Ecommerce Canada

SEO tips for an e-commerce website

If you are running an e-commerce site, then SEO optimization is more important than ever. Without good traffic, you won’t be able to have good sales and your business will substantially suffer.    As an e-commerce company you face two main challenges: – Getting a brand name out there: You want the world to know…

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Marketing Agency Canada

Stay one step ahead of your competitors with a blog

Blogging is a powerful tool that has to be a part of your SEO arsenal. A blogging strategy will get you noticed on the web and give you a one up on your competitors. The beauty of blogging is that you add another voice to your business. Your main website deals with sales, discounts and…

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google marketing checklist

10 Quick Steps for your SEO Checklist + 30 Advanced Steps

A checklist is great for checking that you got the right steps done and haven’t missed out on anything. Search Engine Optimization is quite complex and you need to avoid major blunders in pushing your website up the SEO rank. A SEO checklist is a perfect way to ensure you haven’t missed out anything. Instead…

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knowing your audience in edmonton

Do you know your audience or potential customer?

If you do not know your online audience, then your online marketing and SEO strategies will fail. It is as simple as that. There are many business leaders who dive into marketing their product with assumptions on who their customer is. You can’t afford to make that mistake. Just as a shop store is the…

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Online marketing Edmonton

Why content marketing is important for online marketing success

When over 90% of Canadians search on Google and Bing they look for credible and reliable information. Also, Google and Bing rank original content higher which provides good value to it’s searchers. Canadians want to read and probe before they want to make a buying decision. In the early awareness stage potential customers look for information which…

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CTR stats

1 position on search results get over 1/3 of total keyword traffic

Ranking on Google and Bing only matters when it is bringing you qualified traffic and you are converting those prospects into customers. Click through rates, conversions etc. are all important KPI’s you need to be aware of. Here is an infographic to help you understand why being on the first page is so important to…

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content marketing stats

2014 Content Marketing Statistics

Content is # 1 organic traffic driver and it is becoming more important as over 90% of North Americans search online before they buy a product or a service. Good quality content can be a great lead generation tool for small and medium sized businesses. in 2014/15 businesses are looking to spend more on content…

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