Once you’ve set up your legal website, you want to fine-tune it for search engines and your customers. Good SEO practices ensure that your website appears on the top of searches related to legal matters. At the same time, you want to ensure that your website provides a good user experience.
There are several Google tools that you can use to refine your legal website. Considering that these tools are from Google, they play a significant role in refining your website and giving your legal website an SEO boost.
The number of mobile users has clearly superseded desktop users. At least 50% of users will visit your site through a mobile device. The importance of mobile websites has two levels. One is that your website needs to be mobile optimized and provide an easy experience to visitors using mobile devices. The second is that Google ranks websites that are mobile-optimized higher.
The Google mobile-friendly test is a tool that assesses whether your website is mobile-friendly or not. You just have to insert your web URL in the tool and it will provide feedback on how to make your site more mobile-friendly.
More and more users are directly referring to Google Maps to find services nearby. Google Maps offers an easy method for users to quickly find services and businesses near to them. They could be searching for the nearest restaurant or the nearest legal service. Hence, you want to ensure that your business is listed on Google Maps.
To do so, your legal business has to be registered on Google My Business. Google My Business is essentially the search engine’s business listing. Through this, you provide additional information on your business. You not only get listed on Google Maps, but you also create a business profile on Google Plus. Your legal business also gets a listing on the usual Google searches too.
How quick can your legal website load? The speed of your website is tied in with your bounce rate and SEO. If your website takes too long to load, visitors will bounce off from it. This can have an impact on your search engine ranking. A website that takes long to load and has a high bounce rate tells Google that your website isn’t of high quality.
Google PageSpeed Insights is a tool that gives you data on how quickly your web page can load. The tool ranks your website speed on a score of a 100. In addition to that, it provides insight on what’s slowing down your site and how you can improve the speed.
Your keyword optimization is not complete without using Keyword Planner. To use Google Keyword Planner, you are required to have a Google AdWord Account. Once it is setup, you can access the Keyword Planner tool.
Google Keyword Planner provides in-depth keyword data. From identifying keywords with high search volume to discovering keywords that are in high demand, Keyword Planner is a treasure trove of data that will greatly enhance your legal website’s SEO.
Google Trends is a powerful tool that can improve your content strategy. It provides insight into what web users are reading and searching for. You can use the ‘Explore Topics’ tab to further broaden your search into specific topics.
Google Trends gives you insight into what topics you should be writing about for your audience.
As a legal website, this is a tricky tool to use since your business is a B2B business. However, if you want to create content for the general public to capture on a viral trend, Google Trends would be the platform to use.
Google Alerts is a simple tool, however, used right, it can become a powerful tool for your legal site. All Google Alerts does is give you alerts to specific terms you have selected.
Google Alerts gives you an opportunity to constantly keep a track of your brand and your competitors online. You can keep a track of any mentions that your brand gets. Once you are aware of the basics, you can move on to keeping track of more advanced elements.
At the heart of it, Google Alerts ensures that you are constantly aware and one step ahead of the SEO game,
This is the ultimate tool from Google. While there is a learning curve, once you grasp Google Analytics, you can take your legal website to new heights.
Google Analytics provides data into how visitors interact with your website; from bounce rate to keywords to search terms to geography.
By understanding how your visitors interact with your site, you are able to identify problem pages and improve them.
Each of these tools offers a way to assess your legal website and help you do more with it. You improve the user experience and enhance search engine optimization. The more you use these tools, the better you will get at unlocking their potential. Don’t let your legal website be idle – constantly refine it.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.