or service can be highly effective in drawing the attention of those who would otherwise move on quickly. Since the people that you are going to market your product or service towards tend to read left to right, place your images on the left side, especially next to the lead. Good captions under a good picture make the sale for you, so make the pictures links to your offer page.

 

  1. The Feel: Websites often lose sales because they just do not “feel right” to the viewer. A web-page that looks unprofessional can turn away many who would otherwise convert. When a site is well-polished, it conveys an air of trustworthiness. Logos from trusted business watchdogs, such as the Better Business Bureau or others, do not hurt either.

 

How To Wield Heat Mapping Analysis to Optimize Landing Pages Using Conversion Rate Optimization

Conversion rate optimization experts (CRO) specialize in optimizing website components like copywriting, web design, and programming to boost overall online sales and profits by up to 100% or more. In fact, when compared to SEO, PPC, Social Media, or even Content Marketing, CRO experts deliver significantly higher ROI for three simple reasons:

 

  1. Conversion Rate Optimization Does Not Increase Marketing Costs

If you want to generate more online sales via SMM, SEO, or PPC, then you have to spend more money on marketing which lowers your return on investment, or ROI. But conversion rate optimization requires no investment in marketing or traffic to increase your conversions making every new sale far more profitable than a new sale from SEO, SMM, or PPC.

 

  1. CRO Experts Only Focus on Increasing Your Online Conversions

SEO, SMM, and PPC companies are ultimately concentrating on driving more traffic to your site which is what all of their reports will highlight. But what they don’t mention is the fact that they are not paid to boost your conversions and they therefore don’t track this metric which is why you can never calculate the ROI from their services. But conversion rate experts are paid to increase your conversions with existing traffic channels making it simple to both calculate ROI and see exactly what you are paying for.

 

  1. ROI Continues to Build with CRO Services

Because CRO experts make permanent changes to your website copywriting, web design, and programming, the increased conversions will continue to boost overall website profits for years to come.

 

It’s simple: Although SEO, PPC, and SMM are vital investments to grow your online business, conversion rate optimization delivers far higher ROI.

 

In every sense of the term, CRO is an absolute “game changer” that can literally boost online profits by 100% or more.

 

So how exactly do ROI experts deliver such high return on investment for their services? Well, one of the quickest ways to boost online sales and increase overall profits is to optimize the primary landing pages. In every sense, your landing or sales pages act like “virtual sales reps” and are designed to convert visitors into buyers or qualified leads at a consistent and profitable rate, at least ideally.

In practice, most landing pages are lucky if they are converting at 50% of their true potential. Of course, Internet Marketing experts could literally come to blows arguing about what exactly constitutes the “true potential” of a landing page. This is impossible to define with one sweeping statement since there are so many business models, price points, and other variables that impact the definition. But, a solid benchmark that applies to most landing pages would be this: A landing page should send 20% or more of total prospects to the next stage in the sales funnel, ideally a shopping cart or sign up page.

To accomplish this objective and to optimize landing pages, sales pages, and product descriptions, conversion rate optimization experts use heat mapping analysis. So rather than get bogged down in endless split testing or completely revamping landing pages from scratch, the heat mapping analysis allows CRO experts to:

 

  1. Isolate Weak Copywriting Down to the Sentence Level

Heat maps are actually an aggregation of data compiled from recording the mouse scrolling movements of visitors to a website. These heat maps will show you exactly where visitors are leaving the landing page, right down to the sentence level. This allows CRO experts to find the weak copywriting tools and fix them while leaving all the functioning content in place.

  1. Calculate CTR of All CTA’s on the Page

Any given landing page might have 3-6 CTA’s (a couple Buy Now buttons, maybe a Sign Up link for a lead generating product, etc.) and it is important to know the CTR (click thru rate) for each CTA because it tells you whether the CTA is effective or not. However, trying to calculate this CTR using conventional traffic analysis tools is nearly impossible since most applications are only tracking the exit and entrance rates for the entire page, not individual CTA’s. With heat mapping analysis, conversion rate optimization experts can quickly determine the CTR for all CTA’s and quickly isolate those that need some work. 

Conversion rate optimization experts employ advanced tools like heat mapping analysis to zero-in on all of the little problems that are bleeding away your online sales. For landing, sales, and product description pages, heat mapping analysis is the quickest and most efficient method for identifying the specific issues that are hindering conversions.

You’ve invested much on your website and done everything you can to see it rank high. Now it’s time your website pays you back through higher earnings. The people visiting your site should actually buy your products or sign up for your services and increase your earnings. That’s where conversion rate optimization services come in.

 

How Conversion Rate Optimization Services Help

Conversion rate optimization services offered by an SEO company are aimed at reducing bounce rates for the client’s website, making the experience of website visitors better at the site, and ensuring that they stay there and are motivated to proceed towards the shopping cart. This is achieved not only through bounce rate reduction, but also brand value enhancement of the business, greater manifestation of its areas of expertise and a boosted online reputation. These website conversion optimization solutions can help the website gain more from the traffic visiting its site and boost its profits.

 

Conversion Optimization as Part of Professional SEO Services

There are comprehensive website conversion optimization solutions offered as part of professional SEO services by an SEO company, which include:

 

* Bounce rate reduction and reputation management (vital for influencing potential customers online and in the social networks)

* Customer call and customer query reviews for analyzing the type of information visitors look for when visiting your website.

* Carrying out metrics analysis which is basically a study of the various factors that lead users to visit your website and certain pages in your site but prevent them from actually carrying out the transaction.

* Analyzing the usability of the website by studying customer perception to detect and correct loopholes.

* Carrying out multivariate testing of the various conversion funnel components such as page content, headlines and page layout.

* Tweaking possible issues in the website such as broken links, inefficient calls to action, poor navigation, outdated content and unattractive or overly flashy website design.

* Optimizing landing pages for keeping the customer at the page and the site longer so that he/she checks out everything on offer at the website.

* Getting cumbersome URLs out of the way and replacing them with SEO-friendly and user-friendly ones.

* Filling the website with security features if they do not exist. These features could include secure lock icons and updated security certificates which will give users an impression that transactions on the website are safe.

* Incorporating intelligent modules such as those displaying related useful items to customers as they are viewing other items in the site or immediately after they’ve added stuff to the shopping cart.

* Researching competing websites to check out what features they’ve added to increase conversions such as any discounts, online coupons, or interactive mediums such as contests or games.

The SEO Company will also provide the client company with key performance indicators (KPI) that help assess the conversion rate optimization of the website along with periodic reports.

Landing Page Optimization – Checklist

Are you working in an agency and have lot of clients & New A/B testing tools to handle? Are you Conversion Rate Improvement Specialist who has to keep optimizing pages for better conversions? Are you a designer who doesn’t know how to learn user’s path but wants to design a page with that stickiness factor?

Then here is a list of check you should always use to assess the optimization opportunities of a Landing Page. A list of rapid checks on a landing page, which you can do within 60 seconds, and can give your opinion about conversion rate of a landing page. There are more checks than these, which you can do later. But these are some checks you shouldn’t proceed further without, and you can do it really fast! We call it The 60/6 Check. The 6 checks you can do in 60 seconds.

  1. Tagline – Tagline is the most important thing to explain the business in fractions of a second. A good Tagline will explain the business to a first time visitor in a snap!

Check – It should be crisp, and simple to understand. Explain the business in one liner.

  1. Headline – The Headline is related to a particular page of a site. How a headline differs to a page from Tagline is, The Tagline talks about the entire website as a product, while the Headline has to explain the Purpose of a particular page. Especially, for a Lead generation page, or a Download page, sometimes, a Headline change can boost the Conversion rate by unbelievable amount.

Check – It should explain the purpose of the page in the simplest manner, and should encourage the user to do the desired activity, e.g. fill a form or download an App.

  1. Call to action – The call to action is the most important feature of the page. After all, you want your user to do something, which is always supported by the Call to action. Again, a call to action can do dramatic changes to a page.

Check – The Call to action has to be always on the 1st scroll. It has to be the most prominent among other features of the page. If there is more than 1 Call to actions, there should be one important call to action, which has to stand out among other. So many options always confuse the user. The text on the button has to be simple and short. There has to be a contrast between Button color and the Text color.

  1. Background vs Text – The Background and text have always had to be each other’s enemy. Their colors can never meet. Normally, A background is always in a light color, and the text on it in a solid color. But still people opposite experiments sometimes which turn out to be good.

Check – Check the contrast between the two. The text always has to be easily readable without any extra effort.

  1. Main communication – By Main communication, I don’t mean the copy of entire page, but the main communication about the product or the site. E.g, About us. This communication has to be like a woman’s skirt. Long enough to cover the essentials, and short enough to look interesting! It has to extend the Headline communication and explain the purpose of the page

Check – If there’s a headline, then the main communication has to extend it. If the text is too much, then it has to be broken down in points.

  1. What’s in it for me factor- Any page has to answer this question, many sites end up boasting about themselves. E.g. you should by our product because we just won an award. But what about their customers? Talk about what are they getting from buying your product or services, and why would they buy them, what’s in it from them?

Check – The page should answer one question. What’s in it for me?

The most important – How to perform this Check in 60 Seconds?

Now, once we know the importance of all checks and what to check for, We have to start checking it for pages in 60 seconds. Here’s how! Landing Page Evaluation Checklist as below

  1. Tagline – Crisp, and simple to understand. Explain the business in one liner. Based on that give your rating to tagline of the page.
  2. Headline – Explain the purpose of the page in the simplest manner, and encourage the user to do the desired activity, e.g. fill a form or download an App. Based on that give your rating to headline of the page.
  3. Call to action – It’s in1st scroll of the page. The most prominent among other features of the page. The main call to action stands out among other call to actions. Simple and Short text. Contrast between Button color and the Text color. Based on that give you’re rating to call to action of the page.
  4. Background vs Text – The contrast between the two. The text is easily readable without any extra effort. Based on that give you’re rating to background vs text ratio of the page.
  5. Main Communication – It extends the Headline communication. It’s broken down it to points if it’s too long. Based on that give you’re rating to main communication of the page.
  6. What’s in it for me factor – It has enough to convince the user about the product or service. Based on that give you’re rating to what’s in it for me factor of the page.

Go through the landing page you want to check, and Start giving ratings for all the Checkpoints above. Give ratings from 1 to 5. 60 seconds over!

Below is the example for landing page evolution check list, comment and ratings by user. Now, since you the check is over. You can prepare table for check points to organize it better way,

  1. Tagline – The tagline is very long. Your rating for tagline of landing page is 1/5.
  2. Headline – The headline is perfect, no need to change. Your rating for headline of landing page is 5/5.
  3. Call to action – It’s very prominent, stands out among others. The text needs to be more precise. Your rating for call to action of the landing page is 4/5.
  4. Background vs Text – The text color can be more solid, the size of the headline can be increased. Your rating for background vs text of landing page is 3/5.
  5. Main communication – The main communication is way to long, it’s broken down in points. Your rating for main communication of landing page is 2/5.
  6. What’s in it for me factor – It doesn’t talk about product features. It doesn’t talk about the discount which is available. Your rating for what’s in factor of landing page is 2/2.

Fill the comments as above and you ready with a list of things you want to change, simple!

Please note one thing, if the user gets lost on your page, or get confused between too many options, he’ll always decide to leave the page. Would you buy from a Shopping mall that sells all the items from Electronics to Vegetables on the same shelf? This check will point out all the problems because of which the user gets lost in the all in one Shopping mall.

 

Maximizing The Online Worth of Your Business

Conversion is the core of any web-based business. You might have huge visitor traffic to your landing and internal pages but without conversion of visitors into actual buyers, it is of no worth at all. Experts believe that there are two primary methods of conversion exist in the market namely on-page conversion rate optimization and optimization through referral sources. Let’s take into account both one by one.

Choose Button Text and Location Wisely:

When we talk about CTR, it is obvious to learn that buttons are still the most important entities that play a significant role in conversion. A button is usually a very vital tool used as to fulfill call-to-action objectives on a web page. However, from the user’s perspective there is a number of factors need to be considered while putting these elements on the page. A button does a great job on your page when you talk about a particular call-to-action. Therefore, it is inevitable to observe color, size and dimensions of these buttons before putting it on the pallet.

Improvise Your Page Speed:

Being a conversion optimization expert I am amazed how website owners hardly focus on the page speed of their respective websites. A visitor who comes online to buy certain products or solutions is a serious freak. He doesn’t have enough time to glance at your website until it opens full screen. Beyond doubt, the matter of the fact is that you need to work on arrangements that reduce downloading time of your website. Amazingly, you will be stunned to know that improved page speed is one among the most important components that turned Facebook a social network giant.

Crispy, Crunchy and Touchy Headings, Subheadings and Text:

There are hundreds and thousands of the service providers who work in the same domain you do. My biggest concern is why one should stop on your service page if it doesn’t comprise an engagement component. You will admit the fact that a title “advantages of CRO in internet marketing domain” has no charm to tangle the buyer’s mind. You should however rely on a striking heading such as “CRO Blueprint for 2013”. The latter will certainly have more impact on your buyers. I will suggest you to learn from Facebook ads and Google ads to create better and self-expressing headings and text.

Think Twice Before Placing Images:

I have no doubt in admitting that images have a very crucial part to play in the conversion. But I will also like to include that it is the image placement that may hurt your conversion prospects direly if placed abruptly. Heavy, blurred and over-imposed images instigate visitors to leave your page instantly. So allow me to suggest you to hire a web designing professional who knows how to play with images. Don’t be the self-stated master of all the trades. Let experts decide what’s good and what’s bad for your websites from the conversion point of view.

 

Landing Pages – A Preeminent Way to Boost Conversion Rate

When an individual clicks on an online advertisement, search result or social media link, he lands on a landing page instantly. For improving conversion ratio, maximum online businesses contact professional designers to design their landing pages. Converting online traffic into sales is one of its utmost benefits. Creating effective pages for websites is proving to be advantageous for online businesses as these not only attract target market but also enhance potential sales leads. When these pages gain appropriate backlinks, they improve a site’s ranking in search engine results. Pay-per-click advertising (PPC) has become an indispensable way of driving humongous traffic to a website and it is primarily utilized for promoting these pages. Eye-catching design and attention-grabbing content are some of the crucial elements and call-to-action is an imperative feature which is added.

Special offers, catchy headline, videos, captivating images and simple layout can turn an average-looking page into an appealing and revenue-generating one. A few people have a misconception that design of a webpage does not affect sales or leads. However in presence of a stunning design, more and more folks take interest in a company’s products and services that furthermore leads to purchasing. Competent designers build landing pages which enable a business stand out among competitors. When it comes to boost conversion ratio, their importance cannot be overlooked. These are primarily used for signing up for newsletter, product registration, selling services or products. Apart from persuading site visitors to take a desirable action, these help in solving their problems in a quick manner by providing them ample information as per their need. These can aid in generating leads, earning great revenues, improving user experience, engaging countless people and providing them adequate details.

A visitor gets attracted to a particular page where he finds the desirable information within short span of time. If a webpage is not intentionally designed to enhance conversion rate, a business can lose prospect customers. With landing page optimization, it becomes easier to comprehend visitor’s behavior. This process is perfect for those who run email marketing and PPC campaigns. A striking design creates a superlative impression on visitors. While browsing internet for searching a product or service, they prefer visiting entry pages that have highlighted text and bullet points. Buy buttons and various offers build a trust among site visitors and they do not hesitate to purchase online. A sales page should have bulleted information, relevant keywords, easy to read content and bold headings as well as subheadings. In addition to this, it must have contact form, social sharing buttons, logo of an organization and comprehensive description of offers.

There are cornucopia of organizations that offer landing page design service. Web designers and developers of these companies add text ads, text links and display ads to gateway pages. They eradicate all those elements which distract readers from buying anything. Several companies offer these services and make web pages search engine friendly. One should opt for a reliable and reputable firm which has colossal experience in designing gateway, squeeze, sales or lead-generating pages.

Designing Landing Pages With Maximum Conversion

It is not realistic to dream about quick and big money as a marketer but following basic rules of business can bring you close to this. As in day to day life first impression can play a big part in your business. As an online marketer to achieve this first impression the best tool you could use is to design a landing page. It provides you the opportunity to grab the attention of your potential client within a time span of 3 to 5 seconds. Either you lose your customer or you may win a customer depending on the appearance of it.

It is recommended that the color scheme, graphics and background creates a positive emotion and provides easy navigation with no eye sores. Using more white space and bright but easy on the eye colors can be ideal for your creation. Also remember to provide the most necessary information without trying to bore your customer to death. The layout and the content should be well balanced. So that it would interest the customer to go through your primary website to get more details.

Your landing page is designed to create a sales lead, so make sure you gather and layout the elements in an organized manner. Make sure that it is user friendly as possible and the instruction to complete a sale is naturally paved by the organization of these elements. Having fancy fonts can also make you loss a customer. Therefore make sure that you use a font which is readable by a person at any age. Also make sure you use the proper font colors which will complement with the background and the other elements.

Using visualizations to bring out the message could also catch the attention of a potential client. These visuals should synchronize with the basic website concept and should be illustrative. Thus it should bring out the strong message executing the role of a mix of communication tools. That being said we come to the element which full attention should be given. Using a good copy or text content on the landing page is as much important as putting together the rest of the elements. Only text could give instructions to your customer about the action that he should take once he views the landing page.

For example, SWISS Airlines has built a one of a kind website. When you visit the website, you will feel as if you are in the website. The immersive website tells their stories and describes what it feels like to fly with SWISS Airlines. The powerful visuals and animations take users to different sections on the website that provide information in a unique manner.

When creating text content for the page you should always look at it from the customer’s point of view. Write something that would give a catchy tag line that would pick your client. When developing a landing page it is crucial that to develop each element a strong uniform message should be displayed on all accessible tools.

Summing all up when designing a landing page you will have to use appropriate colors, have a balance in the content and graphic elements, have a well-organized layout, use readable fonts, visualizations to be used appropriately and a good copy should be included. This will guarantee you have a maximum conversion rate from your landing page and would increase traffic as well as sales on your website.

 

Efficient Tips To Improve Your Landing Page’s Conversion Rate

All online marketers want high performing landing pages, and the only way to do that is through conversion optimization. We believe most online marketers do not bother to do conversion optimization, but that is the only way to get higher conversion rate numbers. A number of online marketers create a landing page but don’t really work on it after that. How much you test all depends on your landing page and what you have on it. If you want higher conversion rates, then take the time to learn what we will talk about next, and then put it into action.

 

You will have to hit your visitors hard with great benefits they will receive from you offer. If you’re offering a lower price then everybody, show it. If you have more features than anybody else, mention it. This is a way to make yourself truly stand out of the competition and let your prospects know about it. If you are unknown to them, then be aware that people will arrive with full duplex mistrust going on, so you need to try to melt the ice a little bit. You also need to have a very strong offer because in the end people must feel like they must have whatever it is you are offering. The second thing that you need to do is, minimize the distractions that are on your landing page. Links that have no real meaning to your offer or your landing page do not need to be there. The landing page needs to be crafted just right so people see your copy and their eyes naturally follow to the optin box, or whatever you have. So all needs to be 100% relevant on your landing page and is very clear about what is offered.

 

Lastly, boldly state your shipping terms and expected delivery times. Will it take a few days, a week, or is delivery instant by download. Time frames for delivery are a huge factor in whether or not a prospect converts. Let’s face it, nobody wants to wait these days, so why not show them how fast they can get your product? Always come out of the gate with a plan for landing page conversion optimization. Testing your landing page for higher conversions is not tough to do, but you do need to understand a few things about copywriting to be the most effective. The surest path to the end of the rainbow with your landing page is testing as many elements as you think are necessary. Also, if you are really not sure and concerned about mistakes, then simply do not worry about that because everybody makes mistakes. The place to start if you have never done it is with split testing – so there you go, go get started.

Tweaks To Double Your Conversion Rate

If you’re using a free report or trial offer as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing or just plain ugly, you might be losing out on many valuable prospects. I’ve recently implemented a few simple changes to a client’s landing page that resulted in double the conversions. These changes are all easy to do, so I urge you to try them yourself:

  1. Remove All Distractions

First, I eliminated all navigation from the landing page. And yes, that includes the newsletter subscription form. I wanted visitors to focus on registering for the offer. Once we had their names and email addresses, we could easily invite them to subscribe to the newsletter. (In fact, the service this client uses allowed us to automatically send a newsletter invitation once the prospect signed up for the freebie.)

  1. Make The Subscribe Button Bigger

I replaced the standard form subscribe button with a large orange graphic button. I also replaced the word “subscribe” with “Send Me The Complimentary Report”. I felt that users might be confused, since they were not asking for a subscription, they were asking for a downloadable pdf document. So I made sure the text on the button was descriptive of the offer.

  1. Include A Product Shot

I know it might seem silly, but product shots have been proven time and time again to increase conversions, even for digital items. So I decided to show the visitors what they would be getting. Since the original pdf document had a boring, text-only opening page, I created a new cover graphic for the product shot (you need a compelling graphic). Then, I added that same graphic to the report itself, to ensure readers that yes, they did download the proper file.

  1. Add A Caption To The Product Shot

I added a quick caption below the product shot highlighting one of the main benefits the reader would get from reading the report. Eye tracking studies prove that web visitors do read captions, and I wanted to point out the main benefit to encourage as many conversions as possible.

  1. Use A Mouse-Over To Show The Report’s Content

If your report is rather small, I would recommend skipping this step. However, since this client’s downloadable report was several chapters long, I decided to add a table of contents page. First, I rewrote the chapter titles using more compelling, benefits driven text. Then, I created a graphic that revealed the table of contents when a visitor rolled over the product shot. It was a nice, subtle way to reinforce the report’s benefits.

  1. Add An Industry-Insider Testimonial

I added a quote right on top of the submit button from a well-respected industry insider touting the benefits that will be learned in the free report. Now here’s a tip – the industry insider was not talking about this particular report, simply one of the key ideas within the report. It was not an actual testimonial, simply an implied endorsement. But the implication went a long way in encouraging downloads.

  1. Simplify The Registration Form

This is a point that I always struggle with, no matter what client I am working with. You must know what you want before you design the form. A smaller number of fields on your registration form results in more prospects. However, using more fields on your form results in better qualified prospects. A visitor who is serious about what you are offering and has already moved through the buying cycle is more willing to provide additional information. Before designing your form, it’s important to outline the metrics for your campaign. Do you want more names or do you want better names? Remember, not all prospects are created equal. We actually developed separate landing pages for this campaign: a simple form for PPC and a more complex form for in-house lists.

Of course, I suggest you run some split tests and try these tweaks out for yourself.

And speaking of split tests, I received a question from a reader who was interested in knowing how long to run a split test and how to finally know when you have a clear cut winner. I’ll tell you the same thing I tell all my clients – don’t overdo it. You can spend months and months and gobs of money testing and redesigning and testing again. For most small business websites, this is overkill. A good rule of thumb for a very small website is that 1,000 unique visitors should produce a clear-cut winner.

Don’t forget to run the numbers. Sometimes the minimal increase you obtain from the “winning” page isn’t worth the time and money it will take to complete the entire site redesign.

 

And my final note on testing: usually, what works on one page will work on all of your pages. So, if you find that large submit buttons outpull smaller buttons on your download page, it’s a fair bet that large buttons will work better on your contact us page also.

 

Time to implement: Each of these changes can be implemented in approximately one hour. You might want to make the changes and do the testing on each tweak individually.

 

Landing Page Optimization – Checklist

Tagline – The tagline is very long. Your rating for tagline of landing page is 1/5.

 

  1. Headline – The headline is perfect, no need to change. Your rating for headline of landing page is 5/5.
  1. Call to action – It’s very prominent, stands out among others. The text needs to be more precise. Your rating for call to action of the landing page is 4/5.
  1. Background vs Text – The text color can be more solid, the size of the headline can be increased. Your rating for background vs text of landing page is 3/5.
  1. Main communication – The main communication is way to long, it’s broken down in points. Your rating for main communication of landing page is 2/5.
  1. What’s in it for me factor – It doesn’t talk about product features. It doesn’t talk about the discount which is available. Your rating for what’s in factor of landing page is 2/2.

 

Please note one thing, if the user gets lost on your page, or get confused between too many options, he’ll always decide to leave the page. Would you buy from a Shopping mall that sells all the items from Electronics to Vegetables on the same shelf? This check will point out all the problems because of which the user gets lost in the all in one Shopping mall.

Conversion Rate Optimization And Bounce Rate

What is a Bounce Rate And How do I Know if Its Good?

Many people constantly ask, what is a bounce rate and what is a ‘good’ bounce rate for my website?

A website “bounce” is when someone comes to your site and leaves quickly. This can be due to a number of issues. First, your site’s landing page (the page a user comes to from another site – most often your site’s home page) may be unclear, unorganized or not loading properly. By unclear I mean the site does not clearly express what its purpose is. A site that offers books shouldn’t have a huge movie screen on the center of its home page. An unorganized site may not have a clear navigation. Most web users expect instant gratification. A user on your site who is looking for something – whether it be information, an item to purchase or contact information – should be able to find it in a matter of seconds. Whether I do a website design for small business or a large corporation, I always first anticipate why a customer or user might visit that site in the first place and am careful to clearly label all the navigation options.

Bounce rates may also be due to poor website optimization services. If a website optimization service provider is optimizing keywords for your site that are not relevant to what a user is searching for, this can cause users to visit your site and leave quickly because the information you have is not relevant to them.

As for the question, what is a ‘good’ bounce rate, unfortunately, the answer is not as clear cut as you would expect. The best goal you can set for yourself is this: better than your current bounce rate and better than your current time on site.

It is not wise to compare your bounce rate to other sites or competitors. Ever site is unique and each business may have extenuating circumstances on how the site’s users interact with it.

When you are looking to hire website optimization services, don’t expect to compare yourself to others. Only compare yourself…to yourself. Focus on improving your business. You want more visitors for a certain keyword? Make your benchmark higher than what it is today. You want to get a better conversion rate? Then you should look at what it is today and aim for improving on that.

 

How to Reduce The Bounce Rate of a Website

It is very important to estimate the Bounce Rate of one’s website so as to increase the conversion rate.

Now, let us first understand what bounce rate means?

In simple terms, bounce rate means calculating the percentage of the website visitor(s) who visited only one page of your website without having a look at the rest of the pages.

This single page is generally termed as the landing page of the website. Lower bounce rate of a website means that the website visitors were interested in finding out more information on your website. In other words, we can say that the landing page of your website is good enough to catch the attention of the target public.

It is suggested that the bounce rate should be lower than 50%. Also, for content (information) related websites, higher bounce rate is beneficial.

But for websites other than the information related sites, lower bounce rate should be maintained.

The following are some of the points to be kept in mind to reduce the bounce rate:-

  • Quality of the content
  • It is important to write the content to match the requirements of the target audience. Also, the content should be inclusive of all the key words.
  • Loading time of the website
  • Your website should not take a long time to get downloaded.
  • Designing the web pages
  • Always keep your target audience in mind before designing the web pages.
  • Interlink the web pages
  • Every page and every key word of your website should be interlinked properly.
  • Avoid using many key words
  • Use the key words in limits.

 

The Truth About Your Bounce Rate And How To Fix It

Your Bounce Rate is a good gauge of your SEO & Internet Marketing efforts, but that statement comes with a lot of conditions. Like a lot of elements in Internet Marketing, and especially Analytics, you have to realize that interpretation is needed. It’s not necessarily something you can look at and decide it’s good or bad. Here’s a quick story to make things clearer.

A client called me and asked me about the current bounce rate. When I told him what it was, he replied that he was concerned because it should be another number. He was told so by somebody. I had to explain some things quickly to calm him down:

There’s no Right Bounce Rate that fits all industries and types of sites. It’s a fact that customers ‘bounce’ at different percentages in different markets. Now if you have an 80% or above Bounce Rate, you should be worried. But there’s no standard rate.

 

How Bounce Rates Can Be Very Deceiving

Bounce Rate should be looked at more according to individual pages, not necessarily across an entire site. For example, the above client’s site had a lot of articles I’d written that ranked very well nationally on his subject.

So, a lot of those visitors who came in through the articles were from all over the country. They stayed to read the articles because they were helpful and informative. However, this client’s office only served a certain geographical area, and most readers weren’t from there and couldn’t use his services. Because of that they didn’t stick around after reading the articles. Thus, the Bounce Rate was inflated by those articles that ranked so well nationally.

 

The True Measuring Stick Of Bounce Rate Success

The real measurement of your success with Bounce Rate is improving it. As we noted above, it’s often difficult to say definitively that your rate is a good one or bad one. Unless it is abnormally high, of course. So you need to work on things like these:

– Is your headline strong and to the point?

– Are you giving the visitor real content or do they arrive and find nothing on the page that truly grabs them and their interest?

– Are you giving your visitors a reason to go deeper into the site?

– Are you showing them clearly how to get to the information they want?

– Is your Navigation easy to understand and easy to locate?

 

These are just a few things to look at critically on those pages that have high bounce rates. Go over them through the eyes of a visitor who has never been to the site before. You might even want to have a friend or family member look over the site to give you their impressions and a critique.

Remember, your point of view is not the one that’s most important here. It’s the POV of your customer, your visitor, the searcher. You have to give them what they want or else you end up with a very lonely site and a very quiet business.

 

Establishing A Solid Conversion Rate Optimization Strategy

When it comes to meeting the unique needs of the “visitor”, most websites fail miserably. One could easily attribute this poor performance to factors like having a high bounce rate and low opt-in rate, which would result in a much higher cost-per-acquisition, blah, blah, blah… 

Aside from the obvious metrics, the real question at hand isn’t “Why does my conversion rate suck?” but rather “Where do I start to convert more visitors into sales or actions on my website?” 

The truth is, to fully understand conversion optimization is to understand that it is as much a science as it is a creative art form. Allow me to elaborate: 

The science 
The involvement of controlled, quantitative testing to prove or debunk a hypothesis requires a scientific approach. The better the hypothesis or user scenario, the better your tests (and results) will be. 

The creative 
It is just as important for your design team to recognize patterns and take a lateral, creative approach to visually solve the business challenges at hand with landing pages that convert. 

Make sense? 

Here are 3 easy steps to help you establish a solid conversion optimization strategy: 

1.Determine the pages in your funnel 
A conversion funnel consists of the steps or sequence of web pages which your visitor is required to view in order to complete the desired goal – resulting in a successful conversion. For example, an ecommerce site might have a funnel that looks something like this: Add to cart > Checkout > Review Order > Payment info > Submit order 

2.Align your website and business goals 
A great exercise for step 2 is to gather a handful of people within your organization and have them view the key pages within your funnel, jotting down the primary goal or objective along the way. If you come to discover that their answers are all over the map, just imagine how confused your visitor is. Use this feedback to define and refine. 

3. Come up with awesome hypotheses 
Remember the old saying if you put crap in, you’ll get crap out? Well it’s extremely relevant when running conversion tests. The more time you dedicate to creating a killer hypothesis, the better results your tests will yield. Bust out your user experience chops and throw every potential user scenario at the wall, then tweak and tickle until you’re left with the most relevant plots. 

When it’s time to start testing, be sure to test more than once! Many marketers make the mistake of running a single test, making some user experience and design changes and never testing again. 

This is a big no-no! 

Conversion optimization is a continuous cycle and repeated testing is often the greatest contributing factor to the success of any revenue-focused campaign. Learn from the mistakes of others and don’t be afraid to ask a colleague for their non-objective opinion – every little bit helps. 

Tools of the trade 
Now it might not be obvious to some of you, but using a reputable testing platform (or multiple) is highly recommended when trying to improve your website conversions. Here’s a list of some of the tools I’ve played with in the last 12 months: 

Visual Website Optimizer 
Probably one of the more popular A/B testing tools around. Visual Website Optimizer allows users to easily set up conversion tests on multiple page designs with a point-and-click visual editor. You can define your conversion goals, split your traffic and preview design changes instantly. Plans range from a free trial to $249/month for large agencies. 

Google Website Optimizer 
Google’s very own conversion optimization tool, Website Optimizer, is a free testing tool that enables users to better optimize their content and designs with split testing and monitoring the results over a set time period. If you’re just starting out, this is a great way to get your feet wet. As with all Google products, the interface design and reporting capabilities are pretty straightforward. 

KISSmetrics 
Definitely one of the sexiest tools around, KISSmetrics is an online analytics and event tracking utility that’s used by corporations like eBay and Amazon to track people (not page views) and the actions they are completing on a website. The interface is intuitive and the data this thing generates is out of this world. Plans range from $29/month to $300/month. 

Usabilla 
More geared towards usability testing, usabilla makes it easy to improve your website design, conversion rate and overall user experience via real-life participants. They visit your site, answer questions and provide detailed, visual feedback as it pertains to your test. Plans range from a free trial to $199/month for 10 active tests and 250 participants.

 

Recipe For A Mind Blowing Conversion Optimized Site

Getting an appealing website is not any sure shot way to grab the desired conversion rates for your online business and needs some extra inputs from the site owners for that fruitful business results. No matter, whatever may be the nature of your online business and your targeted customers, conversion rates are the priority for every business entity. If you are having an e-commerce site, here are the various steps that can help in improving the e-commerce conversion rates for your business.

  1. Prepare informative demo video for your home, landing page and product image- A 2-3 minutes informative videos can grab the instant attention of your targeted customers and can explain your desired message more effectively. You can include various informative videos like working/operation of a product, how to maintain the effective working of a product, instructions for filling out any web form, checkout information or any other registration forms for spreading your message in the minimum possible time than those long worded text messages.
  2. Work towards making your search facilities more user friendly- Often, product searching has been observed as the paramount concern for most of the online shoppers and has also been one of the significant contributors towards shopping cart abandonments that tends to affect the online reputation of your e-commerce store. Implement the various searching parameters like size, brand, price, price and other possible criteria for making the product searching a seamless task.
  3. Rebuild your product pages in the most appealing manner– For any e-commerce site, product pages are the second foremost important page after the home page as they are the medium through which the site visitor directly engages for making the online purchase. Your product pages should consists of the following key ingredients like CTA button, detailed product image, informative product descriptions and a simple checkout process for providing a seamless online shopping experience to your targeted customers. There are various A/B testing and heat map tools like Mocking Fish that is reliable in terms of test results, effective cost, user friendly interface along with the simple installation and configuration that can help you site owners in this difficult task of website redesigning and customization process.
  4. Provide the attractive pricing for your available products- There can’t be any other element other than an effective product pricing that can grab the instant attention of your targeted customers towards your online store. You need to analyze your competitors’ website for pitching your products more aggressively in terms of cost effectiveness and to increase the demand of your featured products among your targeted customers. There are various ways to make your product pricing more reasonable through the use of effective discount coupons, gift cards, free shipping services and other such methods.

Conversion Rate Optimization for Search Engines

Why Search Engine Optimization Matters

If you are trying to make a living online, then your website is your source of income. Without proper search engine optimization–or SEO–you might as well be flipping burgers at the local fast food joint, because you will make more money there. 85% of people find the things they buy online through search engines which is why it is vitally important that you get a high search engine ranking.

Trying to run an online business without good SEO or search engine optimization would be like trying to run a brick and mortar store out of a plain brick building without any signs. You might be lucky enough to get an occasional straggler walking in, but masses of people are never going to find you. SEO is that important. If you don’t have a plan in place to get traffic online, you’re just not going to get visitors to your site. And the search engines are a big part of getting traffic online (not the only, but one of the best if you want long-term traffic that you don’t have to pay for).

So, how do you get a better search engine ranking? Mostly, you will get a better search engine ranking by building a better website. Now, this doesn’t mean that it has to be fancier, prettier, or more high tech–sometimes those things can actually work against you–but it has to have better content along with good functionality. The search engines’ robots don’t care how pretty your fonts are or what colors you use on your website (these things may affect your conversion rate, however, so this is not to suggest they don’t matter at all), but they do care about the words on your website. You see, the search engines use complicated algorithms to determine whether a site is providing high-quality content on their websites.

How does a robot know if your content is high-quality? They judge your SEO content by a couple of factors. They check to see if your keywords match your page’s subject and how many times you use them. Too many can get you blacklisted as it will appear that you are just trying to get a ranking by using a keyword over and over. Too few and you won’t get ranked for that keyword at all. SEO articles must provide a delicate balance between informing and entertaining the viewer and providing the right density of keywords in order to achieve proper search engine optimization for your website. And your content needs to be “fresh”.

 

The same old SEO article left there for a year may pull in good search engine rankings in the beginning, but suddenly you website will disappear almost entirely off the radar.Proper SEO can take some time and effort to learn, but the good news is that there are plenty of companies that can do it for you for a very low fee. Whatever the charge is will be well worth it in the end because you will be able to make a lot of money with your search engine optimized site.

 

How to Drive A Lot of Traffic to Your Site through SEO Optimization

Every webmaster wants their websites to receive a lot of traffic. The best traffic that offers the highest conversion rate is the organic traffic. Organic traffic refers to the traffic that comes from the user search in the organic search engine. In order to get organic traffic, you need to rank for the targeted keywords of the product you sell. Website optimization falls into two categories including on site optimization and off site optimization. Onsite optimization involves optimizing all aspects of the website so that it becomes more SEO friendly. Offsite optimization refers to building backlinks for your website.

The content of the website must be optimized with several important keywords. Instead of optimizing the content with one keyword, you can optimize it with multiple keywords to increase the chances of ranking in the search engine. Before writing the content, you can compile a list of keywords that have the least competitions and receive sufficient monthly traffic. The keywords have to be relevant to the products which you are promoting. The Google keyword research tool is the best free research tool on the internet. There are also other keyword research tool which you can use to find the keywords such as Keyword Samurai, Keyword Spy, Bing’s Keyword Research Tool, Word Tracker and Keyword Discovery.

Besides, you can perform off site optimization to drive traffic to your website. Offsite optimization refers to techniques such as article submission, social bookmarking, and etc. When submitting articles, make sure you include links in them. If you don’t include links in the articles, it will be useless to submit to the article directories. Each article directory determines the amount the links you can have in the resource box. To find out how many links are allowed, you should check the article submission guidelines. You should refrain from submitting too many articles per day. The article you submit should be unique. You can use duplicate article checker too to check for duplication of the article.

Social bookmarking is a great way to promote your website. When bookmarking your website, make sure you write an interesting title and description. If the title and description is not catchy, nobody will want to read the post. You can social bookmark a humorous post to create attention. The article in the landing page also play an important role. The first paragraph of the article must be interesting because it is the first thing that the visitor see. The first paragraph should not be too long. If it is too long, people will not want to read it. It should be short and contain not more than 4 sentences so that people will want to read it.

Directory submission is the most common way of getting backlink to your site. Many people refuse to perform the directory submission because of the monotonous task. Your hand will feel tired because you have to enter the same information over and over again. One solution to your problem is to hire a SEO company. The SEO company will help you to submit your site to SEO friendly directories. By using the service of the SEO company, your website will be submitted within a minimal time frame.

 

Why Should Conversion Rate Optimization Be Part Of Any SEO Campaign?

If you are an online marketer, then any Search Engine Optimization campaign you have should lead to more sales; that is after all your ultimate and probably most important goal. Conversion rate optimization (CRO) is rapidly becoming as big as SEO in terms of online marketing strategies and should certainly be a factor in determining how well your SEO campaign is going.

The best SEO firms will track you conversion rate for you as part of the package you have signed up for, but there’s no harm in you doing a little research into this for yourself. You will be able to discover if your investment in SEO is working if you are reaping greater benefits, but there may be more work involved to optimize your conversion rates.

There are several indicators of how well your SEO campaign is going, and one of these is the increase in traffic to your site. However, if visitors are entering and exiting your site rapidly, and there are no increases in telephone queries, for example, then something is wrong. Perhaps your content needs to be reviewed and keywords need to be changed. It could be that the page layouts in your site need to be altered.

What you need is for visitors to engage with the content of your site and stay long enough for your content to sell your products of services.

Your pages may have a higher profile in the Search Engine Rankings Pages (SERPS), but if this isn’t being converted into sales, then something is wrong within your site. Your conversion rate is an indicator of the success of your SEO work. In fact, it is arguably the most important indicator you have of this as positions in SERPS are fluctuating these days.

You and your SEO company will have to analyze which pages have the best conversion rate and which have the worst; then you have to decide why this might be. It could be that your poorly performing pages are overloaded with information which is putting visitors off. What they want is something that is easily accessible so you have to get your message across in a concise way. The pages which are performing poorly might need to have their keywords rethought out and the content tweaked to accommodate new ones.

You might want to think about the page layout and need to remember that Westerners read from left to right, starting with the top left-hand corner of a site, so place ads judiciously. Their eyes then move to the right and down to the left again, while some Eastern script readers will go from the opposite direction. Think about who your customers are and where they come from.

Do you have your “Buy” button embedded in your content as well as next to the price? This may be obvious to some, but not every site optimizes the positions of these buttons. If you have awards and badges for your products and services from industry leaders, then make sure these are featured prominently on your pages, as visitors are more likely to buy from sites which they perceive to have a good reputation. Genuine testimonials from satisfied customers should also be prominently displayed. Make the most of your attributes in this area to ensure a better conversion rate.

If you employ an SEO company ask what guarantees they can give regarding conversion rates, but be realistic. Inform the company of what you expect and ask if it can be delivered, or what exactly can you expect in terms of conversion rates. If they tell you that this is not part of the SEO deal, then find another company which understands the way forward in conversion rate optimization as well as SEO.

 

Benefits of Involving Search Engine Optimization Specialists in Business

It is important to hire search engine optimization specialists to assist with professional strategies for an individual or a company running an online business and with an interest in improving rate of clicks made by visitors or attract more clients into visiting his/her site. SEO professionals have all the skills and experience needed to make the website become one of the most visited with an intention of increasing profits in business.

For any website to get a high ranking, search engine optimization must be done. In connection to this, if you do not have any time to do it or if one has no skills to do it, he/she can seek assistance from search engine optimization specialists. There are various benefits an online business can get from work done by SEO professionals. Making a decision to hire SEO professional is credible since it can help the business reach the desired ranking on the search engine.

The first thing to know that can also in a way be associated with benefits of hiring search engine optimization specialists to help trigger the ranking of website, is that the services offered by the SEO professional are not expensive, yet the outcome of the services is highly profitable. Though it needs some money to get the services, the profits outweighs the cash spent in a big measure.

Search engine optimization specialists are known for working indirectly to avoid so many ads, yet helping to achieve the objectives of the business. SEO professionals do this by mostly helping the business get and use relevant and reliable keywords. They professionally and skillfully search for keywords that are helping businesses in particular fields sell as much products and services and capture so many visitors. This is what gives SEO professionals capability to triggering high rates of sales and customer returns in the business.

 

Experience proves that search engine optimization specialists offer services that are less costly as compared to other marketing strategies that a marketer can alternatively employ to get equivalent returns.

Search engine optimization specialists can help achieve high return on investment. High return on investment (ROI) in a business can be of great benefit to a company because it helps improve the competitive position in the business. It also helps the business to keep growing. Increased competition means increased profitability to the company and increased rate of survival during tough times.

The other vital benefit that a business can be sure of earning is the high rate of awareness that a brand being advertised will gain. After SEO professional work on improvement of the websites, the brand or service being offered on the internet gets to be known to so many visitors who click on the strategically placed keyword or links. This is also as a result of the high traffic that it helps the site to gain.

Search engine optimization specialists are also associated with giving services that uplifts its public relations. Through capturing so many people into the site, it makes them aware of the product/service and the benefits that it can give to the business. Many people and companies keep talking about this particular company that is making high profits or becoming so popular. They end up gaining interest to transact with the company or involve it in many other things in the social arena, thus keep in contact with the company.

Lastly, services offered by search engine optimization specialists can bring better conversion and long lasting results to a business.

Search engine optimization services – Bring More Customers to Your Website

Why Professional SEO Services Are Important
Search engine optimization services are vital to the success of any business since they help its website live up to its potential. The website is the major marketing tool for any business and more publicity in the right way is what it should aim for. But it isn’t as easy in the competitive SEO world with changing user trends and altering algorithmic innovations. This is why you need professional SEO services to help show you the way.

SEO companies can figure out the right means to help build the rankings. There are many factors involved here including keyword optimization, quality content, user-friendly website interface, backlink generation, social media optimization, conversion optimization, link building, PPC (pay-per-click) ad campaigns, and email campaigns.

What the Search Plus Your World Update Has Done
SEO companies are now monitoring the latest Search Plus Your World (SPYW) update by Google:

Now having active Google+ business profiles, updating the profile page with your product information, building up followers and having your profile in as many Circles as possible has become really important for optimizing SERP performance. This ensures that you come high in the SPYW search page which seems to be growing in importance along with Google Plus’ popularity surge. You also need to add the +1 button in your website’s product pages.

If you have a professional SEO company at your service you would already be plotting your next move so you could benefit faster than your competitors.

Google+ Revolutionizing the SEO Scene
This move by Google has suddenly made Google+ more important for businesses than even the hitherto more popular Twitter and Facebook. Many, including Twitter CEO Dick Costolo have expressed their displeasure at the possibility of the Google SPYW update not actually serving the needs of genuine searchers, but the update is here to stay for now, and businesses need to make better use of it. Professional SEO services could help them do it smoothly.

Twitter and Facebook Profiles Are Equally Important.
That’s not to say maintaining active business profiles in Facebook and Twitter won’t help. In fact, as many users would admit, they haven’t quite warmed up to Google+, and these older social networks would continue to be important and would come up with their own ways to stay relevant. Google has claimed that it draws from other Web sources and Twitter results have also been reported by some to appear in the SPYW SERPs. With affordable SEO services webmasters can be prepared for this.

Social Media Important for Website Optimization
Social media optimization is a major means of generating backlinks and creating buzz. But it is only one among the many other ways available to get traffic. Decreasing the bounce rate of your website, making your website more user-friendly, ensuring efficient web hosting, creating and maintaining article submissions and blogs, and optimizing conversion rates for better ecommerce can all have massive long term and short term advantages for your website. These various search engine optimization services are effectively balanced by the professional SEO company.

As you’ve seen, the SEO world keeps undergoing transformations and only professional SEO services are able to help clients make effective changes to their SEO strategies accordingly. Through innovative solutions professional SEO services can bring more customers to your website.

 

Social Bookmarking and SEO Optimization

Social bookmarking is a popular SEO optimization method that is being utilized by individuals and companies. Social bookmarking sites increase the exposure of your site because of the large traffic volume they receive.

 

When social bookmarking your article, make sure you optimize your title and descriptions with the main keyword. The main keyword is the most important keyword that you will use to promote your product and services. It should have little competition so that you can easily rank in the search engines. The lesser the competition of the keyword, the more chance you will have in ranking in the top position of the search engine. The average keyword density of the title and description should be 2 – 3%. If you use too many keywords, visitors will avoid it because they know you are a spammer.

 

The search engine does not like bookmarked posts that are stuffed with keyword. The title should not be presented in all capital letters. If you use all capital letters, it shows that you are trying to get the attention of people. Hence, the search engine will regard you as a spammer and not index it. If your backlink is not indexed, it will not be counted. Therefore, you must make sure all your social bookmarked posts are indexed. In this way, your backlinks will increase.

 

Creating a large friends network in the social media site will help to boost your SEO ranking significantly. When you have a lot of friends in your network, they can help you to vote for your post. The search engine will index your post faster because you are popular in the social media sites.

 

The people that you befriend in the social network site must have the same interest as you. If they have a different interest, they will probably not interested in the product you sell. After you have befriended a lot of people, you can start to promote your site. Besides promoting your site, you can post links to other informational articles. In this way, people won’t be suspicious that you are interested in promoting your products.

Social networking sites such as Twitter allows you to engage in conversation with your followers. Engaging in conversation can make your followers more loyal to you. When they are more familiar with you, they will pay attention to the products or services which you are selling. As a result, you will have a higher conversion rate and make more sales. You should not spam Twitter with links from the same domain too many times per day.

 

If you keep tweeting your URLs every day, the search engine will drop your ranking. The best thing is to engage in casual conversation with the followers. You can talk about things that are happening to you every day. For example, if you ate your dinner at a restaurant, you can tweet about it. Sometimes, you can ask your followers to answer a quiz. It will help to stir up activities in your account.

 

Top 10 Tips For Better Web design SEO And Conversion Optimization

Following are the best tips for website design, basic SEO and conversion rate optimization.

  1. Create Template to Design your website: Design a professional template which relevant to your business theme and attractive enough to attract the visitor and create positive impression about your company.
  2. Choose color and layout: You can choose a color and theme as you like but should be of light color or contrast combination and visitor can read the content easily without any stress.
  3. Decide Image: Place different images in your website that should be rich of information and easily understood by the visitors
  4. Design your Website Structure: Give your website simple easy and clear-cut navigation structure with user/visitor friendly so user can go anywhere from the home page and comes home page from any other place.
  5. Increase the Relevancy: Increase the relevancy giving right information to right place and right category or sub category to right place.
  6. Use Attractive and SEO friendly page Title: By giving attractive, meaningful and relevant title to each and every page of your website.
  7. Insert Meta Tags: Insert a Meta tags in your website like title tags, Meta description and Meta keywords to define each and every page individually that will help search engine to find your website and rank your website more easily.
  8. Increase the presence in Social Media: Increase your presence in social media by using twitter and Facebook to increase the awareness of your website and your brand in social media.
  9. Give your visitor Fresh Content: Always gives your something new and innovative information rather than stick to one so in this way website getting loyalty of visitors.
  10. Increase your Conversion Ratio: If you want to increase the conversion ratio of your website than put submit inquiry button to each and every page, make your website light weight, give interesting and genuine content to each and every page of your website.

 

How Conversion Rate Optimization Works for Your Business

Doubling Your Sales From Same Website

You could have spent considerably on your website in addition to accomplished everything you could to determine that status higher. Now you have your web site pays you again through increased cash flow. The folks browsing your web site really should pay for your own solutions as well as enroll in your own providers in addition to improve your wages. That’s exactly where transformation rate search engine optimization providers can be found in.

Precisely how Conversion Rate Optimization Services Help

Change rate search engine optimization providers made available from an SEARCH ENGINE OPTIMISATION organization usually are aimed at reducing jump charges for your consumers website, generating the knowledge connected with guests greater for the web page, in addition to making certain that they remain right now there and are inspired for you to progress on the shopping cart software. This can be realized not just through jump rate lowering, but also company value development with the small business, better current expression connected with the parts of know-how along with a improved on the net reputation. These types of website transformation search engine optimization solutions can help the website acquire far more on the targeted visitors browsing the web page in addition to increase the revenue.

Since you might generally understand, there are several actions to enhance the quantity of prospective buyers aimed at your website similar to Search engine ranking, Change search engine optimization starts off along with search engine optimization connected with website

About three mandatory measures connected with Optimizing Site usually are as follows

1. Learn your own purchaser -To advertise greater you should understand your visitors greater
Learn your own purchaser demographics Education and learning, Earnings, Regularity, Marketplace, Way to site Electrical power cost-free in addition to compensated Site Analytics equipment; you have to have an Analyzer as well as someone in-house; who would comprehend your small business and with pizzazz connected with marketing and advertising.two. Planning for a world wide web upgrading using engaging or funnel structure

Build a fantastic consumer knowledge, allow all of them decide on their particular path tabbed routing, demos, slim benefits with – Examine, Cost range, Brand). An innovative custom made in addition to engineer exactly who build sense of balance while using Design and style in addition to Simple to use Functions. Action Control keys are crucial being a sales agent exactly who in close proximity as well as look for buy. The consumer should know where to start in addition to and what will transpire whenever he / she click the button. This can be a button to use it.

3. Examining in addition to Optimizing Change Routes
Examining can be nothing but using distinct Headings, Shades, Action Control keys, Written content, Picture, Design and style & Format, Nav, Landing page for example. It truly is noted once or twice which a tiny adjust has increased transformation rate

 

Using Free Traffic Suggestions To Improve Sales

By free traffic, we generally refer to the number of web visitors that access a certain web page without the website owner paying for them. Free traffic represents the normal result of good web page indexation, optimization and maintenance. The popularity of a website should always be on the rise, provided that it addresses a niche market, and it promotes a quality product. Not all free traffic is good for business. That is an entirely different matter if we consider web surfers’ and there business relevance.

 

You can get more traffic if you implement professional strategies to get the users’ attention and make the pages really competitive. The higher the level of free traffic, the better the chances to make sales. At least, that’s the first impression under the circumstances. The truth is that you can get a thousand visitors every day and make no sales, on the contrary you could lose money if you are using Google AdWords. How is this possible? A lot of this comes from the keywords you choose for your website. And I will show you how it works.

Let’s consider the case of a company that sells pet food. The keywords you choose for your website should be targeted for people looking to buy pet food not for people who are just surfing the web looking for information on the different types of pet food. Thus, instead of using short keywords, you should go for the so called long-tails that are more specialized. Carefully look into the keywords status in case you have high free traffic but a low conversion rate.

This is how many people get back to search engine optimization, and redefine their approach to the domain. Use keyword tracking tools to find the keywords that are most high in demand, and then select from the software-generated lists, the terms that you consider appropriate. Some of these will be used for article marketing, others for search engine optimization, but they all aim at increasing the level of free traffic and sales.

You could do a bit of reading about the rules that make free traffic advantageous for businesses. You will inevitably be able to find tips and techniques from marketing experts and more experienced marketers. Then you simply choose the top strategies and techniques that you believe will help your website and begin to implement them.

Conversion Rate Optimization – Fine Tune Your Web Marketing Efforts and Boost Your Online Business

Conversion rate optimization (CRO) involves optimizing your paid search ads, landing pages and website design elements to covert more of the visitors that land on your website. CRO is growing in popularity because advertisers see it as a viable way to increase profits without raising ad spend.

Why Optimizing Conversion Rates is Key

As many search marketers know, driving traffic to your website is just part of the battle. Once consumers get to your site, you need to convert them to customers. So convincing users to take a desired action, be it giving you their email address, downloading a white paper, signing up for a newsletter, etc is a crucial step. Conversion rate optimization is the key to bridging that gap.

How to Improve Conversion Rates Through Optimization

There are a number of things you can do to increase your conversion rates, like tweaking design elements and signals and revamping landing page copy among others. But in my experience, two of the most powerful techniques for conversion rate optimization include:

Creating clickable paid search ads – Writing compelling PPC ads that are highly-relevant to the search query of your target audience is paramount to conversion rate success. Even better is to target users who are further along in the buying cycle (meaning they’re more intent on purchasing your product) with high-intent, mid and long tail keywords.

Matching the message with ad and page – Maintaining a high degree of relevance between your ads and corresponding landing pages should be one of your primary goals with CRO. It’s imperative that your landing page delivers on the offer of your ad (the call to action). And no matter what your offer is, make sure it’s easy for the searcher to complete the action, be it filing out a form or downloading a free widget.

Optimize Your Conversion Rates by Starting with the Right Keywords

When thinking about conversion rate optimization, many marketers tend to start out by tinkering with forms and buttons and other design elements that may or may not lead to a sale. But a large part of CRO is making sure that the most qualified searchers land on your website in the first place. Because unless visitors convert, getting tons of Web traffic is worthless.

With paid search, you can maximize your qualified traffic by bidding on and optimizing for the right keywords. Therefore, it’s crucial you do your keyword research beforehand and do it right because your keyword data will inform everything you do, from content authoring to bid decisions.

Once you have you keyword lists in place, you can begin to effectively group these keywords into segments of small, manageable, tightly related groups. Having your keywords clustered into these tight, narrow groups makes it much easier to:

* Write effective, highly-relevant and targeted PPC ads for each group of keywords

* Create specific, optimized landing pages to pair with your ad groups

By assembling better keyword data, you can make better decisions about your ad copy and landing page content and better target the right customers. These practices can have a powerful effect on increasing both traffic and conversion rates. Then, once you have the right keywords in place and you’ve crafted relevant ads and page content, you can start to manipulate the design elements of conversion rate optimization, such as placement of forms and buttons. But always make sure you think keywords first!

 

Here’s How Conversion Rate Optimization Software Will Quickly Help You Boost Online Sales

To be brutally honest, conversion rate optimization (CRO) software is just another tool available to website owners to help them increase their online sales. Like any tool, however, CRO software won’t do the work for you or magically boost your online sales overnight. But when used properly and leveraged to its full potential, conversion rate optimization software will help you quickly isolate the issues that are depressing your online sales and causing visitors to leave without becoming customers.

Specifically, here are three ways that CRO software can help you quickly boost online sales with minimal training or investment:

 

  1. Conversion Rate Optimization Software Isolates Weak Direct Response Copywriting Tools

Did you know that a landing page or even most product descriptions contain up to 12 or more distinct “sales tools” created by copywriters to convert prospects into buyers? Just a few of these distinct sales tools include:

  • Value Proposition
  • Credibility Tools like Testimonials, Endorsements, etc.
  • Post Script
  • Primary and Secondary CTA’s
  • Scarcity Element
  • Bonuses/Incentives
  • Identify the Problem
  • Anticipated Objections to Purchase

 

But do you know what happens when most website owners realize they have a landing page or product description that doesn’t convert well? They completely start over, rewriting and even redesigning the page or product description from scratch. Now in some cases, you might get lucky and actually improve the conversion rate with a complete revamp. But most of the time, simply rewriting and/or redesigning a landing page or product description is very inefficient and wastes a lot of time and precious resources.

But for conversion rate optimization software platforms that include a heat mapping feature, you can quickly isolate weak copywriting tools down to the sentence level. Specifically, the heat mapping application will show you the average scan times over copywriting tools. Those tools with low or relatively weak scan times will need to be modified and fixed. The other sales tools with solid scan times can be left alone which can dramatically reduce the time and expense of revising the weak landing page or product description.

  1. Conversion Rate Optimization Software Identifies Weak Points in Your Sales Funnel(s)

What if your landing page or product description is actually converting quite well but your sales volume is still quite low? This could indicate that you have a problem with your sales funnel. Specifically, you are not getting enough visitors to your primary landing page or product description. CRO software applications like Google Analytics can show you a clear picture of your visitor distribution. If less than 50% of total visitors are making to your primary sales page(s) or product description(s), the problem can typically be fixed quickly with the insertion of transitions with CTA’s that direct prospects to the primary sales tools. Even the insertion of a scrolling slide show that directs visitors to your primary landing pages can dramatically improve your sales funnel and ultimately boost the conversion rate with minimal investment of time or resources.

  1. Conversion Rate Optimization Software Identifies Weak CTA’s

Most landing pages are designed with multiple calls-to-action (CTA’s or if you like, the Buy Now, Learn More, etc. buttons) that are strategically placed throughout the page. But if the CTA is placed incorrectly (introduced too soon or too late in the copy) or contains weak direct response copywriting, it will convert poorly and actually alienate visitors.

CRO software that includes heat mapping features can almost instantly show you the weak CTA’s on your landing pages because they provide individual CTR’s for each exit point. Without heat mapping, there really is no way to isolate the effectiveness of any individual CTA on a landing page.

Make no mistake: Conversion rate optimization software is a powerful tool that can quickly isolate the problems that are alienating visitors and tanking online sales. And although CRO software cannot tell you how to fix the problems it identifies, it will help you avoid the guesswork and extra time and expense of trying to find the issues by trial-and-error, split testing, or just plain revamping everything from scratch. And while all conversion rate optimization software suites come with their own advantages and disadvantages, we highly recommend Google Analytics, Optimizely, and Clicktale as solid platforms that can quickly help you boost online sales with minimal or even zero up-front investment.

Why Business Listing Optimization is Important For Businesses?

If you are not new to the world of online business, then you must have heard about local business listing optimization. Some of you might already have listed on such listing indexes. But have you ever thought why business listing is important for ventures. If no, then you got to read this article. Here we will be focusing on the significance of local business listing. So, let’s commence with what these listing sites are and how to get listed on such portals.

Well like all the real marketing agents, web listing sites are also a sure fire way to connect businesses with potential customers. Local business listing optimization includes showcasing and keeping up-to-date information like discounts, events, offers, coupons, videos and photos that is relevant for the buying people. The prime agenda of such sites is to make people aware of business websites offering same products or services that they are seeking for. The sites allow business to get listed with other similar kind of businesses belongs to a certain locality and that is why it is termed as local business listing. For example, B2B Connect Edmonton, B2B Connect Calgary, Canadian Business Directory and others.

 

  • The most prominent benefit that your venture would see is that listing portals put forward your offerings in front of the targeted audience exactly the way you want and time that is required. Thus, it makes your online presence better and by properly putting the content on Google’s local business listing, you can easily generate desired outcomes. By adding a tab to encourage users to write reviews will also aid you up your website’s score to a better level. In addition to this, you can also deploy some search engine optimization methods simultaneously to ensure good rank in major as well as minor search engines.
  • In order to obtain maximum benefit of listing, you are required to remember a few fundamental steps. First of all claim your business listing on multiple directories and managing it like a website. Listing is quite similar to the websites, but it is better to exploit it as a tool to promote your primary website. To get a good rank in search engines, you have to sure that all the information you provide is accurate otherwise it would be of no use if people can’t reach you. That is then followed by managing profile or listing by adding business photos, videos, and posting blogs to make draw customers’ attention and make them stay on your site for long.
  • Dealing with local business listing involves sustaining the customer reviews and maintaining good relations with the less satisfied customers. In the final step, the process includes observing the listing analytics and deciding how to perk up listing.

Another interesting fact about the listing is local maps which you can observe on the right side of the Google search result page. Google map listing is the today’s key mantra of business pros to make it. Now question is why Google map listing is so important? Answer to the question is that every organization whether small or large wants good ranking in all search engines so that they can have more exposure.

The Google map listing provides better online presence and visibility to uplift the business and make it reach to the audience efficiently. It brings more traffic to your website and delivers best conversion rate which in turn aids in enhancing the customer base. What’s more? You will be delighted to know that the Google map is absolutely free service, but it does charge for updating citations. Apart from listing there are also a few elements like keywords and prominence of local businesses required to acquire a good search engine rank. The web spiders and crawlers find their way to a website only if these criterions are matched. Even SEO institutions design business website with keeping these attributes in mind to ensure a good ranking.

It is needed to mention that listings are really essential for business revelation and growth. From composing good quality content down to the adding accurate phone number and physical address of organization makes the venture noticeable in the web. With the help of listings and Google map listings every venture can prosper in the business world and reap considerable amount of profits.

Pay Per Click (PPC) Optimization

 

The Process Of PPC Optimization

PPC optimization is an ongoing process. There are certain things you are going to do in a circular type pattern, meaning you start back over every week refining your PPC campaign, performance, and refining your results as well as testing everything out. Optimization requires setting it up and measuring it against your business objectives. The following week you go back in and refine again.

Optimizing PPC campaigns is circular in its nature; you are looking for what has changed. This is the essence of PPC optimization. You are only looking for what has changed, at one data range to another and one date range to the next. You are looking for what has changed because the internet is always changing. In addition, there are always new competitors entering the market. Such changes also include new keyword trends that emerge. For instance, about 25% of all search queries every day are brand new.

The internet is expanding. There is more meaning implied in keywords which can shift at any given moment. For example, say you have a campaign that you have had for a little while and one of the keywords is “income”. Initially, this seems pretty obvious; income is income. But, when spring time comes along, suddenly, income is related to taxes. Thus, most people doing search queries on income or anything related to income, 80% of the results are going to have something related to taxes. Thus, the meaning of the word “income” has shifted to mean taxes. What this should tell you is, if you are not watching your campaign performance, you will start to receive unqualified traffic and your campaign will no longer be targeted. This damages your ROI and profitability due the attraction of non-targeted traffic to your site. You have to watch your campaigns so you can catch any shifts.

Even Google’s algorithm changes often. Everything moves at a lightening pace. The reason you optimize and the reason you do optimize as a process is because it allows you to stay on top of any changes that take place. Plus, there is the added benefit that optimization, if done correctly, improves your performance. You will continue to take advantage of all of the opportunities that are presented to you.

First Step In PPC Optimization:

The first step to optimization is to continually test new markets. Testing is included as part of the circular pattern in optimization. Twenty five percent of all keyword queries are new. Keyword trends affect the outcome of everything. Thus, if you are not watching to determine what the market is doing today, you are probably missing new markets or new ways that people are searching for your products or services. You may even be missing out on new opportunities and locations of where markets are gathering in online social communities and blogs. These are areas where you could be doing content advertising.

There is always going to be a new opportunity and the only way to continually get more market share and to get more traffic, more leads, sales, and profits out of Google, is going to require that you test new markets and expand out into these new markets.

In a brand new PPC campaign, you are doing a lot of unknown things; such as, using keywords that you have done some research on, but you are not sure whether they are going to work. For example, you have a new website and you have no idea how the landing page is going to convert; this is an unknown factor. This is why it is essential that you are always testing these factors and unknowns to find the knowns and continue with your progress.

A brand new Google campaign is going to require a huge amount of testing, even if it uses branded keywords, because you are still going to have to test all of the measurements we stated above. You are going to test to see where the traffic spots are. You are going to test to observe your competitors. You should be testing the whole system.

The second step in optimizing PPC is going to require that you monitor your campaigns on a daily basis. You especially want to monitor you test campaigns. Test campaigns are going to be the most prone to bleeding ad dollars. The reason being that if they are brand new and you are testing, 90% of what you are doing, is not going to work. This is because with keywords, which is true of any kind of direct response marketing, which Google is, is similar to direct mail. With direct mail, you are looking for a 3% conversion rate. This is also very similar on keyword search. If you put a lot of keywords in, some will drive traffic and sales, while others won’t do anything, some will not have any market, and no one is searching for them. Others are going to be very competitive. This could lead to you having to take your time in order to get market share. There are also going to be keywords that will cost too much.

 

Second Step In PPC Optimization:

Step two is going to require you to be in your campaigns every day, monitoring your campaigns and determining which ones are working; especially in a test campaign. The newer the campaign, the more frequently you should monitor it. When you are monitoring your campaign, you are looking for action. You are looking at your campaign to gain some insight so you can take some action.

Now, the question you may have is what type of action is required? You can’t do much on a daily basis except stop what is bleeding your ad dollars. So, when you go into your campaign, you are either pausing or killing the keywords and ad groups on a daily basis in a test campaign that has 20 or 30 clicks.

Usually, the keywords or ad groups are experiencing terrible conversion rates, a high cost per conversion and they are not producing a lot of leads. Quite possibly, they may have a terrible CTR that you should pay attention to where certain keywords are getting a lot of impressions, but not a lot of clicks. Later, you will need to work on your ad copy, but you could be experiencing a situation where, although you have been optimizing your campaign and you still are not able to get your metrics up. In a situation like this, you have no choice but to shut it down.

But, most times on a test campaign, you just want to look at the conversion data daily and plug all of the wholes that are bleeding ad dollars on the keywords and campaigns that are not converting to leads and sales opportunities in your pipeline.

 

Third Step In PPC Optimization:

So, now when you move past, testing, monitoring, and plugging the holes, the third step in optimizing PPC campaigns is to evaluate what is working and what is not once a week. This is when we return to the performance metrics. To get the performance metrics that are meaningful, you need a significant amount of data. This step cannot be completed off a couple of clicks, impressions, or conversions. The more data you have, the more concise you insights are, the more likely that the known is no longer an educated guess.

You can get performance data daily if you have a very high traffic campaign, ad group or keyword. Improving the performance data is a daily activity. But if you are looking at overall improvements, which include landing pages, ad copy revisions, and are improving the metrics rapidly, you need to do this once a week. Again, on high traffic terms, when you trying to burn in a position or do something else aggressively, you should be monitoring your performance on a daily basis. It is only if the data provides you enough insight that helps you to know what to do next.

Your entire account should be optimized once a week. At the account level, you should be looking for all the key performance indicators mentioned in this article. Of course, you first step should be reviewing you key metrics once a week. This includes improving your CTR, conversion rates, and finding new keywords and new markets. These actions should be done every week. The keywords that are converting to the most leads are the ones you should use to find new keywords and new markets.

Once a month, you should be looking at your Return on Investment (ROI). This is key because your ROI determines your business success. When monitoring your ROI, you are looking for ways to make more profits. The third step is a different process. Like your performance indicators, this step requires that you have a lot of data. It has to be conclusive data. Once you see that a campaign has converted to 20 or 30 leads per day, then you have some pretty conclusive data that the campaign is a lead generator. We refer to this step as profit mining. You mine out the top performing keywords by re restructuring your campaigns to separate you highest converting keywords and placing those high performing keywords into their own campaign, thus allowing you to optimize them to get the most out of them.

Just for the keywords and ad groups that have proven to produce leads, you want to remove the terms, keywords, and ad groups, text ads, and capture pages and place everything into a separate campaign. Once you move them into a separate campaign, you can then increase the budget and increase the amount of time you spend optimizing. This allows you to invest your time in the right place, but more importantly, you can put your money into a campaign that is a lead generator or money maker. These campaigns, which are known to convert, are labeled and assigned a much higher budget.

By increasing your budget on you top performing keywords and ad groups, you are increasing the ability to generate more leads and more money because you have already optimized the key metrics for traffic, cost, and quality. These are also campaigns where you understand their behavior. The campaigns could be a buying behavior or converting behavior and with such behaviors, you want to maximize how much money you spend in that campaign. You want as many conversions as possible. Again, this is a step that should be done once a month.

In essence, by doing this, you are creating different high performing campaigns that are separated based on their behavior. For example, you could have a high converting campaign for leads.

Another one for sales and sales ready leads, who are leads that are calling you and following up with you. You could have several campaigns in the sales funnel for your introductory sale or low price sale and your top tier sales, which have the highest profit margin.

This way you are tracking which of your campaigns are producing the most results and this is done by separating those key performers into their own campaigns where they can be optimized and maximized. This is a big part of the overall PPC optimization process.

After this step, you then want to track these high producing campaigns at least once a month. As you can see, the PPC optimization process does not happen in one day or one week, or one month. This is why optimization is often referred to as a system of testing, monitoring, and evaluating. Improving your campaigns is a circular pattern over days, weeks, months and then returning to step one where you compare the two date ranges and look for gains or losses, so you can continue to determine the appropriate actions to either stay on track or get back on track.

 

PPC Services – Increase Your Conversion Rate

You have an aesthetically pleasing ecommerce website. You have great products. Everything seems perfect but no one knows about it. Isn’t that a setback for your company? Yes, it is. So what is the solution?

Search engine optimization and internet marketing.

An SEO company helps such businesses build a strong online presence. SEO entities are experts, who tweak your website using various tools and technologies to generate traffic. SEO experts accomplish this task by adopting the following strategies

Keywords –

An SEO entity analyzes your products or services to find keywords with high relevance and conversion rates. This typically means adding keywords to the content which are popular with visitors. The idea is to generate potential leads. Just fetching high traffic will solve only a part of the problem.

On-page optimization Formatting and Meta tags –

Search engines love certain HTML tags such as H1. It also gives importance to Meta tags, description tags, the density of keywords in the body text and image description tag, called the ALT tag

Website Design and Semantic coding –

Site structure is crucial. SEO companies know that and make sure that your website has short and relevant URL’s, coded as per WWW standards, does not contain duplicate content etc.

Off-page optimization

Content submission –

 

Directory submissions, press releases and off-site blogging have become important tools of SEO companies. These tasks are performed to generate back links. Search engines love in-bound links because it automatically tells them that your web presence is important and therefore linked by other entities.

PPC services or pay per click is an important and indispensable marketing tool. Whenever someone queries search engine for certain products or services the links on the results page are typically broken down in two parts. One part (mostly left side) is reserved for natural search results or organic search results whereas the right and the top are blocked for paid Ads. PPC is a bidding system where advertisers bid for certain keywords relevant to their products for the above mentioned positions. Higher bidding fetches higher position on the search results page.

 

Once again, the idea is to find visitors who are genuinely interested in your products and that as many clicks on your Ad are converted into leads or sales. This is done with PPC and SEO working in tandem with each other.

An internet marketing agency takes over after SEO is completed successfully. Once the optimization process is done with, a team of people comprising of copy writers, content providers, social media and blogging experts initiate off site optimization. This is done by exploiting various technologies and platforms. Some of them are mentioned below.

Creating a robust presence on social networking sites via company and products pages. Members and visitors typically endorse your product, if they like it, which builds confidence amongst potential buyers. This in turn generates leads and enhances sales of the company.

Offsite blogging – Posting content on blogs provides quality back links and creates a knowledge hub or reference point for many would be buyers.

Email marketing – One of the oldest direct marketing methods but continues to remain extremely popular.

What Can You Afford to Invest on PPC?

You have to consider pay per click advertising an investment, since there is a risk to gain and a risk to lose. If you know what you are doing or hire someone who knows what they are doing, then the risk to gain is substantially higher than the risk to lose. Still, you have to know what you can afford to invest and set your budget before you even get started with PPC.

Basic Financial Restraints

Most people have limits on what they can afford to spend on PPC simply because they have a budget they have to keep. This means you have to first determine what you can afford to invest on PPC in terms of your total marketing budget for this business venture. If you are throwing everything you have for online marketing into PPC, then this is simply a matter of determining what your overall budget is.

If you are using PPC as well as some other paid sources of advertising, then you will have to consider the overall budget then keep reading to determine how much of that overall marketing budget you can afford to throw at your PPC campaigns. From there you can break it down to how much should be spent on different keywords for maximum benefits in the end.

Never invest your mortgage money on PPC. This is not an online casino. There are no guarantees that your efforts will lead to sales.

Understanding Conversion Rates

Eventually, your data analysis should help you come to a figure known as your conversion rate. This is basically the number of clicks you need to come through to your site in order to result in a sale. This is not a strict formula where you can count on making a sale every time a certain number of people give you a click. This is just an analysis figure that basically says “in general, your site delivers one sale for every twenty clicks received.”

Once you know the conversion rate for your website, you know about how many clicks you need to pay for in order to get a sale. Again, it doesn’t work like clockwork, but it gives you something to go off of when determining how many bids you need to pay for to get the sales you want.

This is important because you can figure out what it would cost at different bid rates to get those clicks. You can then determine if you can afford to tackle specific keywords right now or not. If bid prices are high for a particular keyword, you simply may be unable to get the clicks you need within your limited budget. In that case you might target some less competitive keywords to get started then tackle those higher priced bids when you start making sales on your website.

Putting it All Together

You should never just blindly start bidding on keywords. PPC is a great way to get instant exposure for your website and bring in some sales while organic SEO builds steam, but you can also lose money if you don’t know exactly what you are doing. It is important to constantly track the results and make changes to your PPC campaign as needed. Never go beyond what you can afford in your budget, even if that means you have to start out slower than you would like.

 

Search Engine Optimization Against PPC Advertising

Most site owners’ ultimate objective is to maximize their profits and to be capable of get this; they’ve to beat the top of the search engine outcomes pages. And in order to get this objective it needs the adoption of the vital techniques to enhance their website’s visibility and maximize traffic going to their web-site.

The required strategies can include an organic search engine optimization campaign or an integrated SEO campaign by way of pay per click advertising. To understand how these methods work can give a fair analysis of which a choice to do is to get probably the most advantage and give maximum traffic.

Pay per click advertising is when a web-site owners use the search engine to advertise the items or services which is supplied. The internet site owners’ advertising cost will depend on the quantity of clicks that their advertisement gets as well as the expense they bid on the key phrases.

Search engine optimization is where websites owners effectively optimize their pages in order that the internet site can attain a high rank inside the outcomes pages of the major search engines. This will be the organic or natural search results and acquiring a high rank on a specific keyword will be the ultimate goal.

Web marketing people are having a difficult time determining which is greater, the PPC or search engine optimization, in giving the web site owners the objective of finding larger rankings. Both have techniques that could give web-site owners benefits and disadvantages depending on what your priorities are.

If they opt to attain high rankings in the quickest feasible time they can go for pay per click advertising and hordes of traffic will be quickly observed. This can hurt the advertising budget, given that competitors are also bidding for the keyword, they may perhaps wind up spending more for the ad campaign.

But if they go for the natural or organic growth of the ranking via using superior optimization of search phrases, content material relevancy, and other techniques, they can nonetheless attain the goal. This may possibly take a longer time although to attain the objective but they still have a sustainable ranking which could be maintained for a longer period of time.

Yet another factor to consider in pay per click advertising will be the conversion rate. The PPC ad campaign could get additional high priced mainly because the traffic the owners are finding could not be converting, or no purchases are produced despite the hordes of traffic that they get.

They may perhaps be spending much more in carrying out the analysis of traffic, tracking of the outcomes, tracking the conversions and all information required for a complete evaluation of these results. Carrying out all these requirements some costs which can add as much as the ad expenses.

 

Pay Per Click Optimization – Things You Need to Know to Make More Money

Once you have launched your pay per click campaign, you need to start optimizing – that is, you need to expand ads that are doing well and get rid of those that are underperforming. This goes beyond targeting your ads, keywords and landing pages. Optimization is something you need to do, no matter where you are in your experience in pay per click marketing. It’s a continuous process that can make all the difference between making a little money and making a whole lot of money!

You will probably notice that certain ads just perform much better than others. The 80/20 rule is definitely at work when you’re looking at pay per click optimization – you’ll probably find that 20% of your ads doing really well and the other 80% is spread across those that don’t work and those that are average. You’ll definitely want to work on expanding the winners – so get rid of the ones that don’t work and target optimizing the 20% that are doing really well. Of course, once you are sure you can do no more then it’s time to focus on your average ads or campaigns and bring them up a step or two. You can use other pay per click engines to run other ads that target that same traffic and build on what you know will work – especially if your niche has a lot of competition and traffic. Once you know what is working, you can focus on ranking through natural search engine optimization as well.

An important step – perhaps the most important step – in optimization is to track your ads to see which ones are converting once people click them. There are some different methods you can use. These include software and script programs that can tell you which keywords have the best conversion rate. A less technical way to accomplish this is to add tracking IDs to the end of your URLs – you’ll find instruction on how you can do this via your search engine. Google AdWords has a particularly good tracking function.

Something you will probably want to do on a daily basis is check your conversions so you know when to cut your losses. A popular cutoff point is to drop a keyword that has not converted after 200-300 clicks, however this will depend on what you are spending to get those clicks. You don’t want to spend money on keywords that convert only slowly or not at all. If you find that a keyword does convert, just not at a very high rate, you might be able to tweak it and make it perform a bit better.

Optimization is simply about making high-performing keywords and ads work harder for you while dropping or adjusting those that aren’t doing as well. If you continuously improve your campaigns, you will soon find yourself making more money than ever before, while not working any harder.

 

Benefits of Search Engine Optimization and PPC services

services

Even if you are ready with your product and have an amazing business strategy the whole success of the project depends upon the visibility of your product. Online presence is very essential for the visibility of the product. There are many ways of marketing of any product, some of them are cumbersome like sending out emails in bulk to a population where the conversion rate is astronomically small and why should your marketing not be targeted at specific people for better efficiency.

Why not target these people who will create a stampede for your products? All this is possible by using Search Engine Optimization, an upgrade to the new world optimization. Let us discuss what is this optimization that will lead to revolutionary marketing strategies and overwhelming responses?

Search engine optimization is a tool which is being used by many internets marketing agency to increase the traffic to any website many folds by increasing the ranking of the websites on search engines like Google. There is a specific word density that is required by the articles to be filtered as the most optimum density of keywords. Some agree that anything between 3-5% densities of keywords is considered a elegant way of achieving high rankings. This basically means that the keyword needs to appear every 3 times in 100 words.

Keywords are the essential instrument in generating the required level of traffic for the website to hit success. For the SEO marketing to be successful one needs to put himself in the shoes of the prospective clients. SEO marketing is more of the psychology of the customers than its raw marketing. If you are able to capture those desirable keywords, the returns will be gigantic.

PPC search engine marketing is another instrument which is important for the internet business success. This is considered to be the gold mine for huge internet marketing entrepreneurs as it allows the person to design its own ads and pop up only a specific query is being addressed. This makes it customer specific. There are many that use PPC and many who use search engine optimization to take care of the marketing. One of the most blatant advantage that search engine optimization has over PPC is the ubiquitous nature of the SEO marketing strategy; it can be applied anywhere and anywhere.

It does not matter whether you use it on the social marketing page or on Flipchart, these techniques like SEO can literally pull traffic from any site to yours. This organic traffic is what the websites which are ranked number 1 in these search engines are made up of. The use of the keywords can make articles like blogs and websites shoot to fame and skyrocket your internet business.

The benefits of these techniques like SEO and PPC are innumerous. These marketing techniques are one of the fastest expanding fields in online marketing nowadays. By optimizing your web you are making it easier for customers to get what they are looking for.

Boosting the buyer-to-visitor ratio through conversion optimization

Merely boosting traffic and the number of hits is not the motive of internet marketing. The real results ensue after the chance clicks get converted into sales. With the mushrooming of online marketing techniques, it is difficult to measure the effectiveness of each of them if the conversion ratio is not boosted. Websites nowadays experiment with their website design and change the contents along with the design, layouts, images and copy text to enhance their conversion rate.

Conversion Rate Optimization is the process through which website leads and sales are increased by reducing the visitor “bounce rate”, instead of shelling out extra money on attracting more visitors. Some of the test techniques enables one to track everything including the design and layout of the website, contents, headlines and images to help one convert more visitors into actual customers.

Companies offering conversion optimization services work on two basic principles. One of the approaches involves determining the best ways to increase the conversion rates of a website, a campaign or a landing page, while the other technique is more focused on the optimization company investing a substantial amount of time understanding the pulse of the audience and then creating a customized message that appeals to the targeted audience. After this groundwork it actually deploys testing mechanisms to boost conversion rates.

The ultimate goal of the Conversion optimizer is to get maximum conversions in accordance with the budget of the business. Instead of focusing on clicks, it focuses on actual conversions.

Conversion Optimizer uses historical data about the promotion campaigns and other statistics to forecast, on a real time basis, which clicks are likely to be most valuable to the business. Based on these, it sets higher CPC bids for comparatively more valuable clicks and lower CPC bids for not so valuable ones. Optimizing the CPA bid is the most powerful way to monitor one’s traffic and costs. The CPA bid can be increased based on traffic and conversions. The predictions take into account factors such as eligibility of the ad, the location of the customer, the customer’s exact search query, and various other factors in a move to determine the value of each click.

Thus increase conversion rates services offer a pragmatic approach to persuade visitors to make a buying decision, without driving them away through excessive navigation. It refers to an optimal combination of marketing principles, usage, design and analytics on the site to enhance the buyer-to-visitor ratio.

 

How to improve your Conversion Rate for business

Every business has a website today and through applying various online marketing techniques each of these sites are able to get visitors. But is having numerous people visit a website enough or does a website needs to serve any other purpose?

The answer to this question is that a website is not just created for people to visit but with the purpose of garnering sales for a business. But sometimes a website is not able to do this and it fails to convert visitors into leads or customers.

When such things happen many businesses are left wondering why this is and how can they improve it. In order to effectively convert website visitors into customers there is a practice that businesses can make use of and it is known as conversion rate optimization or CRO

 

What is Conversion rate optimization and what are its benefits?

This is a method of online marketing that is solely focused on getting the most value out of the users that are visiting a business’s website. Where other internet marketing techniques like SEO and PPC are used to generate more website traffic, CRO is used to convert new and even previous visitors into customers.

Due to this CRO today has become an important tool that helps improve the effectiveness on a business’s online efforts. The ultimate goal of any company’s website is to make every website visitor a customer and though not all but CRO can significantly help convert maximum people into leads.

The benefits of this technique include-

 

Helps companies understand their customer’s better- Understanding people’s mind-set is a very important thing for any company as this helps them apply online marketing efforts more successfully. CRO practices mostly involve researching what customers like and what they don’t, thus it helps businesses get a good understanding of people and their preferences.

Convert visitors into customers- This is the most important benefit of Conversion Rate Optimization services. If you have numerous people visiting your sites each day but they are buying or using your services then CRO can help change this.

Helps improve user experience and engages visitors- CRO involves practices like responsive website designing, use of quality content on websites, better user interaction and website experience. In this way it attracts visitors and ensures that they convert into customers

Helps generate better profits- This is a significant benefit of this practice as more the customers more will be the sales. CRO through converting visitors into leads and customers ensures that a business makes the most out of its website and effectively increases its revenues and profits.

So, if you too are looking for such services, then reach out to a competent and reliable online marketing company.

Leading companies that provides these services follow a systematic approach. The professionals of these companies first perform a website conversion analysis and the after figuring out the problems with the website provide the most apt and effective solutions. In this way they help a business gain better revenues from its website and also improve brand image.

Boosting the buyer-to-visitor ratio through conversion optimization

Merely boosting traffic and the number of hits is not the motive of internet marketing. The real results ensue after the chance clicks get converted into sales. With the mushrooming of online marketing techniques, it is difficult to measure the effectiveness of each of them if the conversion ratio is not boosted. Websites nowadays experiment with their website design and change the contents along with the design, layouts, images and copy text to enhance their conversion rate.

Conversion Rate Optimization is the process through which website leads and sales are increased by reducing the visitor “bounce rate”, instead of shelling out extra money on attracting more visitors. Some of the test techniques enables one to track everything including the design and layout of the website, contents, headlines and images to help one convert more visitors into actual customers.

Companies offering conversion optimization services work on two basic principles. One of the approaches involves determining the best ways to increase the conversion rates of a website, a campaign or a landing page, while the other technique is more focused on the optimization company investing a substantial amount of time understanding the pulse of the audience and then creating a customized message that appeals to the targeted audience. After this groundwork it actually deploys testing mechanisms to boost conversion rates.

The ultimate goal of the Conversion optimizer is to get maximum conversions in accordance with the budget of the business. Instead of focusing on clicks, it focuses on actual conversions.

Conversion Optimizer uses historical data about the promotion campaigns and other statistics to forecast, on a real time basis, which clicks are likely to be most valuable to the business. Based on these, it sets higher CPC bids for comparatively more valuable clicks and lower CPC bids for not so valuable ones. Optimizing the CPA bid is the most powerful way to monitor one’s traffic and costs. The CPA bid can be increased based on traffic and conversions. The predictions take into account factors such as eligibility of the ad, the location of the customer, the customer’s exact search query, and various other factors in a move to determine the value of each click.

Thus increase conversion rates services offer a pragmatic approach to persuade visitors to make a buying decision, without driving them away through excessive navigation. It refers to an optimal combination of marketing principles, usage, design and analytics on the site to enhance the buyer-to-visitor ratio.

 

Benefits of Ecommerce solutions to Improve Conversion Rate of online store:

It offers an interactive platform to design brilliant website, which looks appealing to the customers.

It enables the website owners to offer the visitors with various buttons, options and methods, which are meant to make shopping simpler and quicker. This saves time of customers and they feel happy to shop with such e-store.

Multiple payment options offered through E-commerce enable the buyers to make payments without any hassles, resulting in increased number of actual shoppers on the website.

Quick customer support options offered in e-commerce websites enable the customers to take live assistance from the stores while shopping and this keeps them satisfied and connected with the online store.

Search engine friendliness and well developed e-store solutions increase credibility of online stores thus bringing in more customers to it.

E-commerce platforms enable the option of user comments and reviews. This offers transparency to the products, services and after sales assistance offered on the store.

These websites offer search button enabling the visitors to search any particular product or serve within the store. This saves their time and appeases them to come for more.

Thus, these major benefits associated with web solutions enable the online merchants to enjoy high conversion rate every day. This leads to high revenue and supreme reputation of the store on web platform. For availing these solutions in polished manner, it is advised to take up services from professional ecommerce consultants. The e-commerce professionals can serve you with all the enticing benefits of e-commerce and help you in standing firm in robust market competition.

 

Increasing Landing Page Conversion Is All About Getting the Right Things at the Right Place

Increasing traffic in your landing page may not necessarily lead to higher conversion if you don’t have the right things in the right places. It involves adherence to certain thumb rules of the web and a basic understanding of the niche you’re operating in. Unrealistic expectations sometimes lead people in the wrong direction and it is usually much later when they realize what has gone wrong. Respecting the traffic flow into your site and ensuring they get what they want is your topmost priority.

Install marketing automation software

Marketing is an endless exercise involving fast adjustments, drastic design changes, packaging and repackaging offers and lots more in anticipation of as well as in response to the level of competition in the niche you’re operating in. When it comes to online marketing, which is increasingly taking the center-stage in marketing, overall, the speed and scale at which these changes and adjustments have to be made are mind-boggling. It is simply impossible to carry out these functions without automating the process.

Today, there is software available to automate these and many other online marketing functions but it’s not easy to decide which one is ideal for you because of their level of sophistication. Big businesses with mega marketing budgets are way ahead of small businesses and startups in achieving higher levels of conversion optimization for the simple reason that they invest heavily in automating their marketing processes. The bounce rate is over 3 times higher in small business sites.

 

Increasing landing page conversion is a challenge for small businesses

When over a third of the customers that visit your site, spend a fair amount of time in it and then leave without making any transaction, it means there is something seriously wrong with the way you make your offers. If the problem persists despite the fact that you have marketing automation on your site, it means you’re either not utilizing your software properly, or the software itself isn’t good enough. That realization could be stressful because such software is expensive.

Marketing automation itself is a fast-evolving niche with many new innovations and developments in the different tools that it offers. Marketers are busy people with a lot of pressure to perform or perish; for them to spare time to learn the use of such tools can be discouraging to say the least. As a marketer you would obviously want a marketing automation tool that’s easy to use and effective enough to keep you competing vigorously. Different tools for different functions will put you off.

Online marketing is a hyperactive affair where sellers are sometimes required to make changes to their offers several times in a week. Such rapid changes were simply unthinkable even a few years ago in online marketing, let alone in offline environment. When marketing automation tools emerged on the scene they were focused on individual functions and have remained more or less the same till date. One automation engine has broken out of the league and integrated most of the critical tools on a single platform that operates through an easy-to-operate dashboard.

 

Low Conversion Rates: What You Are Doing Wrong

 

Your marketing arsenal is full of strategies to help you out perform your opponents. Your strongest asset is your website. If you are experiencing high bounce rates, visitors falling off mid-way through the conversion funnel, large amounts of traffic but low conversion rates, then your front line of defense is down.

Brian Massey in his recent Search Engine Land blog post cleverly described it as a, “Diagnosis of STDs (Social Technology Distractions) that has risen to alarming levels.” His article was very well stated and you will hear similar tones expressed in this blog post as well.

It is no surprise that many online marketers struggle with conversion optimization. Now that we have diagnosis, do we have a cure for conversion apathy? Our solution, talk about it. Conversion rates for any given website are typically under 5 percent. Marketing professionals who think they “get it” need to take a step back and look at their content marketing strategy. The number one element in increasing conversions is content.

Let the data drive your decisions. PPC campaigns can’t be measured solely on click-throughs, you also have to look at conversion rates. Landing pages need analysis; is the traffic that is reaching those pages qualified traffic? A strong conversion scenario needs both traffic and a positive user experience in order to translate leads to sales.

Make sure all touch points that a user goes through during the conversion process can be measured and tracked. If you can’t fully optimize a page for any reason from a usability perspective, make sure to at least include analytics. This will give you access to future insight that can enhance the user experience next time around.

Recognize the distinction between confident copy writing and creepy sales pitches. Know your audience, write and design your site around what you know to be true. You are in an “industry” for a reason. Your value proposition should be clear, concise and convincing. Keep your content original. It is OK to factor competitive analysis into the creative process, but don’t be a copycat.

Flash is NOT a helpful conversion component. If you remember nothing else from this post, remember this, rotating, flash based banners are a communication killer. You have less than 10 seconds to keep a visitors attention. Case studies show that flash consistently reduces conversion rates on landing pages.

In closing, remember you don’t know everything. That is why it is extremely important to continue testing landing pages, web pages and campaigns. Testing is a critical component to understand your visitor’s intentions.

 

Reasons Why Optimizing Your Landing Page May Be a Waste Time

A conversion rate optimization expert (CRO expert) specializes in optimizing website components like copywriting, web programming, web design, and traffic sources to generate more online sales. Even massive tech firms like Apple pay 3rd party CRO companies to improve online sales by up to 100% or more because most sites, no matter how well constructed, were not designed for conversions. In fact, most sites are lucky if they are generating even 50% of their true conversion potential. But despite the rampant need for web optimization services, most online business owners have never even heard of a conversion rate optimization expert, let alone know what they do. 

Ironically, most websites have been optimizing for conversion rate for years without ever realizing they were performing a very distinct Internet Marketing service. Every time you try a new button, change design, alter direct response copywriting, or try to improve online conversions in any way: You are actually performing conversion rate optimization. But while a conversion rate optimization expert would use website traffic analysis to find and fix the conversion problems, most site owners start with the landing page. And although the landing page(s) is a good place to start when optimizing a website, CRO experts use web traffic analysis before starting any work for 3 simple reasons: 

1. Traffic Analysis Reduces Conversion Rate Optimization Costs 

Simply looking at a site and “guessing” which components are costing sales can be a very expensive gamble that rarely pays off. Including lines of programming code, your website is literally made of 1,000’s of components that all must work together to convert a visitor into a buyer. Why guess when website traffic analytics tools can show you exactly where visitors are leaving sales funnels and isolate conversion problems down to the sentence level? 

2. Website Traffic Analysis Reduces Testing Time 

Once a conversion rate optimization expert has found the conversion problems and fixed them, testing is needed to verify results and calculate ROI. Tools like heat mapping software can help conversion rate experts quickly monitor progress through testing and isolate issues that require additional follow-up much faster than conventional website split testing. And since testing requires traffic and costs both time and money, anything that reduces testing cycles and helps identify issues faster ultimately saves the website owner money. 

In truth, most websites do have landing pages that need optimization to boost online sales. But equally true is that are often other factors that are suppressing online sales as much or even more than the landing page itself. In fact, using website traffic analysis, a conversion rate optimization expert might find 3 other conversion problems that might be even greater than the landing page, including: 

Weak or Ineffective Sales Funnel 

Even if the overall conversion rate is a mere .5%, the actual conversion rate of the landing page itself may be 3% or higher. However, if only 15-20% of total website visitors reach that landing page, then the conversion rate will seem very low. If you don’t verify the percentage of visitors to the landing page, it may seem logical to completely scrap that page and create a new one. But until the sales funnel is fixed, you can rewrite and redesign the page again and again without producing any significant increase in overall conversion rate. To fix a weak sales funnel, a conversion rate optimization expert might: 

1. Add a Slide Show That Funnels Visitors Towards Landing Page: The most valuable and influential real estate on any web page is above the fold. This is why a conversion rate optimization expert will often add a slide show to a website to not only funnel visitors to the landing page, but also to get the primary unique selling points (USP’s) above the fold on all web content. USP’s are what differentiate your product or service from the competition and should be compelling reasons to learn more about your company. So by putting the USP’s on the slides (with contextual images of course) and linking them to the primary landing page(s), a conversion rate optimization expert can both engage visitors and funnel them towards the web content designed to convert visitors into buyers. 

2. Add CTA’s on All Blogs and Traffic Generating Content: In reality, the vast majority of site content is designed to drive traffic and pre-sell visitors on your product or service. However, your informative traffic-generating content must also funnel visitors to your primary landing page(s) for you to create sales and build your business. To increase visitor engagement and funnel more visitors to your primary landing page content, a conversion rate optimization expert will create an active link or CTA at the bottom of the page. This link will prompt action and link to the primary landing page(s) or Home page, depending on site configuration and business model. 

Weak, Untargeted Traffic 

Did you know that most ppc campaigns are sending 40% or more of total traffic that will never, ever convert into a sale? Even SEO companies will “pad their stats” by targeting weaker terms that easier to rank for despite the fact that they will never, ever lead to actual conversions. Basically, with weak traffic polluting your site, the conversions will appear artificially low. 

A CRO expert uses web traffic analysis to isolate non-converting keywords in your paid traffic channels, like Google AdWords, and then eliminates them from the campaigns. While this web traffic optimization strategy will not increase overall sales, it will help reduce paid marketing costs by up to 40% or more while boosting overall conversion rate. A conversion rate optimization expert can also use traffic analytics to refine SEO and SMM campaigns to increase conversions and ROI. 

Shopping Cart Problem or Confusion 
A landing page might be functioning perfectly and yet the site generating low conversion rates because of the shopping cart/checkout process itself. While a certain percentage of prospects will abandon the sale after entering the shopping cart for various reasons (don’t have a payment method accepted by the website, etc.), known as abandonment rate, anything above 60% indicates a serious issue with the shopping cart. Some problems that would increase abandonment rate include: 

*No Trust or Credibility Logos 

*Pricing on Landing Page Doesn’t Match Pricing in Shopping Cart 

*Confusing Checkout Process 

*Too Many “Add-Ons” or Upgrade Options 

*Forced Continuity Pricing (cannot purchase without enrolling in some program with continuity pricing) 

*Systemic Problem with the Checkout Process (shipping doesn’t calculate properly, etc.) 

Basically, mistakes and too much aggression backfire big time in a shopping cart. And with many websites customizing their own shopping carts, it doesn’t take much to spook visitors and increase the abandonment rate. But if the problem wasn’t identified during website traffic analysis, a site owner would be likely to assume the issue was the landing page but 100% incorrect. 

 

UX Mistakes That Could Kill Your Conversions

Conversion rate optimization (CRO) is the rage with marketers today but the path to the CRO is strewn with pitfalls because marketers are focusing on conversions at the cost of valuable UX. It’s a myth that one marketer holds the key to magical business growth. Growth is dependent on many factors and UX is as vital as marketing for growing the business. In this article I’ll list some mistakes that businesses commit with regard to CRO/UX. Businesses are bringing on board expert growth teams to discover what growth really is. But there’s something that these teams are missing and that’s UX professionals capable of bringing fresh initiatives and ensuring that the users’ and business’s objectives are met.

 

Concentrate on UX Optimization

Sustainable growth can be obtained by getting the maximum number of ‘right’ people to that special experience that your product provides. This growth can be attained by the right CRO – a sustained process that aims to get more visitors to enjoy that special experience. As the UX leader, it’s up to you to eliminate all friction in this process. If the friction is less, the experience will be better and the conversion rate higher.

 

Don’t Carry Your Baggage with You

We all have our beliefs and biases which we carry around like our baggage. These can be useful but they can also be a deterrent to our CRO endeavor. So, we must use our past experience and performance as guidelines and not treat them as something sacred. It’s great to be passionate about one’s own work, but don’t put it ahead of the CRO process in hand.

 

Know What Your Users Want

You must know what your users want if you wish to get your CRO/UX process right. Visitors come from varied channels; have differing intentions, as well as desires and information. UX professionals have to know what their visitors want and why. They have to understand their customers. This information and level of understanding will help to smoothen the decision-making process and help the optimization process. Utilize your user research skill early in the CRO process. Then the CRO tests will be aligned with providing the projected value to that user in the right manner at the correct time.

 

Sound Testing

You must balance sound testing with heuristics to deliver reliable data for design flows and patterns can be biased. Don’t be too passionate about your contribution to the project or you won’t be able to work within the CRO process well. UX teams should be keen to work on well-reasoned CRO tests and not act on vague notions of correctness. There must be a keenness to learn, iterate, test and come up with new theories that will result in new, fruitful tests.

 

Summing Up

Conversion rate optimization requires team work. User experience experts are key changers of the most essential growth levers a business has. UX teams have the capability to make new concepts work, give impetus to sustainable growth and open long-term gains that transform businesses into huge successes

 

Conversion Rate Optimization Tips for App Sites

 

Many app creators are facing a challenge. They have two places to market their app. And that is, on the web or in the app store.

For the online marketing, creators use typical marketer’s tricks, which include SEO (Search engine optimization), conversion rate optimization and content marketing.

And for the application store, they implement ASO (App Store Optimization) 

Application creators have a conversion goal i.e. Get the users to click on the App Store or Google Play link.

And this would be the place where your task gets started. This area requires skill and care. With this your mind starts thinking…

How will you build a conversion-centric website with an offsite conversion goal?

Five Conversion Optimization Recommendations for App Sites

Create a normal site
Creating an App store site which is great does not need you to anything different.
The main variance between ecommerce site and an app site is that the sale point occurs on various platforms.

One of the main snags with app sites is the creation of a limited site. There’s very little content, a lack of contact information, few screen captures, and a truncated FAQ, 
This is a mistake. The objectives with an application site as with any other site, is to create a normal site, and take all the benefits.

Pay particular attention on SEO and ASO.
ASO is the sine qua non of sales of the apps. To get people to opt your application, you are required to get it optimized.
But this does not mean that you should disregard SEO services. Most of your potential clients are not browsing in app store but browse on their computer devices or through mobile gadgets.
Therefore, there could be a likelihood that they have no clue about the existence of an app like that of yours.


Social Signals

If a customer is aware that there is an active user community with social buzz, it rises the probability of a purchase.
Make an effective use of all the social media marketing services, social channels, and connect them with the website. This will attract users to gain entrance to whatever social community surrounds your app. 

Generate lots of pages 
There are so many applications that totally neglect one of the most important approaches of online marketing i.e. creating plenty of Web pages.

Develop More Content
Content marketing power is one thing that should never miss in your sales of the apps. This is because content marketing is an effective tool for all products. There is a high likelihood of getting value search traffic and user transformation to your application if you generate a lot of content.

 

Enhancing Your Conversion Rate with Quality Content and Mobile Friendly Site

Digital marketing has emerged as one of the major part of marketing strategies for brands these days. Your brand can succeed only if you engage with search engine optimization (SEO) in an effective manner. You need to have a clear understanding of your competitors, geographical boundaries, existing channels of distribution and target audience demographics. By performing the SWOT analysis, user can understand and analyze the strengths, opportunities, threats and the weakness that your brand can face in the long run. This in turn will help you to determine your marketing objectives.

 

Once you have the marketing objectives in place, you need to plan your budget. In case you require the direct response to your site, then opting for a Pay Per Click (PPC) campaign would be more effective than social media. A digital and online marketing company in Delhi can develop and optimize your digital campaign and help you to improve your site rankings in the long run. The normal time period required for a PPC campaign to bear results is three months. Once you hire an SEO company in Delhi, it will optimize your bidding and have the analytics report. This will in turn make sure that your client’s goals are met.

One of the advantages of acquiring SEO services from a company based in this part of the country is that they offer PPC, SEO as well as SMO services. So, you can get all types of digital marketing services you were looking for.

 

An experienced SEO provider will do a proper research of your competitors, plan your content calendar in advance and help to generate traffic by sharing quality content on different social networking sites. Your content marketing strategy will be developed according to ongoing trends in social media. Using the latest analytics software, the company’s SEO executives will analyze every click and view that is made on your site.

 

If you follow the latest trends in digital marketing, you will find that sites which rely less on Google and engage in direct types of interaction with their target audience perform well in their search results. You will also have to make sure that your site is mobile friendly, as a major part of your visitors are going to view your site from their mobile phones.

 

At each stage of the digital campaign, the SEO executives of the company you hire will keep you informed about the latest developments taking place in your project. They will split test changes in your site and find out the exact elements on your landing page which will produce the greatest number of conversions. So, you won’t have to spend a large amount on ad placement. The SEO company that you hire will instead direct a major part of your existing traffic into sales. As a result, the conversion rates of your site will show marked improvement.

 

Conversion Rate And WordPress Website

Introduce Landing Pages in WP Website to Maximize Conversion Rate

Well, bringing online visitors on a WordPress website is easy. But, online business owners find it difficult to sustain their business operations despite hosting a fair share of online visitors. They face trouble in figuring out the real reasons behind low conversion rate. The mechanism of conversion depends on online visitors, who become customers. The online visitors should spend a quality time on each website and fulfill the motive of the website. Sometimes, it does not happen.

The low quality content and unmanaged layout of a website tend online visitors to shut the website abruptly. This heightens the bounce rate and diminishes the overall conversion rate of a business organization. Therefore, WP users should try to find out a way to increase their conversion rate along with virtual traffic. If you are also finding the solution for similar problem then you can use below mentioned tips.

 

Create a Landing Page

Technically, there is no difference between a landing page and other pages of your website. The landing page should have a certain quick attention-seeking factor. The online visitor should feel an inclination to take actions, proposed by your landing page. Your landing page should have a certain call to action element to make people take action right after visiting the website. If you are making such page for your website then you can follow below given tips.

 

Create a Simple yet Concise Copy

The textual contents of your landing should be clear & concise. You should talk about your products and services in a direct manner. In this way, the copy should carry a call to action element to make your readers take action after reading the content. You should define your key services in a simple way. Moreover, you should also mention the key benefits to the user from your product or services.

 

Apply High Quality Images & Videos

Well, there is no doubt that premium pictures and videos grab the attention of visitors. Therefore, you should try to understand the value of such stuffs. You will only need to buy pictures from reputed picture galleries for your website. In this way, you should not degrade the quality of pictures for fast loading of web page.

 

Market Your Page Well

You should ask your search engine optimization staff to contribute the major share of their efforts on enhancing the traffic on landing page. The efforts of bringing online traffic will help you in maximizing your overall conversion rate. Considerably, other stuffs like crispy contents, impactful pictures, and call to action elements will go unproductive in the absence of online visitors.

 

Add Contact Forms

In this landing page, you should add a contact form to let your customers approach your organization. It will help you in increasing the overall conversion rate of your website. Moreover, you should also provide the quick response to your customer queries.

So, you can now create a custom landing page for your WordPress website. It will be the same page like other pages of your WordPress website.

 

Conclusion

Conversion rate optimization is probably one of the biggest things website owners should be focusing on; and yet it is often one of the most neglected tasks that leaves website owners wondering why their site doesn’t perform.

Most people have heard about conversion rate optimization; but they have never done it themselves… Or even tried to. It’s not because they are lazy; it’s because they don’t know what to do.

Conversion rate optimization is not some black magic; it’s a scientific testing method that allows you to track various elements of your website to see what generates a greater response from your website visitors.

And by using some very basic techniques along with some simple tools, you can increase the conversions on your website, no matter what end result your website is focusing on.

If you want more sign ups to your email list, more sales of your product, more clicks on your AdSense ads, or more calls to your 800 number, conversion rate optimization will tell you exactly what changes you need to make to your website to make the most out of every visitor.

 

The idea behind CRO is to increase website traffic and sales by reducing the “bounce rate” of your site. The bounce rate of your site can be viewed in Google Analytics if you track it there. It is the percentage of visitors who visit your site and bounce off to a different site as opposed to remaining on yours and navigating to your site pages.

 

It is also not as simple as applying conversion rate optimization to your home page alone. There are many different areas of your business that require attention, including:

– landing pages

– pay per click ads

– shopping cart processing

– Product pages

– Other onsite content

– email messages

 

A lot of testing has gone into the methodology behind CRO, and there are SEO experts with the skills and knowledge that can make a major difference in not only how much traffic you get on your content pages, but what happens to it after it gets there.

You’d be surprised how many website owners, when asked, aren’t even sure what their “call to action” is, and that is okay, because there are a lot of things to learn about businesses online and it takes time.

That is why utilizing a service provider who can start you off right with conversion rate optimization is an excellent step in the right direction. Visitors are only visitors until they become customers, and that is what CRO is all about.

What if I were to tell you that your website suffers from a hidden problem? It’s something that you’re probably unaware of, and a problem that’s actually hiding right there out in the open!

Let’s get straight to it – I’m referring to your conversion rate. The conversion rate of 98% of all websites is below 4 percent. In other words, 96 out of every 100 visitors are not persuaded sufficiently to engage with you. So let me ask you a couple of questions:

Is this really acceptable? And do you really believe that no improvement can be made to your conversion rate? You certainly can improve things and this article will reveal a few secrets to help you do just that.

Here’s the thing: if you want to get better results with your website then there’s basically only two paths available to you: the first one is to find ways of growing your traffic, whilst the second one is to optimize your site to boost your conversion-rate.

Now, here’s what’s interesting: the vast majority of webmasters concentrate solely on the former, but your conversion rate is actually where the easiest gains can be made…

First let’s clarify what we mean when we say “conversion rate” – it’s simply the percentage of your visitors who are doing what you want them to do when they visit your site.

 

This is the simple calculation:

Conversion Rate = number of visitors who performed the desired action / your total number of visitors

Obviously this “desired action” includes purchasing your products/services, but can also consist of goals like: form registration, calling/emailing your office, downloading a whitepaper, downloading a software trial – I think you get the picture.

Going back to the formula for a second, you might be wondering where to get this data? Well, you certainly need to install Google Analytics! It’s free, and it’s brilliantly designed and – just as importantly – well supported.

Now let’s get to the techniques:

Copywriting – You should test different headlines, and also test the style and length of the sales copy. Most people shy away from implementing long copy, but for higher priced items/subscriptions it’s likely to outperform shorter text. The reason for this is that the visitor’s logical mind needs to be convinced alongside their emotional desire for your products. Higher ticket items need more information provided than a free trial of a service.

Navigation – Many sites have images that are prominent, but not clickable. You might be surprised how many people click such images thinking it will take them to a page to buy that item! If your images aren’t clickable then you’re definitely missing a trick.

Also, you should keep the conversion path as compact as possible. What I mean by that is keeping the number of pages from your landing page to checkout to the bare minimum. A good rule of thumb: the longer the conversion path, the lower the conversion rate!

Design – You need to use color appropriately to capture the visitor’s attention and then direct it to where you want it i.e. into your sales funnel. Obviously, red is the best color to do this, but the best color for “buying buttons” is either green or orange. The only way to discover what works best for your site is to test both and measure the results.

Credibility – If you or your website belong to any organizations then you might benefit by adding these graphics to your site. Similarly, any security badges like hackersafe etc. should be added to your checkout page to build trust.

The same principle is at work with testimonials. Without overdoing it, you should definitely add well written recommendations from satisfied customers. Bonus tip: use a photo of the provider if possible next to their quote.

 

Want to learn more:

Best Conversion Optimization Blogs

 

WiderFunnel blog

The Conversion Scientist blog

ConversionXL blog

Content Verve

KISSmetrics blog

Conversion Rate Experts blog

 

 

Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches. Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.

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