Colors effect human behavior. There is a reason Emergency related companies have red color as it is associated with urgency and alertness. Similarly Green promotes growth & stability and similarly Law Firms usually use black which shows power and edge. Men and women both like different colors, women don’t like gray, orange, and brown. They like blue, purple, and green.
Similarly white color is one of my favorites, because white promotes cleanliness, virtue and simplicity. Using proper colors will enhance user experience and conversion.
Let’s talk about what are 3 most important things on your website whose color affects your conversion rate:
Text links are important. In this example pop-up text is in different color then the rest of the sentence.
Buttons & Call to Actions:
Example we have shown here is Dropbox.com They have 3 different call to actions in 3 different colors. Every call to action is very creatively placed to do a great job of drawing attention to the intended action the user should take – to download or buy the software.
Headings & List Items:
When people are usually scrolling down they tend to ignore the text and mostly focus on headings or bullet points. Here is an example of Hostgator on how they have used different colors for buttlet points, headings and call to action button.
Ali Salman is an online marketing strategist who have worked with Coca-Cola, Extreme Pita, Mucho Burrito, KIA, Honda and other Fortune 500 companies. Ali Salman now heads Rapid Boost Marketing - Canada's fastest growing search marketing agency. RBM clients include Fortune 500's and medium size businesses across North America. Ali as RBM CMO leads his team in building and managing quality, high-performing and cost-effective interactive campaigns and programs for our company's customers and partners. In his career, he has significantly improved campaign performance for large brands such as Government of Alberta, Liberal Party, Workopolis, Cathay Pacific, as well as medium to large retailers and high-tech B2B-enterprise niches.
Ali and his team develop online promotional concepts that spark viral growth through search and social media for RBM clients, devising strategies that use search engines and more to reach key demographic segments in the ways they're most likely to be receptive. Ali Salman also oversees corporate marketing initiatives for Rapid Boost Marketing, including strategic communications counsel, public and analyst relations and client education programming.